Richard, the biking artisan baker, who wants to prevent motorcycle deaths and injuries
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00:00My name is Richard, and I used to have my own artisan bakery.
00:04I still love to bake bread.
00:05Another thing I love is the freedom of riding my motorcycle.
00:09You could save my life by looking twice for bikes.
00:12Remember, there's a life on that bike.
00:15Look twice. Save a life.