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00:00British business is in flux.
00:05The future, far from certain.
00:09But ready to support a brand-new start-up,
00:13one of the country's corporate heavyweights.
00:17Competing for his cash, 18 moguls in the making.
00:23I am a fine-tuned money-making machine.
00:27I smell success and a bit of money.
00:30In business, I can be intimidating.
00:33I used to be a debt collector. My nickname was Scary Liz.
00:36People might underestimate me in this process because I look like a nice guy,
00:40but do nice guys earn £200,000 a year?
00:43On offer, a quarter-million-pound investment.
00:47Normally I'm the smartest person in the room.
00:49I'm not just offering another paint-by-numbers business plan.
00:52I want to define an entire industry for the next 50 years.
00:55I am my own personal brand. It's a full empire that I sit at the top of.
00:59People might think I'm girly, but I have definitely got a sting in my tail.
01:03To win, they face the fight of their lives.
01:07In business, I'm like a bulldog.
01:10If you mess with me, I do have the lockjaw.
01:13I am a strong woman.
01:15If the other candidates want conflict, trust me, they will not know what hit them.
01:20I'll do anything it takes.
01:22I'm going to throw people under the bus. I'm going to throw people over the bus.
01:25I'm going to get on the bus, take the wheel and get that investment from Lord Sugar.
01:29Putting up the cash, Lord Sugar.
01:33I'm looking for a business partner that's going to take £250,000 and build something big.
01:40Once an aspiring entrepreneur, today the owner of a multimillion-pound portfolio.
01:47This is not a holiday camp.
01:49This is a business proposition from heaven.
01:53This is dirtying your hands to make sure that we make a profit.
01:57Go, go, go!
01:58But to secure his support.
01:59What's up, what's up, what's up, what's up?
02:00How can you say you don't know whether it was undermined when you didn't hear the comments?
02:03Can we all just stop talking for a minute?
02:05A punishing selection process.
02:07Are you putting in the input?
02:09Or are you just trying to stray away from actually making a decision yourself?
02:12This was not professional. It's a total joke.
02:14Eighteen candidates.
02:16How could they have possibly just disappeared?
02:18How did you measure that wrong?
02:20That's how I measured it.
02:21Wrong.
02:22I'm not asking you to do quantum physics calculations.
02:25The work was rubbish.
02:26Twelve tough tasks.
02:28Are we going to win this?
02:29Yeah!
02:30This is quite amazing.
02:31Ka-ching!
02:32One life-changing opportunity.
02:34This is a bloody shambles.
02:36Us Cockneys would say a load of pony and trap.
02:39It's down to business with The Apprentice.
02:41You're fired. You're fired.
02:43You didn't follow the money. You're fired.
02:49The Apprentice
03:00Midday.
03:02The boardroom.
03:06Handing in business plans.
03:10Eighteen potential partners.
03:14Yes, Lord Sugar?
03:16Could you send the candidates in, please?
03:18You can go to the boardroom now.
03:36Good afternoon, ladies and gentlemen.
03:38Good afternoon, Lord Sugar.
03:41So, look, we're in strange times now.
03:44I mean, we've got Brexit, but be under no illusion.
03:47In this process, I'm the one who decides who's going to remain
03:51and I'm the one who decides who's going to leave.
03:55Simple as that.
03:56Now, one of you is going to win a £250,000 investment
04:03in a business that we are going to be 50-50 partners in.
04:08And I just want to make it perfectly clear
04:11that £250,000 goes into that business.
04:14No strings attached.
04:16That's what happens.
04:18I saw the headlines of all of your business plans
04:21and, basically, I have no problem with any of them.
04:24The reason I've got no problem with any of them
04:27is because I'm not going to do any work.
04:29You're going to do the work
04:31and I and my team are going to be doing the mentoring.
04:35Now, observing you for 12 weeks
04:38will be my loyal and long-time business associates, Karen.
04:44I have eyes in the back of my head.
04:47I remember that.
04:48And then there's Claude.
04:50I'll be watching all of you all the time.
04:52Nothing will escape my attention.
04:54Now, I've got your CVs here.
04:57Elliot. Yes, Lord Sugar.
04:59Your mates call you Tory Boy.
05:01It was a name that I picked up when I was back at school.
05:04And you've written speeches for David Cameron.
05:06I've assisted in writing speeches.
05:08How'd the last one go?
05:09Oh, bugger, I've lost.
05:12No comments.
05:13Now, Michaela, you claim that you've got £3 million turnover.
05:18That's over two businesses, but, yeah.
05:20And two businesses.
05:21I mean, what are you doing here?
05:23I don't think I've peaked.
05:26So, I know it's good in comparison to most people,
05:31but I'm from Bolton, I work in Bolton.
05:34I'm not, like, you know, Karen Braid.
05:36I just want more.
05:38OK, well, fair enough.
05:40Now, Andrew. Yes, Lord Sugar.
05:42People think you look like the cross between Clark Kent and Gok Wan.
05:46Yeah. Yeah.
05:47I think it's the glasses.
05:48And Siobhan, you've put on weddings, is that right?
05:51Yeah, destination planner abroad, yeah.
05:53You say people know you as Superwoman.
05:55You'll be all right with Clark Kentland over there.
05:57Anissa. Hi, Lord Sugar.
05:59You have a PR fashion agency, is that right? Yes, I do.
06:02You say the most important thing in business is to have fun.
06:05And to enjoy yourself,
06:06because there's no point getting out of bed every morning.
06:08You have to love what you do.
06:09Me and Claude look like the Chuckle Brothers.
06:11You've got a good sense of humour, which always helps.
06:14Yeah, we need that, Claude.
06:18Well, I'm now going to talk to you about your first task.
06:24Tomorrow, you'll be up before dawn
06:27and you're going to manufacture your own burgers
06:30before selling them to the public and the trade.
06:34And it is very, very simple.
06:36The team that has made the most amount of profit will win.
06:40Simple as that. OK?
06:43So, ladies, you've got two minutes.
06:46Choose your PM.
06:51How about selling?
06:53I'm big on sales. I'm very happy to do it.
06:55I'm happy to do it. Yep, I'll take it on.
06:58Sarah, you're the PM,
07:00and, gentlemen, decide who should be your project manager.
07:04I'll do manufacturing, manufacturing cosmetics.
07:07Yeah, I think he's the man. You're the man.
07:10Sure, cool. Who's that? Danny. Yes.
07:14Good. Now, just to show you what a life-changing thing it is,
07:20winning this process, I've got a little surprise.
07:34I'd like to introduce you to some of my past winners.
07:38These are real successes that you see here,
07:41and this is what you have to aspire to.
07:43I stand here as someone who this process has changed my life.
07:47My business that does digital marketing
07:49just opened our fourth office.
07:50We've got over 40 staff now,
07:52and we're on for a profit of over £800,000 this year.
07:55Well, I came here a naive inventor with a notebook of ideas,
07:59and now we actually turnover over £250,000 a month.
08:02I would not have been able to achieve any of that
08:05without this process, so this is a huge, huge opportunity.
08:08Now, Alana was last year's winner.
08:11I really didn't have an idea of how to grow a big business,
08:14and to sit down with Lord Sugar and his team
08:16and put together a plan that, if I can pull it off,
08:19it's going to be great.
08:21So there you are, ladies and gentlemen.
08:23This is what you have to aspire to.
08:25Off you go, and good luck.
08:29Teams have one day to turn raw meat into a tasty profit.
08:33Good to see you. Enjoy it. How you doing?
08:35Hi, good to meet you. Yeah, good to meet you. Hi, James.
08:37Before the battle of the burgers begins...
08:40Yeah, I'm Danny, I'm 32. Behind me, I'm manufacturing company.
08:43..a chance to size up rivals.
08:45I'm Elliot, I'm a qualified barrister.
08:47I've got my own law firm,
08:49assisting landlords with property tenants and evicting them.
08:54Yes, I can be ruthless.
08:56I earn £175,000 a year, but I want to earn five times that,
08:59ten times that, 100 times that.
09:01I'm putting up a fight in this process to win.
09:03Lord Sugar will not fire Elliot van Emden.
09:07It was a surprise, wasn't it, seeing the previous winners come in?
09:10Yeah, and Fiona, which won her the earnings.
09:12That's amazing, with the right mentorship.
09:14Yeah, well, that's it, with the right mentoring.
09:16Mentoring, yeah. Flash cash.
09:18I don't take any crap.
09:19I've already got successful businesses in the construction industry
09:22I'm a force to be reckoned with.
09:24I don't think I'll react well if Lord Sugar sacks me.
09:27I think I might try and sack him back.
09:30Notting Hill.
09:31Oh, my God, amazing.
09:33Oh, very posh.
09:36This fridge is bigger than my entire kitchen.
09:38Get some bubbles on, boys.
09:40This is champagne, mate, it's not water in it.
09:42For the next 12 weeks...
09:43This is my absolute dream to have a walk-in wardrobe like this.
09:46..this'll be home...
09:47Hey, I've got the bunk bed. This is where I belong.
09:49Up top.
09:51..and headquarters.
09:52Our own boardroom.
09:54Mega.
09:55You guys think you can purchase something like this any time soon?
09:57100%.
09:58This makes it a whole lot more real, doesn't it?
10:00All I have to say is let the games begin.
10:03Bring it on.
10:07..first job for both teams.
10:09Looking to find a team name.
10:11Cook up a new identity.
10:13I've got Tower Nine.
10:14Tower Nine.
10:15There's nine of us here, we're all going to stand tall.
10:17That's a good name for now, but what happens when we start losing people?
10:20So I was thinking more like Warriors.
10:22Trojans?
10:23He's quite cheesy.
10:25You're the king of cheese.
10:28Anyone got any ideas? Put forward.
10:32Across the hall...
10:33Victorious Secret.
10:35You can be victorious, you can do it in secret.
10:38Graphene's the strongest material that we've got around at the moment.
10:41The girls.
10:42You can layer it up to make it even stronger.
10:44You can even purify water through it as well,
10:46so it's a pretty snazzy tool.
10:48OK, so who liked graphene?
10:50So graphene it is.
10:52Name agreed.
10:53My feeling's that we should go for Luxury USP.
10:55Next, decide how best to take a bite out of the market.
10:59If we want to do a luxury burger, we are British,
11:02there is the most beautiful British beef in this country.
11:05Yeah.
11:06It will be popular.
11:07So I think beef and chicken, we can all make them look really good
11:10and it just means we can present a good product.
11:12The girls have chosen a luxury theme,
11:15but have chosen two really common meats, beef and chicken.
11:18Well, they're going to have to work extremely hard
11:20to make these appear high quality to the consumer,
11:23otherwise, what's luxury about it?
11:26Still weighing up names...
11:28If anyone's got any ideas, fire them away.
11:30Just get them out there.
11:31The boys.
11:32Penultimate.
11:34That's second best.
11:36Anyone?
11:39I add Team Vitality.
11:41It means energy, strength.
11:43I like that.
11:44Vitality.
11:45Everyone happy with that?
11:46Yeah.
11:47That's what it is, then.
11:48Danny decided the team name was something of great importance
11:51and dwelled on it for much, much too long.
11:53If he's going to carry on in this vein
11:55for all the other important decisions,
11:57he's not going to last very long.
11:59What we need to discuss here, boys, is our unique selling point for our burgers.
12:02If anyone's got any ideas...
12:03I'd say healthy.
12:04There's a big market out there for people that want low-calorie, healthy burgers.
12:07I think healthy would be a great option for us to go with.
12:10I'd agree with that, so I think we should go for buffalo.
12:12In terms of red meat, that's probably one of the most healthiest.
12:15It's got lower cholesterol, it's got lower fat content than beef.
12:18Can I make a suggestion? We go for one red meat and one white meat.
12:21Goat has lower fat than chicken.
12:23But who's going to eat a goat burger?
12:25I think we should go for turkey because it is a healthy option
12:28and the country knows turkey as a meat.
12:30Yes.
12:31So all agreed on turkey and buffalo, yeah?
12:33Tomorrow, half of each team will shift burgers in bulk...
12:37Soho has a lot of food businesses,
12:39so there's nothing stopping us from going into some of those trying to sell this.
12:42..while the rest push cooked patties to the public.
12:45OK, ladies, so we need to split the team.
12:47I quite like the idea of Canary Wolf.
12:49Yeah, I think that's really going to be our target audience.
12:51Our customers in Canary Wolf are going to be male-dominated,
12:53so that's something to take into consideration
12:55when you choose who you want to be selling the burgers.
12:57So it's got to be attractive to him as well, to want to buy it.
13:00What do you mean about attractive?
13:02We have to think...
13:04You know, they have to be good at selling
13:06and they also have to be good...
13:08Because, you know, they have to be good to sell to men,
13:12if you see what I'm saying, as well.
13:14No, I don't know what you're saying. What are you saying?
13:16I'm just trying to say that if you're shy at dealing with men
13:18on a day-to-day basis, it's going to be a problem no-no.
13:20None of you strike me as shy.
13:23OK.
13:24OK, so at the market stall, I think Siobhan,
13:28Elizabeth, Sarah-Jane, Jade and myself.
13:30I'd like Bushra to sub-team manage for me.
13:33We've got our strategy for tomorrow, we've got a cheaper product,
13:35but we're going to add some luxury toppings
13:37and sell, sell, sell and win this task.
13:39Also selecting a sales pitch...
13:41Brixton's quite good. It's up and coming, it's busy.
13:44..the boys.
13:45Brixton's thriving, it's a trendy area
13:47and I believe our burgers should be well sought after there.
13:50Brixton would be a good area.
13:52You've got a lot of gyms around there,
13:54you've got a lot of professional people.
13:56Let's go for Brixton then, yeah?
13:58For the sub-team, I'm going to have Charles leading it.
14:00I feel like you could do well selling to restaurants.
14:02I trust you.
14:03We need to absolutely smash it.
14:05Sell, sell, sell everything.
14:07Everyone happy?
14:08Yeah, let's do it.
14:142am.
14:18Come on, ladies.
14:19We're not going to beat the boys like this.
14:21Come on, let's get up, let's get up.
14:24Why are you doing your own shirt?
14:26You should get Geoff to do it for you.
14:28I'm PM, aren't I?
14:29Geoff!
14:34How are you feeling about missing meat this early on in the morning?
14:37I actually used to go out with a butcher's son.
14:40The smell is intense, to say the least.
14:53What do you think, Danny? How are you feeling today, mate?
14:55I'm feeling good, mate. I'm feeling good. I'm feeling positive, actually.
14:58I think we're going to absolutely smash the girls.
15:00Before making their burgers...
15:02Elizabeth, I'd like you to negotiate with me alongside you.
15:05..both teams need to bulk buy the meat.
15:07If we can ask the advice of the wholesaler, ask his advice.
15:11Yes.
15:12But don't get taken in, yeah,
15:13because they want to sell the crap to you as well.
15:15They're going to know that you're naive. These guys aren't stupid.
15:17If you don't know what you're talking about,
15:19they're going to totally screw you over and give you this crap.
15:22Dawn.
15:25Opening for business, London's butchers.
15:28We are after some organic turkey.
15:30While James buys half the meat for their healthy burgers...
15:34We were thinking £7 a kilo.
15:36Maybe £9.99.
15:38£9.25. Brilliant.
15:40..the rest of the boys hunt for buffalo.
15:43If we can get this 11kg for £200, we're pretty happy with that.
15:47Led by management consultant Charles.
15:50I say we start lower, £14 a kilo.
15:53That's a bit insulting.
15:54You're not going to start... If we walk in there...
15:57This is my call, this is my call.
15:59Like, don't... I'm telling you now, don't go in there with £14.
16:02It can piss someone off.
16:03But £250, worst case, we spend the whole £250, right?
16:06Let's go do this.
16:07Hiya.
16:08We would love to have a chat with you today about some buffalo,
16:11if that's OK? I've got some here, right here.
16:13£25 a kilo.
16:15Could we go for £17 per kilo?
16:17We're not just going to sell it for the sake of selling it.
16:19It's got to be some passion in selling it,
16:21and it comes from you, it comes over to us.
16:23Building on Sarge's point,
16:24what we'd like to use was our sole supply for buffalo.
16:27Would that bring you closer to £17?
16:29Erm, OK, then. Yeah, yeah, we'll do £17.
16:32OK, so £17 sounds good. Thank you so much.
16:35I'm very happy with the way the negotiation went.
16:37Sarge, Ross and myself all pitched in.
16:40However, the final price was negotiated by myself.
16:44Have you got any Angus steak?
16:46For the girls, luxury burgers.
16:48We can do £7.50 a kilo.
16:50Elizabeth stakes out prime cuts.
16:52Can you give me at £6.50? No, £6.
16:54See what, I can do it at £6. Deal.
16:56Thanks very much.
16:58Across town...
16:59So we're definitely not going to go for the higher end of the good chicken.
17:03..Bushra sets her sights on budget birds.
17:06I'm quite happy to go in and start the pitching,
17:08but if there's anyone else here that feels like they would like to do it,
17:11I'm happy to... I'm ready to go. Are you? Let's do it. Yes. OK.
17:14Morning. We're looking for some chicken.
17:16You're looking for some chicken? We are.
17:18Can you tell me how much is for a kilo of the chicken thigh
17:21and the chicken breast together? £6.60 a kilo.
17:24We're not concerned about the best chicken.
17:27We don't mind going for a lesser option.
17:29We would do a natural chicken breast and natural chicken thigh from Holland.
17:34Great, good to know. Very good natural chicken.
17:36Natural chicken from Holland.
17:38£4 a kilo. That's less than what I go out to restaurants.
17:41Thank you so much. That's really helpful.
17:43You've gone over and beyond.
17:45I know we might be pushing it, but is there any way we can get it at £3.60?
17:49Go on, you can do it. Go on, £3.60.
17:51£3.60. Thank you.
17:53I think Ines was going to settle at £4,
17:55so I intervened and just tried to push for that little bit extra.
17:59Every penny counts in a task like this.
18:027.30.
18:03Everybody who's not doing anything, just grab a knife and start chopping.
18:06For both teams, a kitchen...
18:08First of all, you mix in your seasoning, your crumb,
18:11and then finally add your water.
18:13..and a crash course in burger making.
18:15Pop it in the burger press and then presto, there's your burger.
18:19OK, so if everyone can listen for two minutes, it will save us lots of time.
18:23Elizabeth and Joanna are taking the mince, putting in the seasoning,
18:26making sure the measurements and the blend is right.
18:28I'm going to pass it over to you, Siobhan, to put it in the mincer.
18:31Taking charge of the measurements...
18:33You have 10% crumb, 10% water and the correct amount of seasoning.
18:38..florist Elizabeth...
18:40Get some ice on the go, chilling out in the kitchen.
18:44I'm the pottiest person in the room,
18:46but I'm also, more importantly, the most clear-headed person in the room.
18:49That goes in there. Five more grams in that, please.
18:52I hope that my temper doesn't come out,
18:54because I've got a size 10 feet and they kick butt.
18:56This is ready to mix.
18:58You need to get the meat into it and get it going. OK.
19:02This is awful.
19:03Look at it, it's like goo.
19:05This shouldn't be this sticky, yeah?
19:07There might be a little bit too much water in this, Elizabeth.
19:10It feels really wet. The water loosens it.
19:12Well, obviously too much, though, no?
19:14Did we not have our eyes on what was in here while masking?
19:16The meat has come out like some kind of glue.
19:18Something's gone wrong, clearly, in the system.
19:20Guys, speak to Elizabeth, she's on the measuring team, yeah?
19:22Let's stay calm, let's stay calm.
19:24It's just absolute chaos, people shouting,
19:26and a gluey product is being made.
19:29If I bash this enough, we won't have to re-mince,
19:32and I'm giving it some welly.
19:35You feel like a butcher yet, boys?
19:37My reputation as a vegetarian has just gone down the drain.
19:40Woo-hoo! We're mincing!
19:43Make sure they're all the same size, all right?
19:49It's not locally sourced?
19:51No, it's not locally sourced. That's fine.
19:53We can get rid of that bit.
19:55I'm going to bold this because that's the key thing that we want.
20:00Organic turkey.
20:01I'm not so sure on the way that sounds.
20:03Organically sourced in Britain, get rid of locally.
20:05Healthy, healthy, organic, sourced in Britain.
20:07Is it too much?
20:09OK, wait, wait, I got this, just let me think, yeah?
20:12Geoff and Elliot are designing the labels,
20:14but, frankly, they are taking forever.
20:16What they really need to do is to make the burgers
20:19so they can get out and sell them.
20:21Busy, busy, busy!
20:23On the girls' team, simple labels sorted...
20:25I'm just trying to get these printed.
20:27I've got one more go and it'll be done.
20:29..and meat mishaps managed.
20:31This is actually fine because we are taking the big bits out,
20:34so it is actually OK.
20:35I'm throwing them out now.
20:37Trying to make them look neat, though.
20:39Next, a push to maximise mark-ups.
20:42We've really got to step up on the luxury,
20:44so I think we'll do brioche bun and premium toppings.
20:47We're going to Canary Wharf, we're going to charge about £5 a burger.
20:50We should be OK.
20:51The girls have been really focused on producing a luxury burger,
20:54but they haven't bought the best quality chicken,
20:56and I think when you buy a luxury burger,
20:58you want the meat to be the premium ingredient,
21:00not the bun and the lettuce.
21:02Excuse me. Yes?
21:04We start selling at 12.
21:05We need 15, 20 minutes to set up and start cooking. We do.
21:08We need to go now.
21:09Please take 100 steak burgers and 75 chicken burgers and let's go.
21:12It's always hard when there's a big group of people
21:14all wanting to say their piece.
21:16I'm finding Siobhan a bit of an irritant.
21:18Don't, don't touch that.
21:19Don't touch it, please. Just leave it, yeah?
21:21But other than that, I think everybody's pretty on board
21:24and just wants to work together and do the girls proud.
21:27The girls head out.
21:29Let's go, let's go.
21:30Half to target trade.
21:32When we're talking to these people, it's about building that rapport
21:34and actually finding out if we think they're the kind of people
21:37who would serve burgers.
21:38The rest aim for the public.
21:40When we get there, I'd really like Siobhan and Elizabeth on cooking.
21:44I'd prefer to do it on my own,
21:45because Elizabeth's faffled quite a lot the whole task.
21:47What is faffling?
21:48I don't want to argue about it now, anyway.
21:49No, no, no, I just wondered what I was doing.
21:51Please, listen, I'm project manager.
21:52Please, let's not be negative and let's just bang out the sales
21:55and do a job.
21:56I haven't been negative to anyone.
21:57You just said Elizabeth's been faffing, it's just not helpful.
22:03Still producing buffalo burgers.
22:05It looks beautiful, it just looks beautiful.
22:07Guys, the burgers look pretty good.
22:09The boys.
22:10Guys, we made 20 burgers already.
22:12Nice job.
22:13Keep going, mate, you've got another 200 to go.
22:15Get a move on.
22:16Boys, don't stop pressing burgers, please.
22:19The market location is now available.
22:21We can start selling.
22:22We don't need everyone.
22:23Make some patties, man, we know this.
22:25We don't need everyone here.
22:26Jesus Christ.
22:27Make some patties.
22:29We can't sell nothing.
22:30We can just go down there and sell air, aren't we?
22:32We don't need nine hands still here.
22:34We'll finish off, you take the buffalo burgers,
22:36then we'll head down after with the turkey.
22:38Let's do that.
22:39We're just going to have no turkey at lunch, that's the problem.
22:41Let me think about this for a second.
22:43Let me think about this for a second.
22:44Just continue making burgers, lads.
22:46Just keep making the burgers, guys.
22:47We need to create a pricing strategy as well.
22:48Yeah, that's fine, that's fine.
22:49We can do that over the phone if necessary.
22:51Can we all just stop talking for a minute?
22:52Just let me think for a second.
22:54There's just too many people talking,
22:55and no matter how many times you tell them,
22:57they just won't shut up.
22:58I think, to be honest, if you're now looking at it,
23:00I've been a little bit too polite.
23:01I should have been a little bit more forceful,
23:03because now things are going to change,
23:04and if they don't step up, there's going to be a problem.
23:07Okay, guys, listen up, please.
23:08My team are going to the market with the buffalo.
23:11The sub team stay here and make turkey burgers.
23:14We need to have some of the turkey burgers
23:16delivered to the market.
23:17Do you know how much we're selling these for?
23:19I have no idea.
23:20We should have a pricing strategy.
23:21How much do you want us to sell the burgers for?
23:23We can do that over the phone if necessary.
23:25Let's get to making, and let's get to travelling.
23:27I'm leaving you to it.
23:28All right, go on, let's go.
23:29We've got it, we've got it.
23:30And then just deliver it as soon as you're done.
23:31Go sell, get some money in the till,
23:32get some money in that till.
23:33Come on!
23:34Are we all ready to go, my team?
23:35Oh, my God.
23:36Just get moving.
23:37Go, go, go, go, go, go, go.
23:38Come on.
23:39And then there were the four amigos.
23:41We've got a tonne of burgers to make.
23:43Guys, guys, guys, there's not such a massive rush.
23:45Think about this, right?
23:46There's no value of us being on the streets at lunchtime.
23:48Where do you want to be at lunchtime?
23:49At lunchtime, we need to be here finishing this off.
23:51Going to them with 20 turkey burgers is not going to do anything.
23:54We'll stay here, get them finished,
23:56and we'll go to a commuter place at 3pm.
23:5812.30.
24:00We have some beautiful, beautiful burgers.
24:02They taste amazing.
24:03While the girls' trade team push patties to Soho restaurants...
24:06Premium beef.
24:07You guys seem like premium type of guys.
24:09I'll only sit now.
24:11..in Canary Wharf...
24:13Guys, I need someone to grab this, please.
24:15Sarah, Sarah, Sarah.
24:17..hundreds of well-heeled workers look for a luxury lunch.
24:21They're £4.95 for the steak, the chuck steak burger,
24:24and £4.75 for the chicken burger.
24:26What would you like? A beef?
24:28I'll have a steak burger.
24:29Perfect.
24:30What are you doing?
24:31I'm trying to give the chicken burger to them.
24:33That is not cool.
24:34I like that.
24:35Churning out burgers, Siobhan and Elizabeth.
24:38Please don't turn them. There's no need to turn them.
24:40You don't turn them on a grill.
24:42You're embarrassing yourself. Calm down.
24:44Another steak burger, please.
24:45How many chickens? One chicken?
24:47One chicken, one beef.
24:48Yeah, I've got your burger. It's still cooking.
24:50Sorry, it's coming.
24:51Brioche with what? Onion and salad.
24:53No jalapenos, no?
24:54Are you guys all waiting for burgers?
24:55If you hold on one minute, sir, yeah?
24:57Have you given one out already?
24:58This is actually for somebody else.
25:00Are we OK? Are we backed up with orders here?
25:02They're running a bit behind.
25:03Sarah has given Siobhan and Elizabeth
25:05the task of cooking and serving the burgers,
25:07which I think is a mistake,
25:09as clearly they don't work well together.
25:11The most cooked one is the far right.
25:13It's OK, mate. Seriously, you just focus on yours.
25:15Can't cook if you're underneath me here.
25:17You're going to have to do it. That's the whole point, yeah?
25:19Just deal with it.
25:20They're not getting the orders out,
25:21there's confusion over who wants what,
25:23and the burgers look far from luxury.
25:25Here we go. Sorry about that.
25:26Did you have to wait for a little bit?
25:28We're getting there now, aren't we, Sinead?
25:30It's not Sinead, it's Siobhan, yeah?
25:32If you don't remember it, don't say it.
25:36Still on the road...
25:37We've already spent too much time manufacturing the stuff.
25:40We need to get out there and sell.
25:43This is meant to be a high-profit item, isn't it?
25:46That's the whole point of it.
25:48£9, it's got to be £9.
25:49If I saw a £9 burger, I'm just going to go to the next store.
25:52I actually think £7. £7.
25:54Well, I'm going to say £7.95.
25:57Come on, boys, get your spirits up, let's pump this up!
26:022pm.
26:03Gents, if you get them made up, James and I can hand them out.
26:06Brixton Street Food Market.
26:08Can I say, but it is quite quiet here.
26:10It's very quiet. There's literally no-one here.
26:13High protein, sourced from Italy.
26:17Good bargain, guys. One...
26:19Today only.
26:21Once they're gone, they're gone.
26:23The boys have arrived late and the market is quiet.
26:26Please, come and try.
26:27We're only here for today, it's a one-day deal, guys.
26:30And Geoff and Elliot seem to think that standing around,
26:33shouting out inanely, is somehow or other going to drum up business.
26:36You don't want to miss this.
26:39They're going to have to work a lot harder than that
26:42if they're going to make any sales today.
26:44We missed the lunch mark and now we can't sell.
26:46We have missed the lunchtime trade,
26:48but I think it's the location as well.
26:50There's no footfall here at all.
26:52There's no-one here.
26:54There's literally no-one here.
26:57Still in the kitchen...
26:59We have 25 turkey burgers.
27:01How many burgers have we got to make? Absolutely loads.
27:03..the rest of Danny's boys...
27:05So I've taken it upon myself to look at the pricing strategy.
27:08Priority for Charles, crunch the numbers.
27:11When you divide the cost by the amount of burgers we've got,
27:14we get our cost per pack.
27:16So it's actually costing us £102.
27:19No, that can't be right.
27:20I think Charles does like to just talk for the sake of it.
27:23There's a lot of talking when more work could be done.
27:25That's weird, the turkeys come out at a similar price to buffalo.
27:28That doesn't make any sense.
27:30Ah, sugar, that's cost per...
27:32Hold on.
27:33Nah, guys, I got this wrong.
27:34I mean, if we didn't keep going while all this talking was going on,
27:37still wouldn't all these burgers have been made.
27:40Hi, Danny. How are you?
27:42Yeah, yeah, well, all right, but this place is dead.
27:46I've worked the costs out, OK?
27:47Have you been sitting here doing costings?
27:49I thought you meant to be making the burgers and then getting on the road.
27:51Listen, listen, listen.
27:52So have you finished everything?
27:53No, let me explain, I'm trying to speak.
27:55Why are you calling me about costing?
27:56Let me speak, because you've not made any...
27:58Danny, you've made no decisions, OK?
28:00We've made the decision.
28:01You don't need to worry about costing when you're manufacturing.
28:03You just don't need to do it, it's just not necessary.
28:05OK, Danny, Danny, you're the PM, what do you want me to do?
28:07Get on the road and come here to us here, yeah?
28:10All right.
28:12I don't understand why they've been in the kitchen for so long.
28:15I don't understand why the communication is so poor.
28:18It just seems they dropped the ball.
28:20And Charles is the one to be blamed.
28:23But for Charles' half of the team, one further delay.
28:26All we need to worry about, get this labelling done,
28:28get our arses over there, OK?
28:30Guys, you've called a turkey burger organic.
28:34All the ingredients have to be organic.
28:36Is the crumb organic? No.
28:38That is a fatal error, because they've made up ingredients
28:41of what we're about to sell.
28:42Rather than reprinting all the labels,
28:44cross out the word organic, and that's totally fine.
28:46At the end of the day, we'll have to sell it as looks.
28:48If you can trust us to tell you we've made an error with the packaging,
28:51then you can trust us that they're great burgers.
28:54If we do, don't drop him. After you, ma'am.
28:573pm.
28:59Go, go, go!
29:00Lunchtime over.
29:04In Soho, still trying to shift burgers in bulk, the trade team.
29:09We've got to get the best sales that we can.
29:11I'm quite happy for... Anita, you wanted a picture?
29:14Selling one pack is probably the least,
29:16and we need to try and get more than that.
29:18We shouldn't be going into a business and selling one pack.
29:21It's just one pack. That is probably the least I'm going to expect.
29:24Let's try and sell these burgers.
29:26Bushra, as a sub-team leader, is a bit micromanaging.
29:29She doesn't really let you get on with it and just go,
29:31you know what, you're good enough, go.
29:33That is incredibly frustrating.
29:34I wanted to come in today to see you
29:36because we've made some amazing Angus steak burgers.
29:38I thought maybe that might be of interest to you. OK.
29:41It's full of meat.
29:44There's no...
29:49OK.
29:51As a trade prize, we're coming and looking for 3.99 for two beef burgers.
29:56I guarantee you they will sell.
29:58It's a one-off deal. It's a one-off deal.
30:00Literally, this is a one-off special.
30:02This is one day special.
30:04That's why it's a good price and that's why it's such good meat.
30:07Ladies, I really appreciate your commitment.
30:10I can do 10. We have a deal.
30:12Oh, perfect. Thank you so much.
30:15I felt like there was too many voices
30:19continuing all the time.
30:21Anissa did say that you'd go and pitch.
30:23We went in with a strategy and it just lost itself.
30:25Yeah. I actually think that as soon as she started talking,
30:28it was you that started talking.
30:30Actually, I feel like you were the loudest person.
30:32Yeah. And then Michaela started talking.
30:34I thought, OK, so it's a group pitch. Let's see what I can contribute.
30:37So you don't recall Michaela spoke before me?
30:39Well, it doesn't matter who spoke. Well, it does. OK.
30:41Come on, listen, we're not going to make any sales if we just stand there, bitch.
30:44We all chipped in. I'm not going to be told off.
30:46We all did it and you were a culprit as well.
30:49Joanna, you need to listen.
30:51In Brixton...
30:53Do you like burgers? Well, I'm quite vegan.
30:55..only three burgers budged.
30:58We do bums with salad. Can I ingest you in a salad sandwich?
31:02Sure. Are you serious? Yeah, I'm actually serious.
31:05Still waiting for the sub-team.
31:07Thank you very much.
31:09Time for a change of direction.
31:11This is not busy. We need to gear ourselves up to move.
31:13Totally agree with you.
31:14Shoreditch is a prime location, affluent area.
31:16Liam, what do you think?
31:18I think Shoreditch.
31:20Shoreditch. Shoreditch it is, then. That's the decision.
31:24Hello?
31:25We literally have just left the kitchen now.
31:27Just left the kitchen? Oh, my God.
31:29Can you just shed some light on the fact...
31:31Why have you only just left the kitchen?
31:33Whoever is responsible for the labelling made a massive error.
31:36You cannot call those products organic turkey.
31:38We're still in Brixton. We was waiting for you here.
31:41What do you want to do?
31:43Go to Shoreditch, start selling, and we're going to meet you there, OK?
31:46See you in Shoreditch.
31:48OK, who's responsible for the labelling?
31:50You typed on the screen what happened.
31:52I only typed on the screen.
31:53And then, obviously, we all looked at it.
31:55The labels are ready to print.
31:56Then it comes down to the people who proofread it.
31:58We needed a final review to do that.
32:00It wasn't printed.
32:01We can deal with this later.
32:03Shall we go to Shoreditch to try and rescue the day?
32:05Let's go, yeah.
32:06Four o'clock.
32:07Right, do we have to panic sell?
32:09Not at the moment. We panic sell in the last 20 minutes, yeah?
32:12Sarah's new plan.
32:13Let's go, girls.
32:14Target office workers with take-home burgers.
32:17One person coming this way.
32:18Someone grab this person.
32:19Grab these two sets of people here.
32:21Let's nab them.
32:22You, I don't know what with you.
32:23Come here.
32:24Come here.
32:25Come here.
32:26The thing is, I think we're scaring people.
32:28The project manager, Sarah, I think she struggled under pressure,
32:31and she struggled directing people.
32:33OK, burgers, burgers, let's go.
32:35Let's go to these guys.
32:36I hope we don't lose, and I don't think we deserve to,
32:38but it was a bit chaotic, and Sarah would be to blame.
32:41Are you sure I can't persuade you?
32:42All right, thank you so much.
32:45Hello, Sarah, how are you?
32:47We're OK. We've got 40 packs left to sell.
32:49How about you guys?
32:50So we've had one sale so far, which was 10 chicken and 10 beef,
32:54and we've done chicken at £3.75.
32:57OK, girls, in terms of strategy, £4 a pack.
33:00All we can do is sell, sell, sell.
33:02Take care.
33:03Wait, wait, wait.
33:04Just to clarify, Bushra, it's Elizabeth.
33:06The last 15 minutes, pound a pack.
33:09All right, honey, we will try that.
33:11Thanks, girls. Catch up soon.
33:13Everybody has a burger in a cast, don't they?
33:15Oh, look, this place looks really good.
33:17Yeah, let's do it.
33:19Hello.
33:20Hi.
33:21I noticed that you already sell burgers and beef.
33:23Yes.
33:24So we're actually selling these at a really good price,
33:26just £2 per pack.
33:28£2 for two?
33:29£2 for the pack, yes.
33:31OK.
33:32Are you happy to take 40 of those...
33:3440 of the chicken and 20 of the beef.
33:36And 20 of the beef, so £1.20 together.
33:38Yeah.
33:39They found a willing buyer who runs a burger shop.
33:42Joanna went in far too quickly at a cheap price.
33:44The guy snapped their hands off.
33:46I think they could have got at least double for that last sale.
33:495pm.
33:51Just whack it in, just whack it in.
33:53Shoreditch.
33:54Healthy burgers, guys!
33:55Hey! Turkey burgers, 95% meat.
33:57£5, boys.
33:58All right, OK, fine, deal.
33:59Team Turkey secure top prices.
34:02Five for today? Five for today.
34:03Happy to go for two packs each. Thank you very much.
34:05As soon as we got here, we started selling.
34:07I was just interested in getting the money in
34:09and moving on to the next person.
34:11Do two packs. OK, got it.
34:12Now I'm buzzing, once you come out and you start selling to the public,
34:15it's fantastic.
34:16For the Buffalo Boys, a reunion.
34:19How much are you selling for? Fiver? Yeah.
34:21Just get them sold, boys. Get them sold.
34:23Let's go. We've got little time left.
34:25Come on, boys, come on.
34:28Half past five.
34:29We're just going to literally clear this stock,
34:31make something for it.
34:32Pound a pack, let's do it.
34:33£1 a pack now.
34:34Two burgers, thank you.
34:36£1, thank you so much.
34:3830 minutes till all trading must end.
34:41Oh, my God, this place. Where are we going?
34:43Healthy burgers, guys.
34:45Two turkey, £10.
34:47Take one pack for £5, yeah?
34:48Sold. Four packs for £20.
34:50It's our last deal of the day.
34:52I'll do them six at 20 quid right now.
34:54Five minutes, five minutes.
34:55I'll give you two packs for fiver.
34:57I can do you two packs, I can even do three packs for fiver.
34:59Ten burgers for £5.
35:00You're going to take five packs, yeah?
35:02Guys, we've got one minute.
35:03£2 for two burgers.
35:04Smart people.
35:05There, go, go, go.
35:06Burgers!
35:07Two chicken, £1.75.
35:09You've got yourself a good deal there.
35:10Six o'clock.
35:12Good day, guys, seriously.
35:13We ended on high, but I do think Danny didn't manage the team well.
35:18At the end of the day, he owns a manufacturing business,
35:20so Danny needs to be worried about ending up in the boardroom.
35:23Well done, guys.
35:24Well done, team. I know it was stressful at times.
35:26I'm knackered.
35:27I don't feel like Bush has really done that much as a sub-team leader, I feel.
35:30I'm relieved it's finished with,
35:32and I'm excited to watch somebody get fired off the boys' team.
35:36Tonight, takings will be totted up.
35:39Tomorrow, in the boardroom, a grilling.
35:51You can go to the boardroom now.
36:01Thank you.
36:12Good morning.
36:13Morning, Sir.
36:15Well, I sent you out to make some hamburgers,
36:18and I think we should never mind about the quarter-pounder.
36:21It's the quarter of a million that all of you should be working on.
36:26I'd like to start with the ladies' team,
36:28and Sarah, you chose to be the project manager.
36:31Yes, we discussed team names, and we selected graphene.
36:35Yeah, it's stronger than steel, I've heard.
36:38Yes, you can layer it up, it makes a really strong material.
36:43Actually sounds like a Northern energy drink with gravy in it.
36:46Carry on, Sarah.
36:47We kicked off thinking about our themes and our meats for our burgers.
36:51We chose luxury.
36:52Luxury? Yes.
36:54The meats that we selected were chicken and beef.
36:56I purchased the beef lord sugar,
36:58and we managed to achieve a purchase price of that at £6 a kilo,
37:01which got a very good discount from the butcher.
37:03What did he want first of all, then?
37:05It was over £8, Sir. Yeah?
37:07Who was responsible for buying the chicken, then?
37:09Anissa was the kind of main pitcher.
37:11He was started off at £6, and we got him down to £3.60 a kilo in the end.
37:15Didn't Michaela kick in at the end, didn't she?
37:18£3.60 at the end. Is that right? Yeah.
37:21You'd chosen luxury.
37:23Did it occur to you to think about luxury chicken?
37:26He said natural chicken from Holland.
37:28Well, I mean, a chicken's a chicken, isn't it, really?
37:31I know! What's an unnatural chicken?
37:34Silicon chicken breasts?
37:36Anyway, tell me what happened when you got to the kitchen.
37:38From what I heard from Karen, the mixture was a bloody mess.
37:41Lord Sugar, may I interject? It was me that put the water in.
37:44When you put water in the breadcrumbs, you can imagine...
37:47That's right. ..it clogs up, doesn't it?
37:49But as soon as I was made aware that there was a problem,
37:51I worked to resolve it as quickly as possible.
37:53That's not right, actually. You didn't choose to make it correct.
37:56I ended up clearing up your mess.
37:58It cost us a hell of a lot of time. I don't think we did.
38:00Lord Sugar, I had my hands in that meat, and I mixed it.
38:03What happens, Elizabeth, is you don't really take the advice of your team members.
38:06Yeah. I did. I did.
38:08Elizabeth, you wasted a hell of a lot of time.
38:10No, I did not. Yeah, you did.
38:12I did everything I was asked to do.
38:14You didn't, really. You faffled around in the kitchen,
38:16talking rubbish half the time.
38:18Anyway, you also had to choose your trade team and your market team,
38:22so tell me who you got there.
38:24On the market team, I had with me
38:26Jade, Elizabeth, Sarah-Jane, Siobhan and myself.
38:30Where did you choose to go to? We chose Canary Wharf.
38:32We felt that it would be busy and it would be a really good option.
38:35I mean, Karen sent me a picture of one of your burgers.
38:38It looked a bit like a constipated tortoise, actually,
38:41when I saw the pictures she sent through.
38:44We had quite a lot of compliments, surprisingly, about it.
38:47You would not have said that was a luxury burger.
38:49It didn't look as good as I wanted it to look.
38:52Right. Now, then, the trade team...
38:54It was myself and Michaela and Joanna and Anissa.
38:59Where did you go? Soho.
39:01According to Karen, you sold them cheap.
39:03Didn't you go to one fellow and he said,
39:05how much are those? And you said, two pounds for a pack.
39:08He bit your hand off, didn't he?
39:10Well, that was actually a strategy that I decided to use,
39:12selling them, you know, cheap.
39:14We actually had a conversation with the market team.
39:17I did think, when I spoke to the PM,
39:19maybe we should go in a little bit higher and then bring it down.
39:21Oh, no, no, no. I was very clear on the strategy.
39:23I didn't want it reduced to the last minute,
39:25so that was left to you, because I wasn't there to do that negotiation.
39:28But I was very clear that I did want those reductions made.
39:30You did agree before we went in that we had so many of them left.
39:33If you want to leave with two pounds, you don't start with two pounds.
39:36OK, so, look, ladies, generally speaking, good project manager?
39:39Yes, she was really good.
39:41And you felt you got good support from your team?
39:43I felt, for a first task, I got decent support, yeah.
39:46All right. Vitality.
39:48Sounds like something you take before you're going out on a date, actually.
39:53We spent such a long time just choosing that name
39:55and just going round and round and round.
39:57We got the picture from Claude very, very clearly.
39:59You chose what?
40:01Healthy burgers, buffalo and turkey.
40:04High protein, low fat, low cholesterol.
40:07OK, and then trade team gone by the buffalo?
40:09I was the one that negotiated,
40:11and the reason for giving me £17 was
40:13we will collectively show the passion of your products.
40:16How can you show the passion of the product?
40:18It's not a couture dress, is it?
40:21I had to step in, and actually I got it down to £17.
40:24No, you didn't get it down to £17.
40:26I said to him, we would be able to promote your business while selling as well.
40:29OK, so we got it for £17 in the end,
40:32and the market team purchased the turkey, is that right?
40:35I took the lead on the organic turkey, and we settled on £9.25.
40:40OK, we go to the kitchen now.
40:42I mean, it was pretty chaotic in terms of...
40:44It was pretty... It was really frustrating.
40:46I think Danny didn't take the reins and say,
40:48this is what I want to do, he took too long.
40:50I actually suggested that we send half the team out early
40:52to take some of the burgers.
40:54We get to Brixton, and it's absolutely dead.
40:56It was... It was...
40:58Well, it was 1.30, I mean... We did get there a little bit late.
41:01The trade team were supposed to meet up in Brixton.
41:04Yeah. That was the plan was.
41:06It was so late that you moved from Brixton to Shoreditch.
41:09And that's where you finally met up, yes.
41:11What were the prices of your burgers?
41:13£5 for the pack of buffalo, and £3 for the turkey.
41:16And that was based on my costing that I had to work out myself,
41:19back in the kitchen.
41:20Yeah, but you should have been making burgers, that's the point.
41:23We stretched you out the entire task, Danny, at all.
41:25To be honest, we were supposed to have just been making the burgers.
41:28We should have just got in and got out.
41:30Did I not tell you that? Thank you.
41:32How was he as a team leader?
41:34I think as a PM, you just need to be a bit more decisive.
41:37Did any of them not support you?
41:39To be honest, Charles, man, I think you let me down.
41:42I feel like you let me down, to be honest.
41:44Really? We were the ones who... No, because I'll tell you why.
41:47You would not listen. Give me an example, please.
41:49The example is, I've told you to make the burgers and meet us in Brixton,
41:52and you've stopped making the burgers, and you talk about prices.
41:55We've finished making the burgers.
41:57Gentlemen, enough talking now. Let's get the results.
41:59Karen, perhaps you'd let me know how the girls' team did.
42:02Well, as you know, the girls bought their meat cheaply,
42:05so their total spend came in at £374.87.
42:10They made sales of £611.65,
42:14which gave them a profit of £236.78.
42:19Not bad.
42:21Claude, how about yours?
42:23For the boys' team, they spent £394.62.
42:26However, when it came to sales, it was just £280.45,
42:32yielding a loss of £114.17.
42:36A loss. That is just diabolical.
42:39That is really, really diabolical.
42:42All right, well, look, ladies,
42:44you're probably sick and tired of the sight of meat,
42:47so I'm sending you off to enjoy a vegetarian feast,
42:51which is going to be cooked by Tommy Banks,
42:54Britain's youngest Michelin-star chef.
42:56So have fun, and I'll see you on the next task.
42:59Thank you. Thank you.
43:10Gentlemen, this is a very unfortunate start.
43:13Right now, I feel like I'm looking at a load of dead meat,
43:17to be honest with you.
43:19You'll be coming back in here,
43:21where at least one of you will be leaving the process.
43:24Off you go.
43:30Woo!
43:32The taste of success.
43:37Oh, my God, that's amazing.
43:39So we've done cauliflower steak that we've roasted,
43:42and we said it was spruce,
43:44but then also we wanted to get the smell of the forest as well.
43:48Enjoy.
43:49Elizabeth was a bit airy-fairy, I'm not going to lie to you.
43:52I tried my hardest to make things happen.
43:54It was about just getting out there and getting the job done.
43:57Elizabeth loved beating that meat, didn't she?
43:59Let's just say I worked out all of my anxieties in five minutes.
44:03I feel like I've done my best, and I feel that some of the decisions
44:06I've taken absolutely contributed massively to this win.
44:09How nice would this have been with one of our steak?
44:13I hope that we use this task and learn from our first mistakes.
44:17I have a feeling, however, that might not be the case.
44:20Well done, everyone. Team graphing.
44:22Cheers!
44:27The location that we went to was unacceptable.
44:30Harrison, you were the guy who put Brixton forward.
44:33You suggested Brixton. No, I didn't.
44:35We went to... Hang on a second. Harrison, you did.
44:37So I said the word Brixton, and you said,
44:39oh, he said the word Brixton, so he decided it.
44:41That's a complete cop-out. That's got nothing to do with anything.
44:44We were just stuck in Brixton, where there was absolutely
44:46no footfall in any way, shape or form.
44:48But I don't think the project manager kept the team organised at all.
44:51It was complete disorder from the beginning.
44:53What I'd like to find out is why you took so long in the kitchen
44:56after we left. The key reason for us being late was due to labelling.
44:59Who wrote organic turkey?
45:01Elliot and myself created the label, but it was turkey burger.
45:04So you must have written organic. We didn't sabotage...
45:07No house types on the... I assure you.
45:09The length of time they spent in the kitchen is definitely the issue.
45:12The failure of this task definitely lies on Charles.
45:14I told you, when I'm leaving the kitchen, meet us in Brixton.
45:17And then you're going, pricing, pricing, this, that.
45:19Too long in the kitchen. You took too long in the kitchen.
45:21You weren't helping. Can you let me talk for a while?
45:23It wouldn't have been in their position.
45:25I would have been the slightest.
45:27My team know exactly what I did.
45:29I know Danny will be the one that will be saying goodbye today.
45:41Yeah, could you send the candidates in, please?
45:56Now, I have nine people in front of me
46:00who purport to know about business.
46:04From what I've heard so far, I'm not very impressed at all.
46:08So, you chose Brixton. Where did you get that from?
46:12If I'm not mistaken, that's Harrison.
46:14We were talking about Brixton. I was just saying the information about Brixton.
46:17I didn't say, we need to go to Brixton.
46:19What did you lot suggest?
46:21If it was that bad, why didn't no-one stand up for it?
46:24I think the castle was lost at that point.
46:26You don't? No, I don't.
46:28You went to Brixton, you sold four burgers.
46:31So, not the Burger King, more like Mr Wimpy in Brixton.
46:35I know, Brixton was bad.
46:36And one of them was a salad.
46:39That was quite good, though, to be fair to him.
46:41That was quite good selling a salad burger.
46:43I'm really impressed.
46:46The point is that you were always going to make money from the hot stuff.
46:50Is it possible to have a breakdown of the girls?
46:54There was nothing to do with you.
46:56A hell of a lot more than you. A hell of a lot more than you, anyway.
46:59Charles, I relied on you to make the burgers
47:01and deliver them to us in Brixton, right?
47:03Three hours later, you still weren't there.
47:05If he'd spent less time in the kitchen,
47:07he could have made a couple of bulk sales.
47:09We would have had no burgers to sell.
47:11Yeah, but if you'd have made them...
47:13What happened between nine o'clock in the morning to 3.15?
47:16That's six hours.
47:17Firstly, the labelling.
47:19We had organic turkey burger, which was labelled wrong.
47:22We had to then take the word organic out
47:24cos you can't mislead the public.
47:26That took more than half an hour to rectify.
47:28I think, Charles, you dropped the ball on this.
47:31Geoff, you had one job to do. You printed late.
47:33All four of you should have enough business acumen
47:36to know this is not a manufacturing task.
47:38This is a profit task.
47:40But at the end of the day, the problem started in the kitchen.
47:43We should have left the kitchen quicker.
47:45It's all very well having a lot of stock.
47:47If you're not going to sell it, you're not going to bring any money in.
47:50We were just told to manufacture and get on with it.
47:52I'm not going to stand there and just stand next to you
47:54waiting for you to do numbers. I am going to make more burgers.
47:56I'm not going to stand there and wait for you to make a decision.
47:58That was an hour later.
47:59It wasn't, Ross.
48:00Did we not keep saying we need to get out there and sell?
48:02With all due respect, this is half the problem.
48:04Your inability to take criticism...
48:06Yeah, you just want to listen to what people say...
48:08That's exactly what happened.
48:09..and make a constructive decision on what they said.
48:11You can't do it.
48:12You stand there faffing around with numbers.
48:14I'm going to be proactive. I don't stand about.
48:16Numbers were done after all the burgers.
48:18We were still making burgers.
48:19Charles, Danny on the phone called you and said to you,
48:21he's come out to us with the turkey burgers.
48:23Why didn't you come out with those turkey burgers?
48:25I'll tell you why.
48:26Because we couldn't do it because the labelling was incorrectly done.
48:28And who did the labelling?
48:29All of you were totally oblivious to the fact
48:32that this is a task to do with profit.
48:35And you get to your first opportunity to sell at 4.50.
48:39We spoke on the phone at 10 to 2, all right?
48:42The only thing he was talking about is the pricing strategy...
48:45We'd already finished the burgers.
48:46Listen, I said, don't worry about that.
48:48Get the burgers done and get them here.
48:50When we got there, we did well.
48:51We sold out of buffalo pretty much.
48:53We only had one pack of buffalo left.
48:55Yeah. Listen, Danny, you've got to pick two people
48:59that you're going to bring back into this boardroom with you.
49:04It's going to have to be Charles.
49:07I'm finding it hard to pick a second person, to be honest with you.
49:12But I really don't want to do this, but it's going to have to be Harrison.
49:17Danny, I was a top salesman, I'll say. I know.
49:19I was guessing I was a top salesman. I grew up in the kitchen all day.
49:22I'm putting valid points down. I know.
49:24If we had nine of me, it would have done well.
49:28It's based on being at Brixton.
49:30This is a massive cop-out.
49:32That is where we failed the task.
49:35Location was the problem.
49:37Location wasn't the problem. Getting there on time was the problem.
49:40I didn't say, right, I think we have to go to Brixton.
49:43I said Brixton is a different area.
49:45Which two people are you bringing back?
49:47Top salesman and working hardest, that doesn't make any sense.
49:50It's definitely Charles.
49:52What are other people doing? Who didn't sell anything?
49:54How many did you sell, Jack? How many did you sell?
49:56Two. I sold three.
49:58OK, fantastic.
50:00OK, it's going to have to be Charles and Elliot.
50:02Right, Charles and Elliot.
50:04OK, the rest of you go back to the house.
50:07Thank you. Thank you.
50:11You three gentlemen, I need you to step outside.
50:14We're going to have a bit more discussion with Karen and also Claude,
50:18because at least one of you is going to be fired from the process.
50:21OK? Thank you.
50:32Danny took the job as project manager because he's a manufacturer.
50:36Whether it's burgers or whether it's cosmetics,
50:39the process is the same.
50:41He wasn't really strong enough. He certainly wasn't somebody who led.
50:44Charles, it seems that he doesn't listen to anybody,
50:47makes his own decisions.
50:49As far as Elliot is concerned, he's a highly qualified, intelligent person.
50:53Well, he took £9.95 from a whole day.
50:55I mean, that's pretty poor by anyone's standards.
51:02Yeah, can you send the three of them in, please?
51:12Right. Danny, what is Elliot doing here?
51:15Elliot was the person on my team that I felt was the weakest one.
51:19That's absolutely not true.
51:21You saying that I was the weakest is wrong.
51:23You picked Harrison, OK? You're clearly very, very, very easily swayed.
51:26No, it's not that at all.
51:28This man came down to location. He chose Brixton.
51:30This task would not have been won by me
51:32selling two or three or four more burgers.
51:34Elliot has no right to be in this boardroom.
51:36Like, with myself, you flunked.
51:38Listen, right, I told you to do certain things that you didn't do, all right?
51:42That's why I brought you in here and that's why this task...
51:45The truth is, Danny, you didn't tell anyone to do anything.
51:48It was up to me and other people on the team.
51:50You did absolutely nothing. It was a joke.
51:53You were an absolute joke.
51:55I let everyone have... You're a passenger, you're a passenger.
51:58Charles, I do not understand what happened in that kitchen.
52:02It was left in your hands.
52:04Two hours later, you've done nothing.
52:06We did not do nothing.
52:07I decided the more quantity we could make would be better to sell trade.
52:11We couldn't go to trade with only 20 packs.
52:13It wouldn't have made any difference to the task.
52:15Charles, he told you to come to Brixton. He did.
52:17He told you to come to Brixton. He did. We were in the car.
52:19Why didn't you come to Brixton? We were in the car on the way to Brixton.
52:21We were in the car. Listen, listen, we had a...
52:23You did not get a hold of me. You listen to me a minute, all right?
52:25You listen to me a minute. We called you at ten to two.
52:28Why were you still there for another 90 minutes after that?
52:30How long does it take us to make those buffalo burgers?
52:32It took us from 11 through to 12.30, OK?
52:34Charles, that's not the question he asked you.
52:36No, no, it's important. That's not the question he asked you.
52:38No, no, I'm answering it. You have a serious habit of answering your own questions.
52:40You want me to answer it? I'm answering the question.
52:42Have you got a problem with listening to people?
52:44Not at all, Lord Sugar.
52:45Can you honestly say, do you push your team to the max?
52:47You've done everything you possibly can to make them burgers as quickly as possible.
52:50Without question. Without question. Without question.
52:52So why were you calling me to talk to me about pricing when I told you not to do any pricing?
52:55I didn't get any lead from my product manager. I did give you lead.
52:57I said, don't worry about it, make the burgers, I'll call you and tell you the pricing.
53:00Don't worry about it. How can I worry about it?
53:02How did you know how much to sell these for?
53:04I looked at the cost list, the total price of the raw meat,
53:06and I put all the costings together. You plopped him on back out the edge.
53:09No, I didn't. Yes, you did.
53:10He's full of hot air, Lord Sugar. He makes statements about...
53:13OK, you're putting some blame onto him.
53:15But I'd like to see your notebook where you worked out the prices.
53:17I mentioned in the kitchen, I specifically said,
53:19we had absolutely no idea what we were selling them for.
53:21When we left in the car, how much were we selling the burgers for?
53:24Tell me. We didn't know. We didn't know.
53:26We didn't know. So we left the kitchen and we did not know.
53:29OK, the point I'm making, Elliot, is that there was no strategy, so...
53:34What did you do? I absolutely raised that point,
53:37and the reply was, we'll sort it out later.
53:39We need to get these things made.
53:41You agreed we'd have to sort it out in the car, wasn't it?
53:43No, we'd done it in the car on the way to Brixton.
53:45I just thought, we need to get out and sell.
53:47Danny, one of your claims here, when the pressure is on,
53:50I perform better.
53:52Well, the pressure was on and you didn't perform.
53:55Danny had absolutely no control of this task,
53:57and Charles riled people up the wrong way.
53:59A key part of business is getting on with people,
54:01and you do not get on with people. Is that right?
54:03Incorrect. Incorrect.
54:05I'm telling you, mate, if you was working for my business,
54:07I would have sacked you after yesterday.
54:09Well, your business would be bust if I wasn't there.
54:11Really? Well, my business is doing all right, mate.
54:13One of your claims, Charles, is that you say,
54:16I don't do anything unless I'm winning.
54:19So if I'm not winning, that's a failure.
54:23Yeah. This is a failure, this task, no question.
54:25Oh, really? Really? You know...
54:28But the failure, as you said, was not selling enough hot burgers.
54:31Charles also admits that he talks too much
54:33and doesn't always listen enough.
54:35I agree.
54:36You know, without these guys knowing,
54:38what you've put in your own CV, they've come up with it.
54:41You don't listen.
54:42I'm not perfect. I can't improve blood sugar.
54:45Elliot, the failure of this task is down to who?
54:48Danny, blood sugar.
54:49Simply down to the fact this comes down to strategy.
54:51There was absolutely no... Danny, what would you say?
54:53I would say Charles.
54:55And I would say Danny for the same reasons Elliot just gave.
54:58Well, do you know what worries me, Charles?
55:02One gets a feeling about people immediately.
55:06And the feeling I'm getting is that you're a little bit disruptive.
55:11And I can't deal with disruptive people to be my business partner.
55:16Danny, you've made some serious errors
55:19and I think you got a bit overwhelmed.
55:22As far as Elliot is concerned,
55:24I really don't know what you did on this task
55:27and that worries me, really.
55:29Having said all of that, the fact of the matter is, Charles,
55:34we can't have disruptive people here.
55:38And whilst you say that you'll get better as time goes along,
55:43it is regretful that you've acted in this way in this first task.
55:51But, Danny, this was a disaster
55:54and I don't think you managed the team well.
55:58Danny, it is with regret that you're fired.
56:01Thank you, you too.
56:09MUSIC FADES
56:16This is very early in the process, Charles, OK?
56:21So I'm going to give you the benefit of the doubt, OK?
56:24So the pair of you go back to the house, OK? Thanks, Danny.
56:31No hard feelings, mate, no offence.
56:35MUSIC FADES
56:47The biggest mistake I made was trusting Charles as sub-team leader.
56:50It shouldn't be me sitting here, it should be Charles,
56:53because the reality is, with a personality like that,
56:55he's going to get sacked within the next couple of weeks anyway.
57:00Harrison, how do you feel about getting picked and then being swapped out?
57:03As soon as he said my name, I wasn't going to let myself go back.
57:08Charles was pretty distractive, to be honest.
57:10He is the weakest link in the group.
57:12Our team will be stronger without him.
57:14I hope he stays, then.
57:15LAUGHTER
57:18CHEERING
57:24Well done, boys.
57:25Yeah, it was pretty intense there in the boardroom.
57:27You could see his looking and going, can I work with you, Charles?
57:30That's the question he comes to.
57:31I came back here and I will never be defeated.
57:33I will not stop fighting until I win this.
57:39Now, 17 candidates remain.
57:44The search for Lord Sugar's next business partner has begun.
57:51Next time...
57:53This task is making money from interior design.
57:57..a high-end hotel makeover...
58:00Oh, that's perfect.
58:01..leads...
58:02What is it? Is this upside down?
58:04..to renovation ruin.
58:06Too much chaos. Too much chaos.
58:08It's like someone's puked rainbow in this place.
58:11..and in the boardroom...
58:13I mean, it's diabolical.
58:14..checkout time.
58:15I wouldn't trust you with a hotel in Monopoly.
58:18You're fired.
58:30.