Bizarre Korean reality show The Influencer lands on Netflix as 77 social media stars compete to become 'most popular'
A new Korean reality show sees the country's hottest social media stars competing for 300 million won (roughly £171,663) in a 'diabolical' programme that sees them create the perfect Instagram photo, host livestreams and dish out likes (and dislikes) to other contenders.
The Big Brother-esque format starts with 77 online creators - who wear digitised collars that show the number of followers they have - who must 'prove their influence' until there is a 'final survivor'.
The Influencer, which is now streaming on Netflix, has already sparked comparisons to dystopian fictional worlds, including Battle Royale and the Hunger Games online.
Participants range from seasoned Korean YouTubers like Risabae - who has a make-up channel with more than 2.26 million subscribers - to smaller creators on Shorts apps like TikTok, including Needmorecash, who has 487,500 followers on the platform.
Actor and singer Jang Keun-suk, 37 - who has been in showbiz since 1997 - also features, sparking comments from other influencers that it's 'unfair' to include a newbie online creator who's already famous for an established career.
A new Korean reality show sees the country's hottest social media stars competing for 300 million won (roughly £171,663) in a 'diabolical' programme that sees them create the perfect Instagram photo, host livestreams and dish out likes (and dislikes) to other contenders.
The Big Brother-esque format starts with 77 online creators - who wear digitised collars that show the number of followers they have - who must 'prove their influence' until there is a 'final survivor'.
The Influencer, which is now streaming on Netflix, has already sparked comparisons to dystopian fictional worlds, including Battle Royale and the Hunger Games online.
Participants range from seasoned Korean YouTubers like Risabae - who has a make-up channel with more than 2.26 million subscribers - to smaller creators on Shorts apps like TikTok, including Needmorecash, who has 487,500 followers on the platform.
Actor and singer Jang Keun-suk, 37 - who has been in showbiz since 1997 - also features, sparking comments from other influencers that it's 'unfair' to include a newbie online creator who's already famous for an established career.
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TVTranscript
00:00And now, here are the 77 influencers representing the 4 trillion won marketing market.
00:17YouTube.
00:18Hello, I'm Lee Da-bae with 2.25 million subscribers.
00:23Nice to meet you.
00:24Hello.
00:25Hello.
00:27My favorite person is here.
00:29Oh, it's Ji Yong-jin.
00:30Ji Yong-jin?
00:32Oh my god.
00:34Wow.
00:36Instagram.
00:38Wow, awesome.
00:39This person is hot these days.
00:45Yes, hello.
00:47It's me.
00:48I'm Jang Geun-seok.
00:49It's show time.
00:54Africa TV.
00:55It's really pretty.
00:56Wow, it's good.
00:57It's cool.
00:58It's like AI.
00:59The other income is about 3.2 billion won.
01:01TikTok.
01:02If it's 27M...
01:03It's 2.7 million won?
01:04If it's 2.75 million won...
01:06It's half of Korea.
01:08I think TikTokers have a lot of followers.
01:11They drew people's attention through various missions with the theme of presence, impact, and popularity.
01:19TikTokers and Instagram influencers were overrated.
01:24What's going on?
01:25You have to prove your influence.
01:29Who will survive until the end among the 77 influencers?
01:34A world where interest and influence are equal and power.
01:38Welcome to Social Survival The Influencer.
01:53Who will survive until the end among the 77 influencers?
01:57A world where interest and influence are equal and power.
02:00Welcome to Social Survival The Influencer.