Australian breaker Rachael Gunn performs at dance showcase in Paris
How Raygun could be set to make MILLIONS from her Olympic fame - as expert reveals the rivers of gold that await
Dr Rachael Gunn, aka Raygun, bombed at the Olympics
Her unusual breaking performance has gone viral
Australian Olympic breakdancer Raygun is poised to earn millions from her newfound fame, a marketing expert says.
Rachael Gunn, 36, was catapulted into international stardom after she failed to score a point when breaking made its debut as an Olympic sport in Paris on Friday.
The controversial performance featured kangaroo hopping, slithering like a snake and even using the iconic Aussie 'sprinkler' move.
The dance has sparked heated debate as critics question how she qualified to perform.
However others including Prime Minister Anthony Albanese and Australia's Olympic chief Anna Meares, have rushed to her defence and say that Raygun epitomises the Aussie spirit of 'having a go'.
Despite her polarising status, the Macquarie University lecturer, who holds a PhD in her sport, is undeniably the centre of attention, a factor that is likely to lead to lucrative endorsement deals.
Marketing and public relations expert Max Markson said although she remains a contentious figure on her home soil, some of the world's biggest international companies will be eager to capitalise on her high profile.
'She has an enormous brand,' he told Daily Mail Australia.
Dr Rachael Gunn, aka Raygun, bombed at the Olympics
Her unusual breaking performance has gone viral
Australian Olympic breakdancer Raygun is poised to earn millions from her newfound fame, a marketing expert says.
Rachael Gunn, 36, was catapulted into international stardom after she failed to score a point when breaking made its debut as an Olympic sport in Paris on Friday.
The controversial performance featured kangaroo hopping, slithering like a snake and even using the iconic Aussie 'sprinkler' move.
The dance has sparked heated debate as critics question how she qualified to perform.
However others including Prime Minister Anthony Albanese and Australia's Olympic chief Anna Meares, have rushed to her defence and say that Raygun epitomises the Aussie spirit of 'having a go'.
Despite her polarising status, the Macquarie University lecturer, who holds a PhD in her sport, is undeniably the centre of attention, a factor that is likely to lead to lucrative endorsement deals.
Marketing and public relations expert Max Markson said although she remains a contentious figure on her home soil, some of the world's biggest international companies will be eager to capitalise on her high profile.
'She has an enormous brand,' he told Daily Mail Australia.
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00:00Here we go, let's do a jet passage.
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00:37Yes, yes.
00:42One, two.
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00:54One, two.