Top Supercar Brand by Social Media Following - #CarSideChat - video Dailymotion

Executive Automotive Society

Today we look at the top three social media platforms, YouTube, Instagram, and Facebook to see who you chose as the top supercar brands, both exotic and luxury.  Find out who the big winners were and harsh losers.  Visit our social media locations and podcast for more automotive news and reviews, supercar discussion, fashion, business and motivation.  For all your high end car needs and event coverage. Shop at: https://a53421-3e.myshopify.com/ For all Links, head to Link Tree: https://linktr.ee/vipprimo TheSociety Website: https://www.executiveautomotivesociety.com YouTube: https://www.youtube.com/ExecutiveAutomotiveSociety Instagram: https://www.instagram.com/executiveautomotivesociety/ Facebook: https://www.facebook.com/executiveautomotivesociety Twitter/X: https://twitter.com/ExecAutoSociety LinkedIn: https://www.linkedin.com/company/executive-automotive-society Rumble: https://rumble.com/c/executiveautomotivesociety Daily Motion: https://www.dailymotion.com/executiveautomotivesociety  VIPPrimo YouTube: https://www.youtube.com/vipprimo Twitch: https://www.twitch.tv/vipprimo Facebook: https://www.facebook.com/vipprimo/ Instagram: https://www.instagram.com/vipprimo/ Twitter/X: https://twitter.com/vipprimo LinkedIn: https://www.linkedin.com/in/vipprimo/ Kick: https://kick.com/vipprimo TikTok: https://www.tiktok.com/@vipprimo Podcast: Spotify: https://open.spotify.com/show/1BZFhP8GxqhsNWaNpFGTDD Amazon: https://music.amazon.com/podcast/89022484-40e0-44ec-9af9-49172bd7c9ad/car-side-chat Apple: https://podcasts.apple.com/us/podcast/car-side-chat/id1588813691 Anchor: https://anchor.fm/executiveautosociety  Merch store: https://aggressivedesign.etsy.com  #thesociety #vipprimo #car #supercars #automobile #lamborghini #ferrari #porsche #socialmedia #mercedes #bmw #carsidechat #podcast

Transcript

00:00Today we're going to see who is your favorite supercar and luxury brand

00:04based on how many follows they have on social media.

00:13I am your host primo and I am here to talk to you about supercars and luxury cars.

00:18I know it's an addiction. It is what I do. It is how I just do way too much research

00:25on things that probably really don't matter. But this is what I do and have a lot of fun doing

00:29it. So I hope you enjoy it. So what I did was I went to three, the big three, I call them Facebook,

00:36Instagram, and YouTube. I know everybody's saying, well, why don't you go to TikTok? Well,

00:40if your age group of the people viewing is too young to even drive a vehicle, I didn't count it.

00:47And the thing is Facebook and Instagram and YouTube have the highest kind of ratings when

00:52it comes to websites and the biggest viewership. And they can also do the different platforms. So

00:57they can do shorts, they can do long form videos, they can do pictures, posts, articles, all that

01:02stuff. You can pretty much get any of it on Instagram and YouTube. I didn't want to spend a

01:06lot of time going to their websites and stuff like that and figuring that out that way, because a lot

01:11of that is measured on, I am in the market, you're doing research, you're going to go to their

01:16website. So I think a lot of that information is biased. When you see people that have signed up

01:21for a website, I am under the impression that they love that brand and want to see more from it and

01:28maybe down the road. But regardless, I didn't follow, even if I bought a car that I was not

01:35a big fan of, I've owned a Cadillac in the past, I didn't follow Cadillac until not long ago. So

01:41that to me tells me that people who are viewing stuff, even if they can't afford it, are usually

01:46going to be the followers. And that's the thing, how well is your brand loved? It really does come

01:52down to that. And I think social media, even though it can be manipulated a little bit with

01:56marketing, I think it really is, it shows what you've put the work into. So let's take a look

02:02at it right now and see what we got. This is going to be from lowest to highest. And the first one is

02:06going to be the lowest luxury car. And that would be Genesis. They only got 607,900 for the views

02:16or for followers on their media. And I really am confused by this. A lot of people, I think,

02:23felt that Genesis, I think it was in the Hyundai shadow, if you will. So it kind of hurt them from

02:28that respect. But you have to understand that this brand does have good, I think, good reliability now.

02:35And I really hope to see this number go up. Maybe it is what they said is it's a younger group and

02:41it needs more time to flourish. The only thing I see a problem with them is the same thing

02:46with every luxury car is the depreciation is horrendous. But as a driving car, it's one of

02:52those ones that I definitely drive until the wheels fell off, which is typical of that, I want

02:57to say that niche of market, if you will. But yeah, hopefully move up in the future. The next one is

03:03the lowest EV and that's Lucid. They only had 627,000 people that were viewing their followership.

03:10It just seemed like they really kind of didn't. They're one-sided marketing. Maybe they're

03:17newer. This one was kind of tough to read and the EVs were all other than Tesla was really down on

03:24the list. So, well, hopefully Lucid moves up a little bit more because I'd like to see them more

03:28in the Rolls Royce territory. But anyway, for the lowest supercar or super EV, if you will,

03:35we got Rimac and they were at 794,000. I mean, these guys haven't even broke the 1 million mark.

03:42Again, somebody said this was because it was kind of new. Rimac's been around for a while and also

03:48it basically runs Bugatti right now. I mean, all the design work that Bugatti puts into cars

03:55is done because Rimac is there and pretty much running the ship, if you will. I could be wrong

04:00on that if you do correct me in the comments, but I just think that they have a bigger hand in this

04:06than people think. But yeah, 794,000. Maybe they're just putting their eggs in another basket and

04:12not really pushing it, which seemed to make sense. I did want to give a shout out here to Lotus.

04:17Lotus was down here at 1,204,000 and that just kind of seemed really low for me. I really like

04:24Lotus for the supercar brand. They were kind of the non-EV ones. They were the lowest on the list

04:31and that was kind of like that. I think that brand deserved a little bit more. Then we start getting

04:38into kind of the domestic areas of luxury and then we kind of moved up from there with the Cadillac,

04:44which really kind of took off above anything else with 7,205,000. Cadillac has a lot of

04:52brand loyalty and has a long, rich heritage, if you will. I still love the newer Cadillacs.

04:59I still think some of the stuff that they put out really has a different mindset. That kind of

05:04changed. I forgot what year it was in 2006, 2007. They really started to change things around a

05:10little bit and the old Cadillacs that I was not a big fan of, like anything pre-70 I was in, but

05:16then after they kind of doing that and the CTSVs and that kind of thing, I think that really took

05:21off. I think a lot of this was really at the forefront of social media and it really picked

05:27up a lot. I think that heritage that people follow, I think they still follow it. I think

05:32there's still a lot of Cadillac fan guys out there and there's nothing wrong with that.

05:36But yeah, the Lincolns and the Buicks, they were way down for. Was it Lincoln had 2 million,

05:41Buick had a million too. They're not even in the runnings here. But as we move up here,

05:46we started getting through like 19th was Alfa Romeo, 18th was Audi. The first kind of hypercar,

05:53if you will, was Pagani. I didn't really put them at the bottom. Rimac kind of took that

05:58kind of hypercar thing and made it the lowest. But Pagani's being in 17th is still pretty good,

06:04$6,764,000. So with Koenigsegg being up next with $8,704,000, they're just above Cadillac.

06:12But the next place was 14th position was the top when it came to what I call the Japanese or tuner

06:19style vehicles with Lexus with $9,859,000. Great following, no shocker there. It's one of those

06:27cars that's just well-loved around the block. It's a luxury car you buy and drive until the

06:34wheels fall off. So it doesn't even shock me that that's in there. The top EV was Tesla,

06:40which was actually in 13th position. They finally got into the double digits on the

06:45millions with $12,546,000. That is actually a big move for them. They had never had very much

06:54traction before and they really picked it up. And funny enough on Facebook, they only have

06:59276,000 views. It seems like most of their views are coming from Instagram and YouTube.

07:05So yeah, that's a big deal. Was it 96 million here or is it nine? Yeah. So close to 9 million

07:13in 20. Let's see, 1, 2, 3, 4, 5, 6, so 2,670,000 and then 9 million for Instagram. So the other

07:21one was YouTube. Yeah, all those numbers have really gone up since we've last looked at them.

07:27It's hard to believe, but then we start getting into McLaren was 12th place, Bentley 11th,

07:33Rolls-Royce 10th, Aston 9th. So for the premium, I was kind of shocked here. The premium luxury,

07:39I want to say kind of the Uber luxury brands were Jaguar with $33,357,000. Maserati was next

07:48with $20,000,000. So they really did crush it. And these are two numbers that kind of confused

07:54me here because Jaguar, I've been hearing that they didn't do as well normally, but they have

08:02a ton of followers. Then Maserati, who Stellantis is saying they're going to offload because it's

08:06not a marketable, not marketable, but a profitable brand. And then they had me followed up with

08:13Rolls-Royce and Bentley right after with $15,000,000 and then $14,000,000 a piece.

08:19Just something's wrong with that. Bentley has been doing their stuff

08:23predominantly talking about sustainability, which never works out in their favor. Rolls-Royce has

08:29been kind of pushing the Spectre. I think more that those brands could do is more with experiencing

08:35their vehicles. Aston Martin, again, a company that should be doing a lot better. They do very

08:42well with their SUVs. But then Maserati, like I said, people are talking about actually Maserati

08:48and here it is second from the top. So here's Jaguar at the top of the list here. And I don't

08:54know, I hope it's doing better. I just, I haven't done it now at this. I feel like I have to do some

08:58more research, but you guys love Jaguar apparently and you love Maserati. So there it is. But next up

09:06is, and now remember some people said Porsche, you know, Porsche was next in the fifth position

09:12with 44, excuse me, 44 million followers on it. But I just see Porsche as a supercar brand just

09:21because it rides off the 911. I didn't really see it as, some people said luxury. I didn't see that.

09:26Everybody calls the big three, if you will, Lambo, Ferrari, McLaren, McLaren, which came in 12th.

09:32But that's the thing is, is I don't really see, I saw more of a Lambo, Ferrari, Porsche, which is

09:38the lineup that we got with Porsche with 44 million, Ferrari with 47 million and Lamborghini

09:44with 51,860,000. So Lamborghini put in the top spot for supercars. That doesn't shock me at all.

09:51Lamborghini support for advertising has been incredible. Ferrari really kind of features

09:57its racing heritage and it does a little bit with its clothing stuff. But these two brands,

10:02especially while Porsche tries to hit everybody and kind of look at their older stuff,

10:08Lamborghini, Ferrari basically has the two kinds of advertising, the people who are their buyers

10:12and the people who should be buying their stuff. So if you're a fan that likes to buy shirts and

10:17things of that nature, they, or video games, they are, you know, involved, at least Lamborghini is

10:23on that front. And that really puts Lamborghini ahead because it continues to say yes to everything

10:29that pretty much comes across its table. While Ferrari kind of does that, but it doesn't focus

10:34so much on its cars as it does with its racing division. Now I need to add a caveat that I'm

10:41seeing that change a lot. So Ferrari may, I mean, they may be coming for them. Maybe it's 47 million

10:47is knocking on the door because it's a lot higher than the Porsche one. Maybe that's the, I think

10:53that would be a good move on their part. So in second place for full luxury was BMW. So 59 million

11:00811,000. But number one place, which I don't think many people are going to be shocked was Mercedes

11:05Benz with 63 million, 730,000. Mercedes Benz, just it's Mercedes, AMG, all the stuff that they have

11:16for advertising, all the stuff they do with hyper car. There's literally nothing that they don't

11:21follow. So that puts the German guys well ahead of the Italians. Very interesting to say that I

11:28thought the Italians would have more of a run at them. But I think they did okay. Not bad. We're

11:32still up in the 63 million area. Now, one thing I think we should add here, obviously who had the

11:39best platform of two thirds of the platform guys out there using Instagram. I think this is a place

11:44where you can really grow. It looks as though a lot of them put emphasis into brands like YouTube

11:50and they kind of flash in the pan thing. They don't dedicate a lot of time to it. BMW only had

11:57what was it 311,000 followers on YouTube while YouTube for Mercedes was like 19 million.

12:07That's going to be a huge push. The other thing is experiencing cars.

12:13One thing that we see a lot with these brands is we just see constantly cars, cars, cars.

12:19And if you ever watch any kind of show out there, you'll know people want people, people, people.

12:24So I really think that brands like Mercedes could do, and I do see them changing it, featuring some

12:30of your drivers and race divisions, getting in your cars and taking spins in them and giving us

12:34input and constantly doing that. Don't just kind of hit something and then leave it. Don't make it

12:40a metal object. I know that really works for guys, but it doesn't really work for the general public.

12:45I think people want to see people and I think that's hurt them overall, but that's not,

12:5163 million is not bad, but I really think that these numbers could be a lot higher

12:58if these brands put more emphasis into it. And to me, these numbers were not very shocking.

13:05I do see a lot of this stuff the way it is, like Instagram being the leading of the pack,

13:10Facebook coming in second, YouTube coming in some places a dismal third.

13:18I do think it's places where we could see where here's your viewers, here's where they are.

13:23Let's do a little bit more content oriented stuff. And I could see these numbers up,

13:28but you really start to see why people love a product and what they love it for. Ferrari,

13:34Porsche, I think especially Mercedes racing divisions are huge for these guys. They love

13:40racing and a lot of these people don't do the racing stuff anymore. And it really did. I think

13:47it made a difference. I think that's why Rolls and Bentley are so far down the line is because

13:52I think Bentley probably has its numbers where it's right next to McLaren. So here's where you

13:57guys can put a lot. McLaren, I think puts too much emphasis on just their racing and not enough in

14:02other places. So here's your opportunity to tell like Maybach in the day used to show you what it

14:07was like to go into a dealership and actually buy a car to sit down with like Ferrari, Atelier or

14:14Lamborghini ad personam and sit down and this is what it's like to build a car. People don't even

14:18realize you've been able to do that with Porsche for a while now. Here's the opportunity to show

14:23people the differences in these cars and some of the price point differences and why they are the

14:28way they are. Things like European delivery never really pushed. Some guys are saying what is that?

14:35It's in another video. We'll show it to you later. But yeah, all this stuff that I think that we saw

14:40here really does show some of this brand knowledge that a lot of people don't have. And I don't think

14:48these places realize that some people identify with their cars and that's huge. So I hope to

14:56see some of this stuff move up and if we don't then it is what it is and it was great to check

15:01it out and see where everybody stands. So where did you think? Put it in the comments. Where did

15:06your brand land when it all came about? Love to see it. If not make sure you like and subscribe.

15:12If you liked everything here hit the like button. Share this out. See what everybody else thinks. We'd

15:16love to see what everybody feels is their favorite brand and why. And if you thought this was a

15:23shocking list at all either. Until then we'll see you next time and we're going to get some

15:27other product and other discussion. But you know that'll be for another video. We'll talk to you

15:32then.

Top Supercar Brand by Social Media Following - #CarSideChat

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