Running brand launches spray-on marathon shoe in bid for Paris spotlight
Running brand On made its latest move in the supershoe race on the eve of the Paris Olympics on July 25, 2024, unveiling a marathon shoe produced by a robotic arm spraying material onto a mold to create a sock-like upper, with no laces, in three minutes. On, a Swiss brand founded in 2010 and listed in New York in 2021, has been trying to muscle its way into the high-tech running shoe contest traditionally fought by market leaders Nike and Adidas. The "LightSpray" production method used in Zurich, with fewer parts required per pair, challenges the usual footwear manufacturing model which relies on shipping finished shoes from factories in Southeast Asia to shoppers in the US and Europe.
REUTERS VIDEO
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Running brand On made its latest move in the supershoe race on the eve of the Paris Olympics on July 25, 2024, unveiling a marathon shoe produced by a robotic arm spraying material onto a mold to create a sock-like upper, with no laces, in three minutes. On, a Swiss brand founded in 2010 and listed in New York in 2021, has been trying to muscle its way into the high-tech running shoe contest traditionally fought by market leaders Nike and Adidas. The "LightSpray" production method used in Zurich, with fewer parts required per pair, challenges the usual footwear manufacturing model which relies on shipping finished shoes from factories in Southeast Asia to shoppers in the US and Europe.
REUTERS VIDEO
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Visit our website at https://www.manilatimes.net
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DailyMotion - https://tmt.ph/dailymotion
Subscribe to our Digital Edition - https://tmt.ph/digital
Check out our Podcasts:
Spotify - https://tmt.ph/spotify
Apple Podcasts - https://tmt.ph/applepodcasts
Amazon Music - https://tmt.ph/amazonmusic
Deezer: https://tmt.ph/deezer
Tune In: https://tmt.ph/tunein
#TheManilaTimes
#tmtnews
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#paris2024
#parisolympicgames
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SportsTranscript
00:00When it sprays, it starts with raw polymer pellets.
00:29Those pellets get transformed into a filament and then this filament is blown onto the shoe
00:37last in a helical shape, what we call a helix.
01:00By combining the process of spraying and robot programming we are able to control every point
01:09on the shoe, which means we can create a reinforced heel and a very high breathable area.
01:17Elasticity, support and breathability are the key indicators.
01:42It's a frictionless system, basically, that will hopefully result in performance benefits.
01:51The second aspect is that it's very light, it's only about 30 grams, so the total product
01:59is 170 in a man's eight and a half.
02:12For more information, go to www.microsoft.com.