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00:00It's been interesting to watch Apple's arc with AI because I made a whole piece not more
00:05than about a year ago about how Apple seems to never say AI, even though they have all
00:10these neural engines and machine learning and things like that.
00:14And so now we have almost this pivot where now we're just saying it.
00:18We're actually branding it Apple Intelligence now.
00:20I'm curious why that changed now.