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These celebrity endorsements did not end well. For this list, we’ll be looking at the most infamous celebrity endorsements and the controversies that followed. Our countdown includes David Beckham, LeBron James, Madonna, and more! What do you make of these partnerships? Let us know in the comments below!
These celebrity endorsements did not end well. For this list, we’ll be looking at the most infamous celebrity endorsements and the controversies that followed. Our countdown includes David Beckham, LeBron James, Madonna, and more! What do you make of these partnerships? Let us know in the comments below!
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00:00Welcome to WatchMojo, and today we're counting down our picks for the Top 10 Celebrity Endorsements
00:09that Backfired.
00:12For this list, we'll be looking at the most infamous celebrity endorsements and the controversies
00:18that followed.
00:20What do you make of these partnerships?
00:22Let us know in the comments below!
00:25Number 10.
00:26David Beckham – Brill Cream David Beckham is one of the most popular soccer
00:32players in history and a national British icon.
00:41Brill cream is one of the most popular hair styling products in Britain.
00:46It makes sense that they would pair together, but you'd think that a celebrity promoting
00:50a hair cream would, you know, have hair.
00:53Beckham famously shaved his head about halfway through his 4-year contract with Brill Cream.
01:03While the company did release a public statement defending Beckham and his new do, we can't
01:09imagine they were too pleased about their lost revenue, as Beckham's shaved head reportedly
01:14lost Brill Cream quite a bit of business.
01:22Number 9.
01:23Sybil Shepard – The Beef Industry Council Sybil Shepard was one of the biggest stars
01:28of the 70s and 80s, starring in the likes of Taxi Driver and Moonlighting.
01:39The beef industry knew a star when they saw one, and wanted her for their mission.
01:44The Beef Industry Council, or BIC, approached Shepard and asked her to promote the business,
01:50even spending $30 million on an ad campaign titled Beef – Real Food for Real People.
02:01But shortly after the partnership began, Shepard gave an interview to Family Circle magazine
02:06and was cited saying that she was quote, trying to stay away from red meat.
02:11Oops!
02:12Shepard claimed that she was misquoted, and the spokesman for the BIC stated their relationship
02:17would not be affected.
02:19However, Shepard's contract was not renewed.
02:26Number 8.
02:27Howard Stern – Snapple Howard Stern is probably the last person you'd
02:33want to tick off.
02:34He was known as the morning shock jock for New York's WXRK in the 80s, 90s, and early
02:40aughts, with his show being syndicated and listened to by millions.
02:45He had a reputation for saying whatever he wanted, especially back then.
02:50And this was something Snapple found out the hard way.
03:00Stern had a good thing going with the company, but it was bought out by Quaker Oats in 1994.
03:06They wanted to present a more family-friendly image, and dropped the controversial Stern
03:12as a spokesperson.
03:13Try Snapple, it's made from the best stuff on earth.
03:15Everybody loves Snapple, it's the best.
03:18Stern then trash-talked the beverage on his show, and referred to it as quote, crapple.
03:24It resulted in some bad press, and Quaker Oats sold the company to Triarch just three
03:29years later.
03:30Kenny, you can't blame someone over one lousy bit, you can't go firing them.
03:33Oh yes I can Howard.
03:35Number 7.
03:36LeBron James – Samsung The South Korean tech company got a huge star
03:41in LeBron James.
03:43Arguably the most popular basketball player of the modern era, James has been closely
03:48allied with Samsung since its introduction of the Galaxy Note 2 back in 2012.
04:00In March of 2014, James suffered a malfunction with his Samsung device, and tweeted quote,
04:07My phone just erased everything it had in it and rebooted.
04:11One of the sickest feelings I've ever had in my life.
04:15The tweet reached millions of people, and we just know Samsung must have called him
04:20minutes later.
04:21That or James realized his blunder on his own, because he quickly deleted the tweet.
04:27Unfortunately, the damage had already been done.
04:31Despite James' attempts at rectifying the situation, Samsung surely had a small PR nightmare
04:38on its hands.
04:42Number 6.
04:43Charles Barkley – Weight Watchers LeBron James is the basketball star of our
04:48time, and Charles Barkley was the star of the 90s.
04:59He is an 11-time all-star, and won the Most Valuable Player award in 1993 during his turn
05:06with the Phoenix Suns.
05:08Barkley then became a prominent TV analyst, and continued his brand endorsements.
05:13One was with the diet company Weight Watchers.
05:21During a game between the Atlanta Hawks and Miami Heat however, Barkley called Weight
05:25Watchers a scam.
05:28Many people believe that he wasn't calling the program a scam, but the idea that he gets
05:32paid truckloads of money to simply promote a product.
05:36Still, it's not exactly a great look, and the statement could have done with some careful
05:41wording.
05:47Number 5.
05:48Ashton Kutcher – Popchips Ashton Kutcher did a lot for Popchips.
05:53He invested in the company early on, and was the first celebrity to endorse their product
05:58through both social media and commercials.
06:02Unfortunately, one particular ad got him and the company in some very hot water.
06:12Kutcher appeared in a commercial that parodied dating ads.
06:16He played multiple characters, including an Indian man named Raj.
06:21Kutcher appeared in brownface and stereotypical Indian garb, and put on an offensive accent.
06:28The commercial received tons of backlash, inciting Popchips to pull the Raj character
06:34from their marketing campaign.
06:44How this even aired is beyond us.
06:50Number 4.
06:51Chris Brown – Got Milk Created by the ad agency Goodbye Silverstein
06:57and Partners, Got Milk is an enormously popular campaign that encourages people to drink milk.
07:06Many celebrities endorsed the campaign, including R&B singer Chris Brown.
07:12In 2009, however, Brown came under fire for assaulting Rihanna, leading to widespread
07:18condemnation and troubled business relationships.
07:29His music was pulled from radio stations, and many businesses ended their associations
07:34with the singer.
07:35One of them was Got Milk, who had partnered with Brown for a milk mustache campaign at
07:40the time.
07:41The ads were pulled, and all ties with Brown were immediately severed.
07:51Number 3.
07:52Sharon Stone – Dior Founded in 1946, Dior has become one of the
07:58biggest names in luxury fashion.
08:00In 2005, the French company partnered with screen legend Sharon Stone, who promoted one
08:06of their skincare lines.
08:13But everything crumbled just three years into their relationship.
08:17When Stone was asked about the Sichuan earthquake at the Cannes Film Festival, she insinuated
08:23that it was karma for the country's human rights tensions.
08:32The comment resulted in a huge financial fallout in China.
08:36UME Cineplex banned all of her movies, and Dior pulled all of their ads featuring Stone.
08:44Dior China even apologized on Stone's behalf, but the movie star told the New York Times
08:50she took issue with this.
08:52Still, Stone would later apologize in her own words.
09:00Number 2.
09:01Madonna – Pepsi Poor Pepsi has had some crummy judgment throughout
09:06the years.
09:07There's the infamous Kendall Jenner ad, which shamelessly trivialized the Black Lives
09:12Matter movement to sell soda.
09:14They also had a run-in with Madonna in 1989.
09:18Pepsi had paid the pop star $5 million to appear in a commercial with her hit song,
09:24Like a Prayer.
09:30Just one day after the commercial aired, the song's music video premiered on MTV, and
09:36the reception was not welcoming.
09:38The music video attempted to address racism and the relationship between religious and
09:43sexual ecstasy.
09:45Among its controversial visuals were the burning crosses of the Ku Klux Klan.
09:53People called for a widespread ban of the video, and Pepsi came under a lot of fire
09:59for associating with the song.
10:01Bowing to the outrage, they canceled the marketing campaign and lost out big time.
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10:28Number 1.
10:29O.J. Simpson, Hertz.
10:31Today, we all know O.J. Simpson for his infamous homicide trial.
10:35But back in the day, Simpson was the biggest name in sports.
10:46He was a highly successful running back for the Buffalo Bills and set numerous football
10:51records.
10:52This led to an endorsement deal with the Hertz Corporation, which deals in rental cars.
10:57The famous commercials saw Simpson running through an airport and dodging various obstacles
11:03while fans cheered him on.
11:09The campaign was unbelievably successful, earning more popularity for Simpson and driving
11:15Hertz profits and brand awareness through the roof.
11:18Of course, this prosperous business relationship collapsed in 1994, when Simpson was charged
11:24with killing both his ex-wife, Nicole Brown, and her friend, Ron Goldman.