Netflix CEO Ted Sarandos believes that AI has not affected job opportunities in animation and will provide new tools for creators. Amidst growing discussions on AI's impact on the entertainment industry, sparked by the introduction of OpenAI's generative text-to-video model, Sora, Sarandos addressed the potential of AI during a July 18th earnings call. He emphasized that AI will enhance storytelling by providing powerful creator tools and that historically, technology and entertainment have collaboratively driven industry growth. Sarandos also argued that animation costs haven't significantly decreased, but job opportunities have risen. Co-CEO Greg Peters added that AI could further improve Netflix's recommendation and discovery systems, making it easier for users to find the perfect content.
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00:00Netflix CEO Ted Sarandos believes that AI has not affected job opportunities in
00:05animation and will provide new tools for creators. Amid growing discussions on AI's
00:11impact on the entertainment industry, largely sparked by the rapid enhancement
00:16of OpenAI, Sora and ChatGPT, Sarandos addressed AI during a July 18th
00:21earnings call. When asked about the possibility of incorporating generative
00:25AI into Netflix's content, CEO Ted Sarandos responded,
00:29I think that AI is going to generate a great set of creator tools,
00:33a great way for creators to tell better stories.
00:36And one thing that's sure, if you look back over 100 years of entertainment,
00:40you can see how great technology and great entertainment work hand-in-hand
00:44to build great big business. Sarandos also argued that despite the progression
00:49of generative AI, animation has not gotten much cheaper and that there are now more
00:53jobs in the field. Netflix co-CEO Greg Peters also chimed in on the AI conversation, sharing,
01:00We think generative AI has tremendous potential to improve our recommendations
01:04and discovery systems even further. We want to make it even easier for people
01:09to find an amazing story that's just perfect for them in that moment.