Southwest Airlines is floundering because passengers will pay to not "fight for a seat," JetBlue founder says
JetBlue founder David Neeleman says that customers are currently hankering for a luxury flight experience.
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00:00We thought if we could just get you there for twice as fast for half the
00:06price and do it with a different product mix than the traditional ULCCs. We call
00:12ourselves an NLCC, a nice low-cost carrier, and have options. You know what's
00:17different today, Jessica, about the industry is about 25% of the people want
00:21an upgraded experience. You know one of the reasons the Southwest is kind of
00:25struggling today is that kind of this scramble for seats and it was cool back
00:30in the 70s and 80s and even the 90s, but today when Delta is so much better, when
00:35United is so much better, people don't want to fight for a seat. They want to
00:39pay a little extra to have extra legroom. They want to be able to pay a
00:43little extra for a first-class seat, a lot extra for a first-class seat.