Cindy Crawford shows her modern take on the classic '90s supermodel look–even when she only has 10 minutes to put it on! From prepping her skin with her Meaningful Beauty products to how she achieves the iconic '90s contour, watch Cindy as she takes you through her "timeless" makeup routine.
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00:00Hi Allure, I'm Cindy Crawford and this is my 10-minute makeup routine.
00:07I'm going to try to give you a modern take on that classic 90s supermodel look. I always start
00:12with skin prep. I mean keeping your skin hydrated and youthful looking is the best foundation for
00:19any makeup. So of course I start with my own line, Meaningful Beauty. This I'm obsessed with,
00:25our Youth Activating Melon Serum. I use this morning and night under my moisturizer during
00:30the day and under my night cream. Step two, during the day I always want to protect my skin,
00:35not only from the sun but also from other environmental stressors. So I love our Day
00:42Cream which has SPF. So this is one of my absolute go-to products. I already have my base on so I
00:48guess our next step I'm going to do is eyebrow. Eyebrows were so big in the 90s, I mean it was
00:53definitely about a fuller brow. I've been a fan of Anastasia eyebrow pencil since like early 90s
01:00or whenever she started. This is a little trick I do to my eyebrow pencil, probably look cross-eyed.
01:04I like to bend this because I find it easier to brush my brows. I have this color that's,
01:11I don't know, it's not too dark. I like it because it just helps me fill in. It's more about the
01:17shape than the fullness and just so that it doesn't look solid or dense. Then I'm going to
01:21go to the eye. It's not so much about the color you use, it's about creating this crease so that
01:26your eyes look more deep set and big. So this is the way I achieve it these days. I love this Charlotte
01:32Tilbury palette. But first I'm gonna use this kind of just to define that whole lid area.
01:42Don't want too much pigment on there. Okay like this would be my normal day if I was just running
01:49around. Gives a little definition, kind of goes with anything. I could wear a t-shirt. Now for the
01:55crease I'm going to use this a deeper shade but you see it's like a cooler neutral and I'm going
01:59to use that. And for me, and I've noticed especially as I've gotten older, I try to keep my eye open
02:06when I do this because I want to get it in the right place. If you close your eye you don't
02:09really know where your crease is as much. But if you keep your eye open, see the crease is already
02:13there and what I'm just doing is enhancing that. I'm going to have to blend that out obviously.
02:19But I'm just kind of getting it in the right place and I'm going to do it on this side too
02:24with the eye open. I don't go all the way into the corner. I'm going to kind of start there
02:30and just kind of get it in that crease and that's what's going to give me that deeper set. Now I
02:37might use my bigger brush now to start blending it out. Now I know that the current trend would
02:45be to maybe use a lighter color like this right in here. It's just a preference thing. I personally
02:51don't like that on me but I am aware of what's going on today so I do know that a lot of younger
02:56people would be putting a lighter shade in there. You could stop here, add mascara. If you want to
03:01amp it up a little more you can do liner. So that's what I'm going to do. So now I'm going to
03:05take a pencil liner and this one's by Giorgio Armani and it's like a chocolate brown and I'm
03:12going to just start building up my lash line a little bit like that. One of the things about
03:21modeling when you're very young is you start thinking that you need two hours of hair and
03:26makeup before you even just look presentable and so I think as a young woman when I was modeling
03:31like that definitely got into my head. I guess my life got busier. I got married, had kids. I had
03:36less time to do that for myself. I mean not even that I ever did it for myself and that's why I
03:40think I got into skincare and started Meaningful Beauty is that I knew that my job was to show up
03:45with good looking skin and then when you feel confident in your skin and your skin looks good
03:49you actually don't feel like you need to hide it behind makeup and makeup becomes an accessory as
03:54opposed to something that you have to do. This pencil, one of the things I like about it because
03:59I travel a lot, is it has a blender at the end. You know probably makeup artists would
04:05not use that. I like to go slowly and build it slowly. Definitely need to get it close to the
04:12lash line. I hate that. I hate when there's any gap between the lash line and the liner.
04:23I'm going to go back to my little handy Charlotte Tilbury palette and I'm going to take this brush
04:29and just barely get any product on here and I can
04:35very lightly just go under
04:41the lash line just to give it a little more
04:46drama on the eye.
04:53Okay I mean I think that's enough. Then if you want to even go one more step drama we're going
04:58to go back to our eye pencil and this is something that I didn't understand that you really do see it
05:04it's a tiny thing but doing the waterline on the top. I keep my eye open and I'm getting it
05:11but to get a little bit more definition on the lash line. If you really wanted to go one step
05:16more dramatic, which I'm not going to do now, you could line the whole eye and I do love that eye by
05:20the way but it's daytime. I love a dark like kohl line inside the eyes for nighttime. I just think
05:26it's like timeless and it's like sexy cool. Okay now I'm going to have to do mascara. This is called
05:33Panorama by L'Oreal Mascara. The reason I choose mascara is always about the brush if it's an easy
05:38brush for me to work with. I make sure there's plenty of product on there and then I get it off
05:42with a tissue. I probably waste a lot of mascara this way and I really try to start at the root
05:48and lift. Yeah so I like the brush and okay voila. I actually don't often do my lower
06:00eyelashes. I do it shoots. I don't for real life because it sometimes drops and then I gotta clean
06:06it up and I just don't like that. Okay now the eyes are done and we gotta get a little bit of
06:10that 90s blush going. People tease the 90s girls because we love blush but we do so what can I say
06:16we love we love blush. So I like this Charlotte Tilbury blush it's called pillow talk cheek to
06:22chic and um for today for this look I'm going to avoid the center because that that would make it
06:27a little too modern. I'm going to go the outside and this is the way I learned to blush you know
06:33smile and if nothing else you get a smile in for the day and I like oh my god a little too much
06:40okay and then and if you want to do more of a lift you can get it up here. I kind of like it
06:46right on the apples my foundation brush just to smooth it out. So another thing that was super
06:53big in the 90s as you guys all know is contour and you know back in the 90s I actually needed
06:58contour because I had like my little round baby face. I would take like a little bit of a bronzer
07:02or something and you know if you want to really go 90s you know we would kind of get it in there
07:09and I would do my jawline there jawline. I kind of always learned to do it up there too so I kind of
07:19like that. Also it catches the light in nice ways when you go outside just kind of blend that all
07:27over. There's your contour. It's been so fun over the last couple years actually seeing how
07:35the nostalgia for the 90s because we got to live through it and it was really fun and
07:39I have so many great memories and then recently we did a documentary with me, Christy, Linda and Naomi
07:45for Apple called The Supermodels. We spent a lot of time revisiting some of those great memories and
07:50you know looking at footage from fashion shows and photo shoots and just realizing what an
07:55incredible time it was so I'm a fan of the 90s too so I'm a 90s girl what can I say. So to finish
08:02this look off I'm gonna do the lips. I remember back in the day it was the MAC Spice Pencil.
08:10Everyone had it. Everyone did it. That's not what I'm using today. My friend Terry has a line called
08:16Very Terry and I really like this color Amaretto if I'm gonna do like a 90s thing.
08:21Again I'm doing an abbreviated and I don't really overdraw my lips that much now but
08:26you know I did then. I might have to go to the side. Now I have a little bit of unevenness so
08:32this is where a lip pencil is really good because you can correct unevenness. So I'm gonna overdraw
08:37this side a tiny. I don't do colors that are very different for my skin so you don't have to be
08:43perfect at it because I tend to eat off my lipstick and I don't ever want to be like at
08:47ever want to be like at lunch like this where I only have it on the outside
08:50is that I'll just take this color and
08:55fill in. And also I really like this lip pencil because it stays.
09:03This is a big night out for me. If I'm putting lip liner on oh
09:07this is probably a red carpet. Okay so once I got my lip liner on shape that's
09:16nice. Again I don't overdraw but you can. Even my daughter sometimes she overdraws and you know
09:21I've been through that phase I guess. I don't do it so much anymore. But I do think like a neutral
09:25lip is very 90s especially with like a more dramatic eye. So I really like these. This is by
09:31Tarte. It's called Maracuja Juicy Lip. I don't know. I like the name too Juicy Lip. I want a
09:35juicy lip. I just do that over and again adding that moisture back in. A dry lip can look really
09:43cool especially for a photo shoot or on a runway. But for real life it just doesn't feel good. Like
09:47I definitely want a little emolliency. Maybe now I have a little too much. This was an old trick.
09:57And that gets off the extra.
10:01Voila that's it. Okay so this is my modern take on a light 90s look. So to make it really 90s
10:08let's do a side part. And that's the look.
10:13Bye allure!