1958 Cheer detergent (filmed in San Francisco) TV commercial.
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FunTranscript
00:00From San Francisco, new blue cheer. The product that washes better because it washes whiter. So much whiter, you can actually see the difference. Presents, the lineup.
00:16At the Broadway show, The Music Man, the head wardrobe mistress is Bessie McMahon. She's mighty particular about the way her costumes look, especially the white things.
00:32So we asked Mrs. McMahon to witness a test which we trust will prove new blue cheer washes so white you can see the difference. Using two petticoats from the show, we wash one in a leading product, the other in new blue cheer with its improved blue magic whitener.
00:48Now, Mrs. McMahon, here are the two pieces which you brought us. They've each been freshly laundered and I'd like you to look them over very carefully and tell me which one looks better.
00:56This one.
00:58This one right here. Why does it look better, Mrs. McMahon?
01:00Well, it's so much whiter than the other one.
01:02It's so much whiter. Let me show you something. This is the petticoat which was washed in new blue cheer and I thank you very much.
01:11Ladies, when the white things in your wash are that white, you just know your whole wash is perfect. So, try new blue cheer and see the difference in whiteness yourself.