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00:00My dear mother and wife, do you feel bored?
00:07Are you looking for a place to get rid of boredom and disturb the existing meetings in your mind?
00:15We present to you our new invention, the shopping mall.
00:19Yes, the shopping mall.
00:21Wherever you dream of it, my dear lady.
00:24Where the shops of ready-made clothes, the craftsmen and a little blessing.
00:31The cinema halls to show movies directly after showing them in Europe for only 10 years.
00:38I would like to see this.
00:40Isn't this Ameer Karada's?
00:41And the surprise, the food court.
00:44The food court where we serve the tastiest meals and the most of them are cholesterol.
00:54And what about the kids? Do you have a place for them?
00:57Of course, we have a suitable place for the kids.
01:05It's a bad thing. I hate crying for the kids.
01:08With the shopping mall as a farewell to the small shops.
01:12Welcome to the crazy financial head and the solid class ideas.
01:27Dear viewers, peace be upon you.
01:29Welcome to a new episode of the crazy show.
01:32Our story begins in the city of Paris in 1848.
01:36When Napoleon III decided to change the shape of the city.
01:39Paris was full of narrow streets.
01:42Instead, he built wide and big streets in straight and divided lines.
01:46Which is the Boulevard of Paris, which we know today.
01:49The Boulevard allowed people and goods to plunge into the center of the country in Paris.
01:54And the new city became bigger.
01:56And its movement became more efficient.
01:58And not only the new city, but the whole world was changing because of the industrial revolution.
02:03Let me tell you that before the industrial revolution, people owned very few things.
02:06Actually, there weren't many things to own.
02:08Suddenly, because of the industrial revolution, there was abundance of things in the world.
02:11There were many products.
02:12So you, as a French citizen, you walk in the streets of new Paris.
02:16And you look at the many products that were produced.
02:18And you say, of course, I want to buy this.
02:20This is very nice. I want it.
02:21I want this too.
02:23And this, and this, and this, and this.
02:24The whole city was ready to buy.
02:26Maybe this felling was there for the fear of the French.
02:29That they felt belonging to the aristocratic price and they were rich.
02:32And they were able to buy many things before that.
02:35But the important thing is that among those dreamers Parisians,
02:38there was a passionate businessman.
02:39Who saw the subject with a somewhat different approach.
02:42The businessman, Aristide Boussico.
02:44Boussico was seeing a middle class being surrounded by him.
02:46A slightly richer class due to the industrial revolution.
02:48There was an abundance of people whose ambitions and dreams were big.
02:51Their dreams were big, and not only that, they were also able to buy and consume a lot of products.
02:58Welcome to the middle class!
02:59Any business man can open a shop, of course.
03:02I deal with the middle class, and indeed.
03:04In 1852, he was a partner in a French shop called Le Beaumarchais.
03:08This shop, dear, was a modest shop.
03:1012 people worked there, and its area was about 300 meters.
03:13It sold dandelions, emeralds, and sunflowers.
03:17But, dear Boussico, he had a genius plan.
03:19His plan was to seduce a group of people that no one was interested in at the time.
03:24The ladies.
03:25France.
03:26In the 19th century, there was a common belief that since men are usually bigger than women,
03:31this means that men's brains are bigger than women's brains.
03:34Which means that women's brains are literally small.
03:36Of course, dear, we discovered that this was not true, and that in fact, women and men have small brains.
03:41This belief, in the 19th century, saw men as the smartest, most rational, and most powerful gender.
03:47And women are less intelligent, more rational, and weaker.
03:50And there was a belief that if there was too much mental stimulation,
03:55this would lead to a low birth rate.
04:00Therefore, these creatures, called women,
04:02had to be protected and kept at home.
04:04Too much mental stimulation is dangerous for the brain.
04:06Of course, this is what was happening.
04:08Most of the seduced women did not come out of their homes much.
04:10The second type of women who went out and came to the French society
04:15was to seduce women, dear.
04:18Not to seduce Abu Ahmed.
04:19No, dear, you are completely wrong.
04:21Anyway, the French society at the time,
04:23was dividing women into two categories.
04:25So, Uncle Boussico wanted to make a place for the women.
04:28Not just to drive them there.
04:29This place had to entertain them on their boring days.
04:32Make them want to go there all the time.
04:35And find there everything they wanted.
04:37And everything they didn't know they wanted.
04:39So they kept buying.
04:40And indeed, Boussico started implementing the plan.
04:43Instead of the small shop of Le Bon Marché,
04:45in 1869,
04:47Boussico started building a new place
04:49on the northern bank of the Sina river.
04:51A much bigger place than the old shop.
04:53With the same name.
04:54Le Bon Marché.
04:55And at the time, he used the latest engineering and architectural techniques.
04:58And the designer of the place was Louis Auguste Bouloui.
05:01And the famous designer was Gustave Eiffel.
05:04Did you recognize him, dear?
05:05Yes, Abu Ahmed, isn't this the designer of the tower of Pisa?
05:07Pisa who, dear?
05:08This is the designer of the Caliphate Tower.
05:10Excuse me, dear.
05:11This, dear, is the designer of the Eiffel Tower.
05:13And it was named after him 30 years later.
05:15The first step to make the new place attractive
05:17is to make it look as attractive as possible.
05:19That's why Eiffel used a metal structure to build it.
05:22Why?
05:23Because this can make you build a huge and tall building.
05:25Eiffel also used a piece of glass.
05:27And he put a glass face on this metal structure.
05:30It becomes the light that enters from everywhere in this tall building.
05:33The writer Emile Zola describes the magic of the new building and says
05:36that it is a huge metal work that embodies the spirit of the century.
05:40In the year 1887, dear,
05:42Pusiko opens a building for the new Pomeranian.
05:45This building was the opening of a new world.
05:48The world of the moon.
05:49It's a place, dear, that creates in you the real needs of women.
05:53It's a magical place.
05:54Especially for women.
05:56It has colors and an amazing look that you can't escape from.
05:58Or you can avoid seeing it.
06:00And it has a very spacious interior.
06:01It allows the largest number of applicants to spread in it.
06:04And the ceiling of this room was high.
06:06And it was covered with a glass dome.
06:08It was beautiful and magnificent.
06:09Not only the shape of the place was different and new.
06:11All the details of Pusiko's building were new.
06:13Including the politics of marketing.
06:15The things that we consider to be different today
06:18were a new innovation at the time.
06:20For example, the price tags.
06:22The price tags that you put on your clothes.
06:24You see them like this.
06:25Oh, this is very nice. This is also cheap.
06:26Come on, buy it.
06:27Oh, my God, Abu Ahmed.
06:28What do they do?
06:29In the old days, dear, the system was separation.
06:31This is the system in all other stores.
06:32Before that, you used to go to the store and choose the things you wanted
06:35without knowing what their price was.
06:36And when you go to calculate, you discover.
06:38And you and your negotiation skills.
06:40Dear, the point is that mothers began to gain strength from separation.
06:44This price tag, dear, is to protect the merchant from the separation of mothers.
06:47At ease.
06:48I mean, if you want to buy pants,
06:50600 pounds for 20 pounds.
06:52And you ask me, where did you get this number from?
06:53Tell me, the man next to you is selling it like this.
06:55I swear to God, there is no one next to me.
06:56I don't sell to anyone.
06:57Of course, you need 40 pounds.
06:58No.
06:59In my opinion, dear, about this issue of separation.
07:01Another thing.
07:02Pusiko's invention was not there before.
07:04In the past, dear, customers used to see the product they wanted to buy from a distance.
07:09And now they can hold the product in their hands and try it.
07:13Yes.
07:14I can wear a shirt.
07:15Before I buy it.
07:16Wow.
07:17Yes, dear.
07:18Because as soon as someone likes you, you stay in his hands and try it yourself.
07:22And you feel like it's yours.
07:24I swear to God, you are something.
07:25Your desire to buy this thing increases.
07:27And this is what Pusiko did.
07:29Also, he was working on the fact that the display of goods to customers
07:32must be chic and colorful.
07:34Attractive.
07:35To create an atmosphere.
07:36To catch the eye.
07:37And to satisfy the customer's desire in the street.
07:39And his inventions are not here.
07:40One of Pusiko's new policies is the policy of exchange or return.
07:44Imagine.
07:45He tells you to see the thing.
07:47And take it and wear it in the store.
07:49And buy it and go home with it.
07:51And try it.
07:52And if you don't like it.
07:54You return it and take money.
07:56So when you hear this.
07:57The possibility that you buy something increases.
07:59So if you are not sure if you like it or not.
08:01You buy it.
08:02And return it later.
08:04And you will probably get bored.
08:06So what does this mean?
08:07And this is on the man's side.
08:08That he wants to use the feeling of satisfaction.
08:10That you only have the ability to return this thing later.
08:14And take advantage of it.
08:15To increase the possibility that you buy it.
08:17And he knows that the possibility that you return something is very low.
08:20So he is a liar.
08:21Is the subject stopping here?
08:22Not yet.
08:23It's still big.
08:24My dear savings.
08:25The chain.
08:26The store where Pusiko was making ads about big savings.
08:28So it has a psychological effect on most customers.
08:30Especially those who didn't have their budgets.
08:32To bear the prices of products.
08:33And those who had their budgets.
08:34They were already willing to buy more.
08:36As long as there is a sale.
08:37Even if they don't need it.
08:39Bravo Pusiko.
08:40Don't come to me.
08:41Pusika.
08:42Pusiko's profits were amazing.
08:44It reached more than 70 million francs annually.
08:47And all of them were talking about Le Bon Marché.
08:49And a lot of women came to shop there.
08:51In a limited way.
08:52So what was the man doing?
08:54The man was taking his wife to the store.
08:56And with all love.
08:57Because Pusiko was making an account of them too.
08:59How much space did they have in the store?
09:01Give them tea and newspapers.
09:03At night.
09:04That's it.
09:05All ambitions.
09:06Go ahead.
09:07This idea, my dear.
09:08I don't need to tell you.
09:09It was a genius idea.
09:10You leave the man sitting.
09:11He doesn't do anything.
09:12So he relaxes.
09:13And his wife doesn't rush him to leave.
09:14So the women still have time.
09:15To shop for a longer period of time.
09:16Especially if the woman goes with her friends.
09:18She and her friends.
09:19They leave their husbands.
09:20They read the newspapers and drink tea.
09:21And they keep going.
09:22Pusiko.
09:23With a genius.
09:24With a financial mind.
09:25He was able to create a complete system.
09:26So women could sit in this place for as long as possible.
09:28And make it easier.
09:29And provide.
09:30And create.
09:31Their desire for poetry.
09:32And achieve success.
09:33Not only in France.
09:34But all over the world.
09:35This successful formula.
09:36For the modern store.
09:37Of Pusiko.
09:38Attracted the attention of businessmen.
09:39Second.
09:40Majd Al Futim.
09:41Abu Ahmed.
09:42That's after that.
09:43My dear.
09:44Businessmen realized.
09:45That the reputation of women.
09:46Is the most important thing.
09:47In the world of photography.
09:48And their business.
09:49Must be designed.
09:50To meet the needs.
09:51And attract the attention of women.
09:52Maybe.
09:53The clearest example.
09:54Of that.
09:55Was in the form of an ad.
09:56That was made by.
09:57Le Printemps.
09:58In 1911.
09:59These stores.
10:00Called Saab.
10:01Published an ad.
10:02That had.
10:03A giant woman.
10:04And under it.
10:05A number of men.
10:06Smaller in size.
10:07Trying to sell her.
10:08Cups.
10:09And mattresses.
10:10And shoes.
10:11As if the ad said.
10:12This woman is a queen.
10:13If you dream of her.
10:14Or want her.
10:15You'll find her under her feet.
10:16This way.
10:17My dear.
10:18The market.
10:19Will be filled with competitors.
10:20And uncle Pusiko.
10:21Will not be alone.
10:22The truth.
10:23Is that the competitors.
10:24Were not only in France.
10:25On the other side of the world.
10:26The same policies.
10:27Pusiko's.
10:28Revolutionary.
10:29Such as.
10:30The experiment.
10:31With a dagger.
10:32And a dagger.
10:33You won't find it.
10:34Anywhere.
10:35Do you want.
10:36To shave.
10:37Your hair.
10:38It's there.
10:39Do you want.
10:40To shave.
10:41Your beard.
10:42It's there too.
10:43Do you want.
10:44To eat.
10:45Like the aristocrats.
10:46In a big cafe.
10:47A beautiful.
10:48And big cafe.
10:49With its walls.
10:50Decorated.
10:51With classic walls.
10:52It's there too.
10:53All six of them.
10:54And us.
10:55It's there.
10:56It's there.
10:57It's there.
10:58It's there.
10:59It's there.
11:00It's there.
11:01It's there.
11:02It's there.
11:03It's there.
11:04It's there.
11:05It's there.
11:06It's there.
11:07It's there.
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