Formation of Foundation || Acharya Prashant (2024)

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Video Information: 02.04.2024, IM, Greater Noida

Context:
The Formation of Prashant Advait Foundation
The early years of Acharya Prashant
The Beginning of an Entrepreneur

Music Credits: Milind Date
~~~

Category

📚
Learning
Transcript
00:00Tell me how the foundation was formed and what led to it.
00:19I didn't know what to do.
00:25Once my MBA was done, the only thing that I had to do was settle my education loan because
00:34that was an obligation.
00:37You have to do that.
00:40To settle that loan, I knew I had to do a corporate job, the kind that you get from
00:48an IM campus.
00:51And I stepped into it.
00:53I settled my loan as fast as possible.
01:01Along with that, because I had my weekends free, so I was already doing what I could
01:09in the area I relatively had clarity on.
01:15So I picked up books that I especially liked and had read over the past 10-15 years and
01:29figured out how they could be used to deliver leadership concepts, the real meaning of leadership.
01:40So I devised a course and proposed it to a few management institutes and I would teach
01:50on the weekends.
01:54I was seeing that the shape of the world can change only if the human being is changed
02:06from within.
02:07This much I was clearly beginning to see.
02:12So I knew about management campuses.
02:14I had the IIM Ahmedabad brand.
02:18I knew what students want.
02:21I knew what fits in there.
02:25So I could plan a course and take it to the campus and get it floated and my weekends
02:32would be actually more occupied than the weekdays.
02:37I was doing that and gaining exposure, seeing how the human being responds when taken to
02:50his own insides.
02:53When it comes to management education, it's about the markets, it's about the banks, it's
03:02about the supply chain, it's about recruitment and all of those things concern external objects.
03:15There's nothing in that which takes you within.
03:20So it was a new thing on those campuses.
03:28I was seeing, I was teaching and in the process learning and then when my loan was done, I
03:38said I'm done.
03:42So even the three years I was in the corporate sector, I switched thrice.
03:53So one year was my cutoff because I knew I won't be here for long.
04:01So I wanted to see as much as possible before I take off.
04:05Not that anything had been set in stone or decided for final.
04:11But there was that hazy instinct which told me I don't belong here, I'm a misfit.
04:17I have to go.
04:19I couldn't immediately leave because the financial thing was there.
04:24So around the 12-month mark, 10-month mark rather, I would get fidgety and switch.
04:36And having made three switches, I said goodbye and Advait Life Education was founded.
04:46Now I had the experience of the courses behind me, the courses that I had taught on weekends.
04:54So I expanded the scope of those courses.
04:58In fact, diluted them a little so that they could be taken to junior students.
05:06I was teaching post graduates.
05:09Now I took them to B.Tech students.
05:15They were younger in age, especially the first year IITs and the ones in second year.
05:24So an entire syllabus was drawn.
05:30The course was called Holistic Individual Development Program and I took it to as many
05:38engineering campuses as possible.
05:45And the range of campuses was quite fascinating.
05:50One hand I was teaching students from IIT and went to TIS, went to Symbiosis.
06:01There was IMT in Ghaziabad.
06:07On the other hand, there were students from a more average background, remote cities,
06:23interiors of UP, MP.
06:28So the entire spectrum was there.
06:34And HIDP as a course also was a work in progress.
06:40Every semester new activities would be drawn and that was something that I did very individually,
06:50very personally.
06:51It was a solo thing.
06:53All activities were made by me.
06:58And I had a team that would go and deliver the activities there, essentially teach the
07:10concepts using the activity, life concepts.
07:15One question here.
07:16I mean, how did the team formation happen at that stage?
07:19I would hire.
07:21I would hire.
07:22So you knew this is something that you want to take to places?
07:24Yes.
07:25But at the same time, it remained experimental for many long years because we didn't have
07:31a precedent and we didn't belong to any industry.
07:40And it was quite a task, first of all, teaching those activities to my own teachers.
07:48Because I started out in 2008, Advaitha Life Education was founded in 2006-2005 to be precise,
08:07by the end of 2005.
08:10And 2008 was when the activities that I was making, the syllabus that was there to be
08:18taught to the students, the life education syllabus, 2008 was when it took a decisively
08:26spiritual turn.
08:30So I said I'm going all out now.
08:34So I was about to turn 30 then and I said it's time.
08:39Not that I was looking at my age, but coincidence.
08:45So 2006 was when this thing was founded.
08:512008 was when it really showed up its colors.
08:56You're taking me down some place I don't usually go these days.
09:02It's taking me some effort to recall, but it's wonderful.
09:07Yes, so 2006 we started and at that time the activities were more basic in nature.
09:15You remember I said I diluted the content that I was teaching to the MBA campuses?
09:21In 2008, there were two activities that I made and they were like my coming out declaration.
09:36One was called Kabir in Campus, the other was So Said the Sages.
09:43Anybody here who remembers either of those activities?
09:46Kabir in Campus is very famous in our circles.
09:49So Said the Sages from the Upanishad.
09:53Wonderful.
09:54So think and think of the response from my team of teachers.
10:05When I brought those Upanishadic verses to them and said they have to be delivered to
10:09B.Tech students.
10:16It was quite a task, but it was fascinating and that point onwards every single activity
10:24that I made was deeply spiritual and that meant inviting a lot of problems deliberately
10:39because an MBA student or a B.Tech student or MC or any of these professional courses.
10:48In India, professional courses basically means B.Tech, MBA, MC and these things.
10:52We were not going to medical campuses, that's all.
10:56Otherwise all kinds of courses we are covering, architecture that too.
11:04So the student does not come to do his B.Tech so that he turns spiritual.
11:14Now when this content is delivered in the classroom, then there is resistance.
11:21Yes, if one receives it with patience for a while, let's say two months, then there
11:32is appreciation of the light it is bringing and the change it is causing.
11:39But initially there is resistance.
11:40So there would be resistance from my own team because they found teaching the general stuff
11:48much easier.
11:52This required a change in dimension.
11:56Of course.
11:58There would be resistance from my own team.
12:01There would be resistance from the students, from the parents of the students, from the
12:09college management and from the faculty members in the college because this was so alien to
12:23the entire ecosystem that it became unacceptable.
12:31At the same time, there was the rigor and professionalism and sincerity that I was bringing
12:37to those campuses.
12:40So they couldn't dismiss me offhand.
12:46So they would remain grumpy, uneasy but couldn't call it off, at least not immediately.
13:03But the entire process would remain challenging at all points.
13:09Students would say, is this going to give us a better career?
13:16Teachers would ask, is this going to lead to a betterment in their academic results?
13:22They were looking for that instant result.
13:25They were looking for what everybody looks for.
13:29Better marks in exams, better placements or something that could be quoted as a CV point.
13:41So to the prospective employer you could say, I have done this particular course.
13:46Now they didn't know how to present it, what to make of it, where to use it, though if
13:52they would remain in the process within a semester, the effect, the benefits were perceptible.
14:02But you know how an 18 year old or a 21 year old is.
14:06To expect patience lasting three months is too much.
14:13So again I said, it's my baby and I am taking the challenges upon myself.
14:21I cannot just send out my people to deliver the content if they cannot properly do it.
14:29Now I couldn't be present at several locations in the same movement.
14:35So the teaching team continued doing what they were doing.
14:39At the peak we were dealing with some 50 campuses all at once where the course had
14:48been floated and the peak enrollment in any given semester was more than 15,000.
14:58That was around 2010-11.
15:01That was when my effort reached its zenith.
15:06And the teaching team was 80-100 members and they were traveling all the time and going
15:13to the places as visiting members and delivering the content.
15:19And it was not yielding what it should.
15:26It was an unmovable, immovable object that had probably historically not been very frequently
15:36challenged that I had decided to take on and every 15 minutes my phone would ring about
15:55something that was amiss somewhere.
16:00One particular class at some place, some city, some state, the call is coming from Punjab.
16:10One particular college in Ludhiana, the students have decided to boycott.
16:15So even as you are thinking what to make of that, somebody calls you up and says one faculty
16:23member has finally given up and she's saying it's beyond me and I'm not even going to come
16:32to the office and resign.
16:34I'm feeling quite ashamed about giving up.
16:39So can you just tell Prashant sir I won't be coming anymore.
16:45So that thing has opened up and all kinds of things.
16:53At some place the chairman or the owner himself cannot understand what is being taught, can't
17:02make head or tail of the syllabus.
17:05So he has asked the project manager from our side in his college for a meeting and in that
17:11meeting the fellow first expressed disillusionment and then when he was explained the whole thing
17:23and couldn't still grasp it, he became aggressive and this was routine happening on a daily basis.
17:34So I said fine, I'll get into it myself.
17:38I can't keep sitting in the office when the real delivery is happening at various places
17:45in North India.
17:49So I allotted every single day of the week, of the month, of the academic calendar, maybe
18:02you can help me with something that I'm missing.
18:04It was a long period of over a decade and I don't frequently recall it.
18:11So I might be missing some crucial points in the timeline.
18:19So I said I'll address the students personally and almost every day.
18:26There were two large gatherings every day, one in the morning slot and the other in the afternoon slot.
18:36So the gatherings would comprise of 100 to 400 students depending on the attendance and
18:44the morning slot would be 10 to 12 or 9 to 12, 2 to 3 hours, that was the duration of
18:50the interaction.
18:51The interaction was called Samvad.
18:53Then there would be an hour's break and then 2 to 5 or 2 to 4 would be my second slot and
19:00I would combine various batches into one and assemble them all in the Institute auditorium.
19:08So if 6 teachers are teaching 6 batches, that amounts to 360 students, 60 is the usual batch strength.
19:15So I would say fine, bring all 360 here together, let me address them and I would take their
19:23open-ended questions.
19:26Now that you are exposed to these wisdom activities, the HIDP, the holistic individual development
19:31program, life education, tell me what you are learning from it and what is it that you
19:37aren't satisfied with?
19:40What is it that you feel resistant against?
19:44The students would come up with their questions.
19:49Many of the students were not just dissatisfied.
19:58They would be, if I may say, militantly unhappy.
20:05I have faced Lugnaring as well because the activity can totally confound you.
20:13You are trying to take Vedanta and Upanishads to an 18-year-old, 20-year-old and all that
20:19he wants is a fat check, a high-paying job and he just cannot understand why for 2 hours
20:30he has to face this kind of ordeal.
20:34The usual session, the classroom session would last 2 hours whereas their regular engineering
20:40class would spend only 1 hour.
20:43So that too would be point of friction.
20:48So they would come up and the questions would be quite pointed, even scathing and I would
20:56answer them from a podium like this.
20:58Imagine this is a house full of youngsters and they are throwing darts.
21:13They could fire missiles if they could.
21:22And the responsibility was on me to explain things and by the end of my interaction, I
21:32needed to ensure that they understand.
21:38In some sense, they are converted now, a dissatisfied lot has now been converted into
21:45recipients of wisdom that even after I leave their campus, they would still be listening
21:53to my teachers because I would visit one particular campus once a month or something.
22:02There were just so many campuses, I quoted at peak we were handling 50 campuses.
22:09So by rotation, I couldn't visit one particular batch too frequently.
22:15So when I met them, it used to be a special event.
22:18I have come and I have to ensure that I put the house in order before I leave and those
22:26interactions were recorded.
22:30Those interactions were recorded.
22:33So on YouTube, what you find today as videos from 2011 to 2015 are all mostly my interactions
22:46in college campuses.
22:54Today if you watch those videos, it feels like a spiritual sermon.
23:01It was anything but that.
23:07It was a boxing match.
23:10It was no holds barred wrestling.
23:16Nobody could say anything, shoot anything and you couldn't say well off limits.
23:31It was war.
23:34It was war in which you had to prevail every single time.
23:38If you wanted to continue bringing wisdom to the students, you had to prevail every
23:44single time because one single event of loss of face would have meant discontinuation of
23:52the program in that campus and that discontinuation was something everybody wanted.
24:00Students, their parents, the faculty members, the management, probably my own teachers.
24:10So my entire mission was put on the line many times every single day.
24:25It's like your baby being on the ventilator for many long years.
24:30Anything could happen any day, any hour.
24:36You had to succeed all the time.
24:42Your success rate has to be 100%.
24:47So that gave my entire effort a very earthly flavor.
25:02You cannot speak to students and give them metaphysical crap.
25:14You have to have solutions for their everyday problems.
25:19If you want to convince them that wisdom literature is good for them, then prove it.
25:27So I had to actually prove it.
25:28I had to actually deliver continuously.
25:32So I said that gave my entire effort a very earthly outlook, which means I couldn't talk
25:43other worldly stuff to them and that has remained with me to this date.
25:50I cannot talk to you about the heavens and the gods, but I can talk to you about what
25:55plagues us today right here in our lives intimately.
26:00The students taught that to me.
26:06I cannot tell them I am taking you to Samadhi.
26:13But if they say that they are anxious, I must have something for their anxiety.
26:20So anxiety matters, not Samadhi.
26:26Just that it was needless to tell them that freedom from anxiety itself is Samadhi.
26:32That you need not tell them.
26:34So I learned the language that works with the worldly man.
26:44That happened between 2008 and 2015.
26:49It was war.
26:50It was an all-out war and war in which you couldn't afford to lose even a single battle
26:59on any single front and very humbly I would like to say that I don't remember any particular
27:08interaction where what I was representing had to lose.
27:17I don't remember any particular recording that we would need to decide not to publish
27:31because it involved no value or a defeat or a loss of face, nothing.
27:47Every single thing that was recorded there would be then put on a public platform for
27:58the entire world to watch.
28:02It was a very deliberate decision not to hide anything and that decision was taken to enforce
28:16that kind of discipline where even a single loss is not acceptable.
28:24So if a question comes your way and you don't know what to do with it, publish that.
28:32Publish that so that you ensure that such a thing doesn't happen again.
28:37So that your own attention remains deeper.
28:43So that your own learning, your own reading intensify, magnify and deepen.
28:54So we decided to publish everything and that is also the reason why a lot of technically
29:05very suboptimal videos are there on the foundation's channel even today.
29:12Videos from that period because we said we aren't putting anything in junk.
29:19If it has been recorded, it will be published.
29:23Initially it was published so that the particular campuses could watch it.
29:30Then within a few months we realized that since the activity being conducted is the
29:34same across campuses.
29:38So if we publish it then all our students are watching it.
29:43The student base was 10,000 plus, the alumni base was 1 lakh plus.
29:50Some of them were watching it and then within a year we realized that even the general public
29:56is watching it and we were publishing everything and having realized that people are watching
30:03it, I could see that the time is coming.
30:08I could see that the thing can no longer remain confined to particular campuses.
30:21That I have to reach out to the masses in general.
30:32Also as I have said twice, there were constraints while operating in the campus.
30:43You have to carry the limitations of the institute timetable and many other things.
30:56There were so many mediators.
31:00I was the one trying to teach, the students were being taught and in between were my own
31:07faculty members, the institution with its entire chain of command starting from the
31:15chairman, the director, the dean, the HOD, the senior faculty, the junior faculty and
31:22anybody could play any kind of negative role and try to even veto the process.
31:31I needed to remove the intermediaries and so 2015 and Prashant Adwai Foundation was founded.
31:46We said we aren't dealing with campuses anymore, here I am and I'll be floating my programs
31:58on my own platform.
32:00Come to me.
32:03So being with institutions afforded you their infrastructure.
32:10You could use their auditoriums.
32:13So many things were, now we are on our own but we somehow managed.
32:23No captive audience was guaranteed anymore.
32:27You couldn't say, this is a batch of 60 students and they'll have to listen to me.
32:31Now people were enrolling out of their own free will and it was like again starting from scratch.
32:45A new beginning and quite an interesting beginning.
32:57The initial members of the foundation, a lot of them were students of the HIDP.
33:04So those who had done the HIDP in their campuses, after graduating they joined the foundation.
33:14In fact, the entire lot came from there, 2015 those who joined us, 2015-16 those who joined
33:22us with a couple of exceptions, all of them from the campuses where we taught.
33:31So there was a certain intimacy and a lot of things were already clear to them.
33:38So we could do things that are difficult to do in a usual kind of professional organization.
33:48For example, my young team didn't find it odd to distribute books on roads.
33:59So more than half of our activity comprised of putting up stalls of books, books that
34:14were products of the interactions we had in the discussions on HIDP.
34:25So books came from there, those same recordings were transcribed and made into books.
34:34And then those books were distributed and the proceeds from there were used to run the
34:42foundation financially.
34:47And now I could devote myself more completely to wisdom camps and online courses.
35:02The first camp had happened in 2010.
35:10So it was about taking my core group of faculty members and a few bright students to the Himalayas.
35:22And there we would sit and go through advanced readings because the syllabus that was being
35:29delivered in the campuses, you remember, it was diluted one, it wasn't everybody's
35:36cup of tea.
35:37That reminds me of this.
35:49So there were certain quite receptive and bright students who would be hungry for more.
35:59They were my delight.
36:00It was actually those students that kept the whole thing fed at the level of inspiration.
36:15Otherwise it was all quite very soul-sapping.
36:22Nobody wants you.
36:28But I had my good kids, not too many of them, but yes, they were a decent lot.
36:40So they would want more.
36:43And when these camps are organized, there would be some 15-20 faculty members, almost
36:49an equal number of students.
36:53And there were several destinations in the hills we would go to, quite often by the side
36:59of the Ganga.
37:00It was allowed then.
37:01Now you can't camp by the river side.
37:05Back in 2012-2013, it was possible.
37:13So the camps were already happening and they were delightful, wonderful.
37:18I wish I could go back to them.
37:22Those camps intensified once we decided that we are going public.
37:30So 2016 onwards, the camps became a monthly fixture.
37:38In fact, not just monthly.
37:40Firstly, they became bi-monthly, then weekly.
37:47So there was a period between 2016 and 2019 when I would be traveling every week to a
37:55new city, to a different city, to conduct a camp there.
38:02I was on the road or on the rails or flying all the time.
38:11Before I could come back and look at the business here, it was time to fly to the next city.
38:22And because the interaction was continuous.
38:31I was speaking for two hours, four hours, every single day.
38:37A lot of literature was generated from there and it's still being generated at an even
38:48higher rate and from that came all these books.
38:56And even today we are publishing at the rate of two new titles every month.
39:01Every month.
39:03So a few of them have gone on to become bestsellers.
39:15A few others remain more sedate and yes, that's a very incomplete sketch of how the whole
39:29thing has been.
39:34I would require help to fill in the blanks.

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