He Made $500,000 from Faceless YouTube Channels in 90 Days
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00:00This video cost me, I think, $250 to produce and it ended up producing $20,000 US.
00:06In the last year, it's close to seven figures.
00:11In Q4 alone, I did $400,000, nearly half a million dollars in AdSense revenue.
00:17The question is, how?
00:18How does Noah Morris earn up to $200,000 per month on YouTube,
00:24working just one day a week?
00:26The answer may trigger you.
00:28Faceless channels.
00:30Welcome to the world of YouTube automation.
00:33From humble beginnings as a Minecraft creator,
00:36earning no more than $100 per month of AdSense revenue,
00:40Noah now runs over 20 faceless channels and is barely out of his teens.
00:45Now, when it comes to YouTube automation and faceless channels,
00:47I will be the first to confess, I am a complete noob.
00:51And in my humble opinion, of course,
00:53faceless channels have somewhat of a controversial reputation.
00:56So I spent an hour talking to Noah about his business model.
00:59And the thing I wanted to know most was,
01:01could it be done by complete beginners like me and you?
01:04Let me spoil the answer for you now.
01:06Yes.
01:07And especially after this video, because Noah told me everything.
01:11A step-by-step approach on how to find the right niche for the right people,
01:15not to spend too much money, but earn tons from it.
01:18So let's just jump right in.
01:20Originally, I found this niche at the channel called Court Cases.
01:24The second video got 5 million views.
01:26You can also show the earnings.
01:28This video cost me, I think, $250 to produce,
01:31and it ended up producing 20,000 US.
01:35Okay, Noah, based on that information,
01:36I might just quit my job and start a faceless channel.
01:39But I'm going to need a niche, right?
01:40Which are the best paying niches?
01:42For me, it's sports, celebrity content, crime related content,
01:46and essentially everything that American people watch.
01:49And American audiences just have higher RPM.
01:51Some of these channels, especially in Q4,
01:53can get insanely high RPMs.
01:55I'm talking sometimes $14 to $15 RPMs.
01:58So are there any standard techniques that you can teach us
02:01that will help us find niches like that?
02:03It's a very consistent process.
02:04You have to get a hang of.
02:06So I would be every day going on YouTube incognito
02:09and refreshing my homepage
02:11and then pressing on the YouTube cash cow content.
02:13So YouTube would recommend me more YouTube cash cow content,
02:16and I would be able to find those new channels getting recommended.
02:19So that's one way I teach.
02:20Another way would be the keyword method,
02:22where I would input random keywords,
02:24like let's say basketball.
02:26I would post the most views this month,
02:29and I would scroll through all the channels.
02:31I would actually use vidIQ
02:32to essentially look at the subscriber count,
02:35and I would look at the amount of views
02:38a channel would essentially have.
02:40And then when I found a channel that has a bunch of views,
02:43small amounts of subscribers,
02:44that would probably be a channel that started recently.
02:47And if I find multiple channels like that,
02:49I'm talking if they're getting above 200,000 views a video,
02:53and very, very consistently as well,
02:55and there's maybe two or three of these types of channels
02:57that started recently,
02:58that's when you find a gap in the market.
03:00Wow, Noah.
03:01What you've just told me right there
03:02is what other people might charge $5,000 for in a course.
03:05This is essentially a blueprint, right, for faceless channels.
03:08So let's say I found a bunch of channels like this.
03:10What do I do next?
03:11So after you've found that niche,
03:13you want to think about, okay, is it not too saturated?
03:16You know, you have two sites
03:17you can choose from YouTube automation.
03:18Either you make really, really high quality content,
03:21and you can basically get into every niche,
03:23or you just make sure you have that first mover's advantage,
03:27and you produce less quality,
03:29but you make sure you're first to your niche.
03:30So that's step one always.
03:32And then step two would be,
03:34obviously, come up with the topics.
03:35I would suggest for your first few topics,
03:37try to emulate what the existing channels are doing.
03:40So for example, for the court cases channel, right,
03:43what I was doing is,
03:44obviously, I first looked at the courtroom,
03:46which is the channel I was emulating.
03:48But then I was thinking, okay,
03:50other than these topics from courtroom,
03:51see if there's any other older related channels.
03:54So in this case, I was researching,
03:56and I found out he was taking the topics,
03:59original topics from the A&E YouTube channel.
04:01So I started studying what videos did
04:03want to pass on the A&E YouTube channel,
04:05and which of those topics haven't been done
04:07by my competitors before.
04:09And I'll take those topics
04:10and put them on my own channels.
04:11Obviously, if you look at court cases,
04:13I even integrated the trend of Jeffrey Dahmer at the time.
04:16So you can get very creative with it,
04:18as long as your decisions on your channel
04:21are always backed by data.
04:23Normal YouTubers,
04:23they would usually create topics based on feelings.
04:27A lot of the times I see that happening,
04:29but you really want to make decisions
04:31based on data and what did want to pass.
04:34So I'm guessing at this point,
04:35we're getting really close
04:36to the actual production of videos.
04:38Is that right?
04:38So a lot of people always say,
04:40okay, go straight away to the hiring script right there.
04:42This is not the case.
04:43You can definitely just start a YouTube channel
04:45and then eventually turn it into YouTube automation channel.
04:48That's very, very doable.
04:49When someone's never done YouTube,
04:50I suggest they just start as a regular creator.
04:52The downside is very small.
04:53You get experience firsthand.
04:55I know very well how to video edit.
04:57I know very well how to script, right?
04:58But if you've never done that before,
04:59and you immediately start hiring,
05:01you're very disconnected with your team, right?
05:03So script the videos yourself,
05:04get an AI voiceover.
05:05They're getting really, really good now.
05:07And do the video editing yourself until you break even,
05:09or you're making a profit,
05:11and then start outsourcing.
05:12Okay, so this is encouraging, Noah.
05:13You're essentially saying that
05:15anyone can start out with zero budget,
05:17and it might actually be the right way to do it,
05:19to learn the craft.
05:20But what if I wanted to build out a team like you?
05:23What do I do?
05:23You want to find a team that carries the passion for you.
05:27Essentially, you don't only outsource the work,
05:29you also outsource the passion.
05:31Once you've identified your niche market,
05:32your topic,
05:33that's when you know who to hire.
05:35For script writers,
05:36I highly recommend finding someone
05:39who is passionate about the subject.
05:40I would rather hire a script writer
05:43who knows nothing about YouTube retention,
05:46and who is very, very passionate,
05:47than a script writer who is like a retention nerd,
05:50but knows nothing about, for example,
05:52crime documentaries or tennis.
05:54You need a script writer that matches the target audience
05:56before you focus on retention,
05:58because retention is something
05:59you're able to teach someone.
06:01And passion, you can teach.
06:03So when I search someone for a specific sport,
06:06I'll go into a Discord channel
06:07that has people who play that sport.
06:10And I'll ask,
06:10is there anyone interested in earning
06:12a little bit of money on site?
06:13Or I'll contact people who rather blog
06:16about a specific sport.
06:17These are really good places
06:18to get those script writers from.
06:20Do you have any specific advice
06:22on hiring voiceover artists and video editors?
06:25Voiceover actor doesn't really matter.
06:26Just try to find someone again
06:28that matches or appeals to your target audience.
06:30So if it's crime, find the male voice.
06:33If it's gossip content,
06:34try to find a high-pitched girl voice.
06:36Your video editor doesn't necessarily have
06:38to have any affiliation
06:40with the niche or content itself.
06:41Just make sure they understand
06:43retention-based editing very, very well.
06:45That they're able to tell stories very well
06:47through finding the right clips to use online.
06:50What about thumbnails?
06:51Because we know a lot of creators
06:53struggle with this,
06:54faceless channel or not.
06:55The thumbnails at the start,
06:56I usually like to design myself
06:58simply because a lot of thumbnail designers
07:01are great designers,
07:02but they're not good at understanding
07:05what makes an audience click.
07:06If you look at the Court Cases YouTube channel
07:08and you look at the thumbnails,
07:09they're not very complicated,
07:10but they got results.
07:12You first want to teach yourself,
07:13okay, what type of thumbnails do work here?
07:16Then once your channel does well,
07:18you want to start outsourcing that process.
07:20So now you teach the thumbnail designer
07:22and you give him inspiration for the thumbnail.
07:23He simply does the designing
07:24or putting the thumbnail together.
07:26And the concept, you still do.
07:27And after a while of working together,
07:29maybe a few months,
07:31that's when you say,
07:32okay, now you do the full process.
07:34Now you're in full charge of making sure
07:36these videos get views.
07:38Noah, you've already mentioned a lot of this point,
07:39but what are we missing right now?
07:41You mentioned retention hacks.
07:42Tell us more about that.
07:43What I usually teach the scriptwriter essentially
07:46is I send them all the channels of our competitors.
07:48I say, okay, have a look
07:50what people are mentioning in the comments.
07:52And also look at the relative YouTube retention.
07:55If you hover above the YouTube play bar,
07:57you see this transparent up and down mountains
08:00above the YouTube play bar.
08:01That's relative retention.
08:02Look at the relative retention
08:03and see what the points of interest are in the video.
08:05And same thing for the comments.
08:06It's like a library of understanding
08:09what people are interested in, right?
08:11The retention comes from understanding your audience mainly.
08:13It's not about like secret editing hacks, not so much.
08:16It's about understanding what moves your audience
08:19to take action or to comment, to engage,
08:22to watch more videos.
08:23Studying the target audience in that way
08:25would be my biggest retention hack.
08:26All right, I feel like I'm suddenly pumped
08:28for faceless channels.
08:29And now thanks to you,
08:30I have all of the strategies to start.
08:31So what's the best case scenario?
08:33How much can you make from YouTube automation
08:36with faceless channels?
08:37In November of last year,
08:40I think I did around $200,000
08:42in a month in YouTube AdSense revenue.
08:44And how much would you say on average
08:46it costs to start a faceless channel?
08:48Beginners, I would say it would probably take up
08:50to a month for them to get started.
08:51But for me personally,
08:52it takes about two weeks to start up a channel
08:54to get that first video rolling
08:56and maybe to get to that first thousand views.
08:59I would start seeing a return at video number 12.
09:03Let's say the average vehicles would be $100.
09:06That would cost me like $1,200 to break even.
09:10For beginners, I would say $3,000, $3,500
09:13of videos that are $100.
09:15So 35 videos, I think.
09:17What would you say is the hardest thing
09:18about YouTube automation?
09:20The hardest part would be a good thumbnail designer
09:22and a good editor.
09:24I mean, talking about lifting the lid
09:26on an entire YouTube industry,
09:28you've just got it all right there.
09:29And if you do want to learn more
09:30about faceless channels and YouTube automation,
09:32then follow Noah on Twitter.
09:33Link is in the description.
09:35Now, Noah mentioned that one of the key components
09:37of a faceless channel, or any video for that matter,
09:40is the editing of it.
09:41And it turns out there are four editing secrets
09:44that will help you hack retention.
09:46And this is how you do them.