• 3 months ago
▐ 全民来讲讲▐ 赛城一家名为Malakat Mall 穆斯林友好商场将在731关门大吉!这不能让“土著”的概念背锅?其实这样的商业定位,在国内依旧市场潜能大?

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Transcript
00:00Even if I'm Malay, I will go to a bigger mall
00:03Because there are a lot of things there
00:05Maybe they don't have a sale code
00:07Because there aren't many visitors
00:08I feel like I'm going to come here
00:10Yes, because today is my payday
00:14You can see the retail stalls everywhere
00:15But there are not many products left that can be purchased
00:18This supermarket is also doing a big purchase
00:20It can be seen that the shelves are almost empty
00:23No more replenishment
00:24The seller just hopes that the rest of the goods can be sold without losing money
00:27That's good
00:28After walking around, there are not many people here
00:31Yes, I am in Malacca Mall, which is about to close
00:34This is a mall that has been open since 2020 in CyberJaya
00:37The main Muslim friendly mall is about to face a crisis of bankruptcy
00:41Is it a problem of poor management?
00:42Or is there a problem with the marketing strategy that the commercial model does not work and focuses on specific human rights?
00:46In this issue of All For One
00:47Let's hear from the businessmen here
00:49And what do the people who dare to purchase discounted goods say?
00:55I want to close, what do you think?
00:57It's sad
00:58Because I've been working here for two years
01:00Before the bankruptcy, there were a lot of people who didn't come
01:02I don't know why
01:03At the beginning, there were a lot of people
01:05And then we went bankrupt
01:07After the bankruptcy, we dropped it
01:08But we actually survived in the 4-year bankruptcy
01:11The lack of customers is not because of the mall
01:13But because there is no economy in our country
01:15When the mall was affected
01:17It closed physically, but still online
01:23I got a lot of feedback
01:24Which is people want to come to Malacca Mall
01:26But people can't find where the parking is
01:31And then when they want to enter
01:32People say they can't find the way in
01:34So maybe this place is actually a bit hidden
01:36In Malacca, there are fewer sales now
01:39Because people have gone to I.O.I
01:40It's like that
01:42This is the competition
01:44The chance is not too big
01:46So maybe that makes the customers less come
01:49What is the chance?
01:50I mean, the attraction is less
01:53It's not so famous compared to other malls
01:56You all don't know that this founder has another business
01:58It's okay, it's okay
01:58So you all google the founder's name
02:00And then you can find out what business he has
02:02And then you can find out what business he has
02:03That's all I can say
02:04That's all I can say
02:10For example, in front of here we have a place to pray
02:13Mostly here are all local muslim goods
02:17Goods that he doesn't support
02:19Especially scientific issues like Israel
02:22Like I went in just now
02:23There are a lot of things from Turkey
02:25And we know that those are muslim goods
02:28So we buy it
02:29The goods are mostly halal
02:32We don't have to be afraid
02:33We don't have to look at it
02:34We don't have to look at the ingredients
02:36He has calculated the ingredients
02:38Make it easier for Muslims
02:39There are a lot of events
02:40Events that are more to muslimah
02:44Religions
02:45He always puts the verses of the Qur'an
02:48Then we have a place to study
02:50Obviously, it's muslim
02:52Malacca Mall
02:53Actually, it's just like a muslim friendly
02:55But Malacca Mall is very welcoming
02:57From all walks of life
02:59It doesn't matter where you are from
03:05I can say
03:06The opportunity is very big
03:08Especially now we have an issue
03:11Israel
03:12Which is we have a lot of things
03:13So actually the opportunity is very big
03:16Yes, there is a market
03:17Of course
03:17But we seek for halal
03:19If there is an offer, we must have it
03:21What do you think that they need to improve?
03:26For me, maybe marketing and brand
03:29Both
03:29We have to work on the table
03:31And then we have to keep one idea
03:33To promote this mall
03:35Local products can
03:36We just have to improve a little
03:38To bring out the product again
03:40So let people know
03:41And then at the same time
03:43Bring out the product
03:45Malacca Mall is about to go down in history
03:47For various reasons, everyone has their own opinion
03:50But this mall is mainly a muslim-friendly mall
03:52In many interviewees' eyes
03:54They all think
03:55In Malacca, where muslims occupy the majority
03:57It has a lot of market potential
03:59At least in so many malls
04:01They have achieved differentiation
04:03Let muslim compatriots
04:04Can buy comfortably
04:05Eat with peace of mind
04:06What do you think?
04:07Welcome to Li Zhi, Zhong Ken and friendly message
04:10Don't forget to share the video

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