David Jones has worked on many famous advertising campaigns, but now his focus is climate change.
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00:00People go, oh, AI is going to kill us.
00:01It's like, it probably isn't.
00:02But what will kill us is climate change if we don't act.
00:05And actually, if you put all the data into the AI models
00:08and said, should we do something about this or not,
00:11they would all say, no, you should probably
00:13do something about that quite quickly,
00:15or you will be extinct.
00:16I am the founder and CEO of the Brandtech Group.
00:19We're the world's largest digital-only marketing
00:21group and the world's largest generative AI marketing
00:23company.
00:24And I've had a kind of career on the one side
00:27working with a lot of the large agencies globally.
00:30And I guess the other side of what I've done
00:32is always done a lot of work in and around charity and purpose.
00:36And back in 2009, I founded One Young World
00:39with Kate Robertson, which today is the world's largest charity
00:42for young leaders striving change.
00:44I'm an optimist, but the one thing I'm not optimistic about
00:46is climate and the lack of action.
00:48And if you have been born lucky, which I clearly have,
00:51I can't do anything about that.
00:52But what I can do is I can use the position I've been given
00:54to do good in the world.
00:55I'm passionate about what the creative industries
00:58and what creativity can do to drive change in the world.
01:01We're not naive enough to believe,
01:02oh, we've created One Young World
01:04and we've solved all the world's problems.
01:06But there's some amazing stuff already starting to happen,
01:09and I really feel like we're just getting going.
01:11Today, One Young World has impacted the lives
01:15of over 50 million people.
01:17The breadth and depth of initiatives
01:19that the One Young World leaders are doing around areas
01:22from refugees, to climate, to gender equality,
01:26to anti-rape laws being passed.
01:28I mean, we've had Time 100 members,
01:31we've had multiple Nobel Peace Prize nominees,
01:35and it's just an amazing generation.
01:38People often say they're the future leaders.
01:39Like, no, they're not, they're leading now.
01:41They're already driving the change.
01:43And I think Kate, my co-founder, grew up in South Africa,
01:47and she kind of nailed it almost by saying like,
01:49if we get this right, we'll find the next Mandela.
01:52Thank you.