¡Los campeones del mundo llegan a Estados Unidos! ¿Entrenarías con ellos?
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00:00We started two years ago the GAFA project in the United States, which obviously has a focus in Miami because there are thousands of Argentines living here, more and more.
00:16That also made us think of a project that is not only commercial, but also has a sporting footprint, like the Argentine football academies that we are developing throughout Florida.
00:25And that obviously will also expand to the rest of the United States, a project where all children will be able to train and play with the methodology of Argentine football.
00:35We can add a lot of value to the football of the United States because many of those boys who play in the GAFA academies will end up playing in MLS clubs.
00:44We started the management in 2017, this presidency of Claudio Tapia and this executive committee.
00:51And at that time, before the World Cup in Russia, we drafted a very aggressive global expansion strategy, which in a first stage had the Asian market as a focus.
01:00Because obviously it is also a market where there are countries like China, like India, Japan, Indonesia, where we have thousands of fans of the Argentine team.
01:10In a second stage, we put a lot of focus on the Middle East, logically because of the proximity of the Qatar World Cup.
01:16And as a third point, we already had the expansion in the United States defined in 2018, for these reasons that we were talking about, the number of Argentines, the number of Latinos.
01:26And obviously when FIFA was announcing all the events that were going to be here, like the Copa América, the Club World Cup and the next World Cup, we even deepened the strategy in this great market.
01:40World Cup in Argentina
01:46World Cup in Argentina
01:50World Cup in Argentina