With tourism booming year-round, Athens' local resources and residents are feeling the strain.
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00:00Cities around Europe are taking measures one after the other to combat over tourism.
00:06For the last two years, this issue has also plagued the Greek city of Athens.
00:12A few years ago, the goal was to have tourists in Athens year round.
00:17Now the goal has been achieved, but at what cost?
00:21Experts say we need to have rules to regulate tourism levels.
00:25Many areas of Athens and of Attica have been abandoned.
00:31A typical example is Koukaki, a beautiful area that has been transformed
00:39into a large economic quadrangle of a short-term salary,
00:46a place of hospitality for foreigners only.
00:49There are no more families, there are no more students in schools.
00:58In 2023, Athens was welcomed by more than 7 million tourists,
01:03and this year the number is expected to increase by 20%,
01:08making the image of empty Athens in August a distant past.
01:12This increase affects many aspects of the city's social life, and not always positively.
01:18Renting prices have skyrocketed all around Athens,
01:21particularly in districts with decent access to public transport,
01:24which serves to attract tourists.
01:26The co-founder of a real estate solutions company says it's all about offer and demand.
01:31In the real estate sector, there is a huge problem with the offer of real estate.
01:37The demand for real estate is five times higher than the offer.
01:42Barcelona recently took measures against short-term renting.
01:47Athens wants to take it a step further by considering a more holistic approach.
01:54All this effort by tourism leaves very little to the city.
01:59Think about it, every visitor leaves 0.4 euros per capita in the city.
02:06Not for the day, but for the whole day.
02:08And we haven't taken that money yet.
02:11And July has arrived.
02:13What do I mean by that?
02:15I mean that we have to find a way to do it in a sustainable way,
02:18so that there is no further increase in inequality in the city.