Which Rumble license is Best?
Choosing the best Rumble license depends on your goals for content distribution and monetization. Rumble offers several licensing options:
1. **Exclusive Video Management:**
- **Description:** Rumble gets exclusive rights to your video and can distribute it across various platforms, including third-party websites and media outlets.
- **Pros:** Higher potential for revenue as Rumble can license your content to multiple partners. Good for videos that have viral potential.
- **Cons:** You lose some control over where your content is published, and you cannot post the video elsewhere yourself.
2. **Non-Exclusive Video Management:**
- **Description:** Rumble can distribute your video, but you retain the rights to also distribute it on other platforms.
- **Pros:** You maintain control and can monetize the video on other platforms like YouTube, Vimeo, and your own website.
- **Cons:** Potentially lower revenue compared to the exclusive option because the exclusivity might command a higher price from licensors.
3. **YouTube Management:**
- **Description:** Rumble manages the video only on YouTube, optimizing it for maximum revenue generation on that platform.
- **Pros:** Focused on YouTube's vast audience, potentially higher earnings from YouTube ads.
- **Cons:** Limits your ability to monetize the video outside of YouTube through Rumble's network.
4. **Personal Use License:**
- **Description:** The video is primarily for personal use and not intended for wide distribution or monetization through Rumble.
- **Pros:** Suitable for those who want to share content with a small audience without monetization concerns.
- **Cons:** Does not offer monetization or wide distribution options.
**Which License is Best?**
- **For Maximum Revenue:** If you want to maximize your revenue and don't mind giving up some control, the **Exclusive Video Management** license is the best option. Rumble can leverage its network to get your video in front of a larger audience, increasing your potential earnings.
- **For Control and Flexibility:** If you prefer to maintain control over your content and distribute it on multiple platforms, the **Non-Exclusive Video Management** license is a better fit. This way, you can monetize on Rumble and other platforms like YouTube, Facebook, etc.
- **For YouTube Focus:** If your primary audience is on YouTube and you want Rumble to help optimize your content for that platform, the **YouTube Management** license is ideal.
- **For Personal Sharing:** If your content is meant for personal sharing with family and friends, the **Personal Use License** is sufficient.
Ultimately, the best license depends on your content strategy, audience, and revenue goals.
1. **Exclusive Video Management:**
- **Description:** Rumble gets exclusive rights to your video and can distribute it across various platforms, including third-party websites and media outlets.
- **Pros:** Higher potential for revenue as Rumble can license your content to multiple partners. Good for videos that have viral potential.
- **Cons:** You lose some control over where your content is published, and you cannot post the video elsewhere yourself.
2. **Non-Exclusive Video Management:**
- **Description:** Rumble can distribute your video, but you retain the rights to also distribute it on other platforms.
- **Pros:** You maintain control and can monetize the video on other platforms like YouTube, Vimeo, and your own website.
- **Cons:** Potentially lower revenue compared to the exclusive option because the exclusivity might command a higher price from licensors.
3. **YouTube Management:**
- **Description:** Rumble manages the video only on YouTube, optimizing it for maximum revenue generation on that platform.
- **Pros:** Focused on YouTube's vast audience, potentially higher earnings from YouTube ads.
- **Cons:** Limits your ability to monetize the video outside of YouTube through Rumble's network.
4. **Personal Use License:**
- **Description:** The video is primarily for personal use and not intended for wide distribution or monetization through Rumble.
- **Pros:** Suitable for those who want to share content with a small audience without monetization concerns.
- **Cons:** Does not offer monetization or wide distribution options.
**Which License is Best?**
- **For Maximum Revenue:** If you want to maximize your revenue and don't mind giving up some control, the **Exclusive Video Management** license is the best option. Rumble can leverage its network to get your video in front of a larger audience, increasing your potential earnings.
- **For Control and Flexibility:** If you prefer to maintain control over your content and distribute it on multiple platforms, the **Non-Exclusive Video Management** license is a better fit. This way, you can monetize on Rumble and other platforms like YouTube, Facebook, etc.
- **For YouTube Focus:** If your primary audience is on YouTube and you want Rumble to help optimize your content for that platform, the **YouTube Management** license is ideal.
- **For Personal Sharing:** If your content is meant for personal sharing with family and friends, the **Personal Use License** is sufficient.
Ultimately, the best license depends on your content strategy, audience, and revenue goals.
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TechTranscript
00:00Hey, Moondog here.
00:09Recently I posted some videos explaining how to easily transfer, sync your content from
00:14YouTube to Rumble, which is a great brand new platform and isn't beholden to the Google
00:20monolith.
00:21Anyway, I got a couple questions from that asking me about rights ownership.
00:26Who owns those videos that you bring over from YouTube?
00:31And I created a video on that.
00:33If you haven't seen those videos, please watch them.
00:35I'll include a link right here because it helps explain this particular video, gives
00:39you some context.
00:41Okay, so first a quick legal disclaimer.
00:44I'm not a lawyer.
00:45I'm not a legal expert.
00:46I'm not a legal scholar.
00:47Ladies and gentlemen of the jury, I'm just a caveman.
00:52Nor do I claim to be one.
00:54I'm just a content creator like you.
00:55Well, I'm assuming like you because you're watching this video.
00:59But I make no claims as to the legal accuracy of this.
01:03I'm just, you know, my skin in the game is that I'm a content creator and I'm just reading
01:09the stuff that Rumble posts and I'm reading the user agreement.
01:13So that's my interpretation of it.
01:14Take it for what you will.
01:16Now let's talk about those four options here.
01:18And this is the biggest question I've gotten from my other videos is which of these four
01:23options should you pick?
01:24Well, I always pick option three and that's it.
01:26So if you want to leave it at that, more power to you.
01:29But let's talk a little bit about the other options because it'll explain why I pick option
01:34three.
01:35The first two options both say video management and I think that is what leads to a lot of
01:39confusion for folks because they're both say the same thing.
01:43Well, it's underneath them.
01:44One is exclusive and one is excluding YouTube.
01:47Well, what does that mean?
01:50When you pick video management, you are agreeing to have Rumble be your video management company.
01:55And that's kind of like being an agent for a movie star or a musical artist.
02:03They hire agents to handle all of their business negotiations and deals like, you know, if
02:07they get a product placement or an endorsement contract, that agent handles that.
02:14And they work with lawyers or are lawyers and they hammer out a deal and the artist
02:20gets paid, the agent takes a cut, yada, yada, yada.
02:26That's the standard business model of that.
02:29Well, you're agreeing to have Rumble be your agent so to speak.
02:34And in some respect, it's actually a little more like if you've ever used a stock video
02:38house, if you've ever used stock footage, you can go to like Getty or Adobe or Pond5.
02:44There's a bunch of them online.
02:46And if you need footage for your video that somebody shot, let's say stuff that you can't
02:51shoot yourself or don't want to like ducks on a pond or a racing car or a guy jumping
02:59out of an airplane.
03:02If you need that footage and you want something that's professional or unusual, well, you
03:09pay a monthly fee to Getty or Adobe and you get the rights to use all of the videos or
03:16at least a set number of videos in their library.
03:20And Rumble would basically function like that for anybody who is interested in any of the
03:26videos on Rumble.
03:28You'll see there that you can license that video.
03:31Now, who'd be interested in that?
03:33Well, a lot of third parties like ad agencies like the ones I used to work for or independent
03:39filmmakers or, for example, news outlets who are looking for footage of somebody lighting
03:49their pool on fire or something like that that they posted up on YouTube.
03:55So they would go to Rumble and if they found that video on Rumble and say, hey, I need
04:00that for my news segment or I need that for my commercial, they would go to Rumble and
04:05pay Rumble a fee to use that video and Rumble would pay you your cut of that fee.
04:11Which is, you know, that's perfectly legitimate business.
04:14Now, the thing is, if you went the YouTube route, the way it works on YouTube, if somebody
04:19is interested in the video that you posted on YouTube, well, YouTube doesn't have the
04:24right to negotiate that for you unless you've pre-approved that or made some sort of side
04:28deal with YouTube.
04:30Those third parties would have to contact you and hopefully you've got your information
04:35there so that they can contact you and you would have to negotiate an appropriate fee
04:40or a license for them to use your video.
04:44Which sounds great on paper, at least on first blush, but then you have to think about it.
04:48Do you know what a contract looks like?
04:51Do you know if you're getting taken for a ride on your contract or how to ask for the
04:57appropriate fee?
04:58There's things like, where are these commercials going to run?
05:01Which region of the country?
05:02How many people are going to be watching this?
05:06Does it include cable?
05:07There's lots of other details that really, unless you're experienced with working out
05:13these contracts, good luck.
05:16When I worked for big ad agencies, we had a whole big legal department to handle that.
05:20I didn't handle any of that stuff.
05:23I was aware of it, but my job was just creating the content, not working out the contract.
05:29You would probably have to hire a good lawyer and hopefully they have experience in creative
05:35negotiations or creative content contracts, but you would have to hire your own lawyer
05:41or legal team to do that, which is what you'd have to do.
05:45By choosing options one and two, video management, all that headache, all that would be handled
05:51by Rumble.
05:53So yeah, that's the tradeoff.
05:55Now, the reason why it's confusing, there's two options.
05:59One is exclusive and one is excluding YouTube.
06:03The thing is, if you choose exclusive, you're saying that the only entity that's legally
06:11allowed to represent you and negotiate any use of your contact is Rumble.
06:17And here's where it gets a little dicey.
06:21If you've brought your content from YouTube and using the sync function and you chose
06:29the first option, that means that only Rumble can negotiate who is showing your content.
06:36And that also means YouTube would have to negotiate that content that was originally
06:42on YouTube can no longer be shown on YouTube until they negotiate something with Rumble.
06:48And that's where it could potentially affect your content on YouTube.
06:54I don't know yet if anybody's had to have their content pulled by YouTube because they
06:59chose option one.
07:00I don't know.
07:01If you know, please leave me a comment.
07:02Let me know if you found any links to any sort of cases like that.
07:06But that's why there's an option two.
07:07That means that Rumble will negotiate with anybody else except for YouTube, that any
07:12agreement you've had previously with YouTube still applies with YouTube.
07:16That's why there's two video management options.
07:18And also, that's two good reasons why I don't pick one and two.
07:22But there is a third big reason why I don't pick options one and two.
07:26If you look in the user agreement closely, it says there quite clearly that by choosing
07:33Rumble as your video management company, you have agreed to let them be your exclusive
07:38video management company for 50 years.
07:40Yeah, five zero years.
07:43That's a long time.
07:45But here's an important caveat, an important distinction.
07:49If you choose options one or two, that isn't a blanket agreement.
07:51That doesn't apply to all of your content that you create.
07:55It only applies to that specific video.
07:57And every time you upload a video or even sync a video, you're asked, which licensing
08:02agreement do you want for that?
08:04Now you can also set up defaults, but it only applies to that specific video.
08:08But should you choose options one or two, that means that Rumble has the rights to that
08:14video for up to 50 years.
08:16And that's something that you can't change your mind on later, at least not after the
08:20first 90 days.
08:21You can delete the video, but actually Rumble gets to keep that video, their copy of it,
08:27for up to 50 years.
08:28So just something to be aware of.
08:30I just think that's way too long for me to want to agree to that.
08:35So that's the reason why I don't pick options one or two.
08:37I only pick option three, which is essentially the same option, the same agreement you have
08:42with YouTube.
08:44Rumble gets the legal right to show your content on their platform.
08:49And if anybody wants to use that for a commercial purpose or any purpose, actually, they have
08:55to contact you, the contact creator, to get the license or rights, the copyrights to use
09:03your content.
09:04So that's back on you.
09:05So it works for YouTube for me.
09:08So I picked that for Rumble, and that's the reason I choose option three.
09:12Now there is a fourth option that is personal use only, and that means that you can let
09:18Rumble show your content, but they will not show ads on it.
09:22It is non-monetized.
09:23So any money, there won't be any money that you'll be getting for putting your videos
09:29on there.
09:30But it's perfectly fine because you'll put it on Rumble just so that your grandma in
09:33Lithuania can watch it.
09:35That's great too.
09:36So if you pick the fourth option, that's perfectly fine too, you just won't get any potential
09:40advertising money.
09:42Maybe you're not even worried about that.
09:45Most of my videos are monetized, and I'm not getting zilcho on them just because there
09:48aren't that many people watching.
09:51That's just the reality of it.
09:52Anyway, hopefully this was informative, and if you have any further questions, don't hesitate
09:57to leave me a comment.
09:59And if you found this video to be helpful for you, please hit the like and subscribe
10:03buttons.
10:04That's really good because not only does it help me grow this channel, but it helps you
10:07because you're taking control of the algorithm, the AI.
10:11You're telling it that this is the kind of content that you actually like, and that you
10:15would actually like to see more of from myself or other content creators.
10:19So it helps you out too.
10:21And by all means, hit that bell button because you'll be notified of when I post my next
10:26video.
10:27Anyway, thanks again for watching.
10:29You be safe.
10:30Moondog out.
10:31Hey, if you enjoyed this video, please share it on forums, Facebook, Reddit, TikTok, Instagram,
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10:44And if you want to see all of my videos, check out MoondogIndustries.com.