Primary Targets of Advertisers! || Acharya Prashant

Transcript

00:00A product that makes no sense, a totally nonsensical thing, a harmful thing, you cannot sell it

00:05to somebody who is 40 or 50, it will be difficult.

00:08But the same thing can be sold to a 5 or 15 year old relatively easily.

00:12So these people are being attacked, the young ones.

00:16So much is being produced, somebody needs to consume it.

00:19And these are the kids who are being targeted to consume it.

00:22Why will the kids consume all those things if they are not being brainwashed into believing

00:27that consumption is the way of life.

00:29Now the kid is consuming this, consuming that, he is being told, unless you compete

00:34with your batchmates, your peers, your schoolmates, colleagues, you are not there yet.

00:39New and newer standards of coolness are being advertised every day.

00:44And if there is one thing that serves as an antidote to consumerism, it's wisdom.

00:49So it has become very important that the production economy, which can thrive only on consumerism,

00:55tries to suppress wisdom as much as possible.