Ghevar is Prepared Only In Monsoon Season: मॉनसून के समय में जो मिठाई सबसे ज्यादा खाई जाती है उनमें से एक घेवर है. लेकिन आपने ये ज़रूर नोटिस किया होगा कि मॉनसून के समय ही घेवर बाज़ारों में मिलता है, बाकि समय नहीं. ऐसा क्यो होता है? आइए जानते हैं...
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00:30If we talk about sweets in the monsoon season, then the most popular thing is Ghewar.
00:34Right now, I am at Prachin Chandi Chowk, where there is a very old shop.
00:38Let's ask the shop owner how much Ghewar is in demand in the monsoon season,
00:44how do people demand it, when does the demand increase, and how many varieties of Ghewar do you have?
00:49Sir, I would like to start with your name.
00:51My name is Gaurang Tiwari, and our shop has been here for many years, since 1986.
00:58It has been here since my grandfather and my father started it.
01:02If we talk about Ghewar, the demand for it starts from the first rain of the season.
01:11So, since the last 10-15 days, the demand for Ghewar has been increasing.
01:15And as the festival of Rakhi and Teej progresses, the demand for Ghewar will only increase.
01:21And this is the best time to have Ghewar with the monsoon season.
01:28Why is it so special that Ghewar is made only in the monsoon season?
01:32Are there any qualities that are maintained only in the monsoon season?
01:36Ma'am, as I told you, Ghewar is very popular with Teej.
01:48It's not just about the season.
01:53But it has become a combination of monsoon and Ghewar.
01:58It's not that you don't eat it all year round.
02:00Everyone eats it all year round.
02:02Ghewar is such a thing that if we develop it in different flavors,
02:06like chocolate or even blueberry,
02:12and keep it as a gifting option in small sizes all year round,
02:14then that also works.
02:17But this time, Ghewar is sold the most.
02:20For example, Gujiya is sold the most during Holi.
02:22Gujiya is made all year round.
02:24But Ghewar is sold the most during Holi.
02:28What are the types of Ghewar available in your shop?
02:34Ma'am, the main types of Ghewar that we have are
02:41Kesariya Ghewar, Malai Ghewar, and Babbar Ghewar.
02:48Babbar Ghewar is 5 kg, 6 kg, and 7 kg in size.
02:54Babbar Ghewar is also available for regular consumption.
02:57Babbar Ghewar is also available for regular consumption.
02:59For example, if someone wants to eat 100 grams of Babbar Ghewar,
03:01Babbar Ghewar is also available for 200 grams of Babbar Ghewar.
03:03Babbar Ghewar is also available for 200 grams of Babbar Ghewar.
03:05Babbar Ghewar is also available for 200 grams of Babbar Ghewar.
03:08Generally, Malai Ghewar, Kesariya Ghewar, and Plain Ghewar are sold the most.
03:18Evergreen Ghewar is the most popular.
03:20What is the price of Malai Ghewar?
03:22Ma'am, Malai Ghewar is sold for 800 rupees per kg.
03:24What is the price of Plain Ghewar?
03:27Malai Ghewar is also sold for 800 rupees per kg.
03:31What is the price of Malai Ghewar?
03:35Ma'am, as I told you, we can give 100 grams, 200 grams, or 250 grams of Malai Ghewar.
03:40As per your requirement.
03:42But if someone wants to gift it,
03:44they generally pack one, two, three, or four pieces in this box.
03:49Because it becomes a whole gift.
03:52It is not a broken piece.
03:53Anyone likes to give a whole piece.
03:55But for personal consumption, this is a big Ghewar.
03:57You can take 100 grams or 200 grams of this big Ghewar.
04:01Ghewar has another tradition.
04:03Ghewar is sent to daughters' homes.
04:08Do people buy more Ghewar to eat?
04:11Or do people still buy Ghewar to give to their in-laws?
04:15Ma'am, if you ask about the overall consumption pattern,
04:20personal consumption has a different pattern.
04:24It keeps going up and down.
04:26But the pattern of gifting is increasing.
04:29The pattern of gifting,
04:31everyone wants it.
04:32But packing is very important in that.
04:35Even to that option, I am saying that
04:39we have 10-12 types of ribbons.
04:42Because the customer wants better packing,
04:45more options.
04:46So, packing is very important.
04:48If you talk about gifting,
04:50it is a different category.
04:51In today's date, people are ready to give 5000 rupees per kg of sweets.
04:56But the sweet consumption is the same.
04:58The main thing is the packaging.
05:02How long does it last?
05:04You said it lasts till the monsoon.
05:06Can it last till September or August?
05:08No, it lasts.
05:09It lingers till mid-September.
05:11After that, Shraddh comes.
05:14After Shraddh and Navratri, the pattern starts changing.
05:16Then the sweet market starts.
05:18Till Diwali, all the sweets,
05:20like Laddu, Kaju, Garfi,
05:22Ghewar does not last that long.
05:24I would say it will last till mid-September.
05:27It will last till 10-15 days after monsoon.