TANISHQ CELEBRATES 3,00,342 AMDAVADI FAMILIES: A LEGACY OF TRUST AND CRAFTSMANSHIP
TANISHQ CELEBRATES 3,00,342 AMDAVADI FAMILIES: A LEGACY OF TRUST AND CRAFTSMANSHIP
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00:00Namaste, my name is Ajoy Chawla and I am the CEO of Titan's Jewelry Division, which has
00:27a lot of brands in it, like Tanishq, Mia, Zoya.
00:31Today is the occasion where we are celebrating Tanishq's three decades of presence in Gujarat
00:40and nationally.
00:42And we have with us our very old customers who have been with us for many years.
00:53Thank you madam, thank you for being here.
00:57Today we are going to celebrate our three new collections that have been launched.
01:03But the special thing is that we are going to celebrate our customers.
01:09Our special customers will inaugurate these new collections and after that there will
01:16be a ramp show, a fashion show where our customers will present a beautiful fashion show.
01:24So this is the speciality of Tanishq in which our brand ambassadors are our customers
01:29and our celebrities are our customers.
01:32And because of them, Tanishq has received so much love in India.
01:41In Ahmedabad, we have served more than 3 lakh families in the last few years.
01:48And more than 1 lakh brides have worn Tanishq jewelry on their special occasions.
01:56So we are proud that we have been able to serve Tanishq for the ladies of Ahmedabad and Gujarat.
02:07And today we are going to celebrate this with a special show for our customers.
02:14Three new collections are going to be launched.
02:17One of them is a diamond related collection called Enchanted Trails.
02:22In that, many beautiful designs and inspirations have been taken from nature.
02:27From the beautiful designs of Kolkata and Basbangwal.
02:31But mostly it is a celebration of nature.
02:35And along with that, we are also launching a rare jewelry in stones.
02:40These precious stones are from rare places in the world.
02:46They are from Brazil.
02:48They are special collections.
02:50We are also launching that in diamonds.
02:52We are also showcasing another collection called Tales of Tradition.
02:57In that, we are showcasing the work of different Indian artists in one piece.
03:05In that, we are showcasing the work of different Indian artists in one piece.
03:13It is made for special occasions.
03:16And these are rare pieces.
03:19There are not many pieces.
03:21But there are many pieces.
03:22The third collection that we are going to launch is a wedding collection.
03:26It is a sub-brand of Rewa.
03:29So these three collections are related to gold.
03:33And as the rate of gold increases, the interest and interest of the customer increases.
03:40Suddenly, when the gold price rises, the customers wait for a correction.
03:48But when they see that the gold rate is going to stay there, it will come back.
03:54We have seen that in the last 5 years, the interest in gold has increased a lot.
04:01The relationship between Indian women and Gujarati women is unique.
04:07But apart from that, they also feel that this is an expense that cannot be called an investment.
04:15If we buy it today, it will increase in value in the future.
04:19There are many women who buy it and say that they will wear it today.
04:24Tomorrow, they will give the value of this gold for their daughter.
04:28In Gujarat, the ratio is 30% diamond and 70% gold.
04:36In Ahmedabad, the ratio is 34-35% diamond and 60-65% gold.