Come cambia il lavoro, nuove strategie per attrarre giovane e donne
(Adnkronos) - “Dobbiamo contrastare le negatività dell’andamento demografico, con due leve importanti: utilizzare al meglio l’innovazione tecnologica e portare nel mondo del lavoro non solo le donne, e le giovani donne, ma anche i giovani in generale”. Così il ministro del Lavoro e delle Politiche sociali, Marina Calderone, intervenendo al Meeting di Rimini. Nel corso del confronto, illustrata anche l'esperienza di Philip Morris che in provincia di Bologna ha il suo più grande stabilimento del mondo: welfare aziendale, formazione continua e possibilità di crescita, la formula per attirare e crescere talenti.
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00:00Occupation in Italy has reached record levels, up to 62.1% with almost 24 million occupants.
00:12But with the demographic winter that we are going through and the arrival of artificial intelligence,
00:17which risks to make disappear many jobs that occupy millions of workers,
00:21it is necessary to monitor the future of a market that will change face in a few years.
00:27From Rimini's meeting it is underlined the importance of training to increase competence and productivity,
00:33but above all to involve areas of population still at the margins.
00:37We can obviously contrast what are the future negativities of the demographic trend
00:46only with two important levers.
00:49One is to use technological innovation and what could be the practical applications of innovation and artificial intelligence.
01:01In addition, there is certainly the fact that we need to bring to work not only women, young women, but young people in general.
01:12That really worrying number is made up of young people who do not study, do not work and do not train.
01:21In this context, training and competence play a fundamental role to make work more productive,
01:27promote growth, reduce the gap between demand and supply and stimulate innovation.
01:32At the same time, companies face a constantly evolving scenario
01:37with respect to the balance between private life and professional commitment.
01:41The measures of welfare, continuous training and inclusiveness are increasingly relevant aspects for workers,
01:47especially for the new generations.
01:50An investment that allows to accelerate on its own people, increasing productivity,
01:57but at the same time to have happy people, proud to work in a company that invests on people and not only on machinery,
02:06invests in training, invests in opportunities also abroad,
02:11because obviously this is also an added value that companies like ours, present in many countries of the world, can offer.
02:18Continuous growth, continuous training, rapid development abroad
02:23are the factors that certainly make people happy to work in Philip Morris.