Kaia Gerber during cover photo shoot. Go behind-the-scenes of the shoot to see how the '80s teen drama-inspired creative concept came to life.
Director: Stephanie Romero
Cinematography: Amusement Productions
Video Editor: Collin Hughart
Sound Mixer: Jason Flaster
VP, Creative: Alexa Wiley
VP, Social: MacKenzie Green
Executive Director, Entertainment: Jessica Baker
Stylist / Editorial Director: Lauren Eggersten
Director: Stephanie Romero
Cinematography: Amusement Productions
Video Editor: Collin Hughart
Sound Mixer: Jason Flaster
VP, Creative: Alexa Wiley
VP, Social: MacKenzie Green
Executive Director, Entertainment: Jessica Baker
Stylist / Editorial Director: Lauren Eggersten
Category
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LifestyleTranscript
00:00Hi, I'm Alexa Wiley, VP of Creative for Who Would Wear, and today we're shooting
00:11Kaia Gerber for our fall issue.
00:14So when we think about high school, you can think of a lot of different films and inspiration
00:19that come to mind.
00:20This one kind of started with The Heathers, and of course, building on that 90s inspiration,
00:26but also keeping fashion to the forefront.
00:29So for the theme, we really kind of wanted to think about back to school, but also tying
00:35that into how excited we are for a fresh start for fall.
00:38We definitely want this whole shoot to tell a story.
00:40So we have some looks that are a little bit of a nod to a marching band vibe.
00:45This will be executed through a Proenza dress with a marching band hat as a prop and some
00:50cute little Mary Jane shoes.
00:52We also have this sort of bad teacher, maybe a principal moment with this really strong
00:58Prada look with this really beautiful textured leather skirt and blazer set, which is just
01:04a look that everyone was talking about from the fall collection.
01:07We also have a really fun schoolgirl moment with some really fun colored tights.
01:12It also has a cute little knit grittany panty underneath that we're hoping we might get
01:16a little peek of.
01:17We have a nod to a prom moment that we're really excited about.
01:22We have a sort of deconstructed Celine tuxedo with a big bow tie.
01:27We're going to have her in a corsage.
01:29Another sort of prom moment that we're going to have is this Anne de Mulemy stir look.
01:34It's a faux fur shawl with this long, beautiful silky cotton skirt.
01:38Looks incredible on Kaya.
01:40We have another look that we're really excited about, which is a Valentino fall look.
01:45It's a beautiful blue button up and this really stunning micro mini short that's covered in
01:503D rosettes.
01:52We really want to style her a little bit undone, almost like it's a uniform kind of, so the
01:56shirt will be a little frazzled with the tie kind of loose.
02:01So that will be almost like she's maybe just changed out of her P.E. look, kind of stepping
02:05back into her uniform.
02:07I'm just excited to be shooting Kaya.
02:09She represents everything that we're looking for for this season and we're excited to bring
02:14it to life.