Dyana Nematalla | Brushing Up | Marie Claire
Celebrity Stylist Dyana Nematalla is showing us how to achieve Beyonce's blonde hair and Iconic bob! From straightening tips to color maintenance, watch as mom Stacie Martin gets a Sasha Fierce Transformation!
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00:00I've worked with many celebrities, Mick Jagger, Rachel McAdams, Sadie Sink. Today, I'm gonna be styling Stacey.
00:07Hi! Hi Stacey!
00:08And we're gonna do Beyonce's long bob or lob.
00:12Beyonce's lob is so iconic, it's never going to go out of style.
00:15I love this look on her. The blonde is going to pop and then we are gonna cut it into this cute floaty bob,
00:22just like Beyonce.
00:24Oh my god! Wow!
00:26Alright, let's take a look.
00:31I love everything about my job. I love the whole process of making the client feel beautiful.
00:36There's no such thing as too much hair, too much curl.
00:39I want the client to feel great about their hair.
00:42So I'm gonna start with the Kristoff Robin Cleansing Purifying Scrub,
00:46because you have a little bit of oil in there and I want to make sure to get it all out.
00:49Whatever this is, it smells incredible.
00:52It's so good.
00:54This product, it's a salt scrub.
00:56It's meant to kind of reset your scalp and just kind of give it like a nice good detox.
01:01So now we're gonna rinse.
01:03Beyonce's lob is so iconic because it is a bob.
01:06It's timeless. It's been timeless since Coco Chanel came up with the bob.
01:12You can style it different ways. You can wear it down the middle, you can part it to the side.
01:15It's always going to be in season. It's always going to be a classic.
01:19It's never going to go out of style.
01:21All the old school relaxers with formaldehyde in it are really harmful for your health.
01:27We do not do this.
01:28We strictly use the amino acid treatment from Pure Lux.
01:31Pure Lux uses amino acids to smooth the hair cuticle down so it's shinier and it appears smoother.
01:39All right, let's mix it up.
01:43So give me the tea. Who have you worked with in the last couple years?
01:46One of the biggest celebrities that I've done would be Mick Jagger.
01:51Ooh.
01:52Most recent would be Rachel McAdams and Sadie Singh from Stranger Things.
01:57And Rachel McAdams I would say is my top favorite.
02:01So I'm applying the Pure Lux right now.
02:03So I'm just kind of saturating it but not too much where it's dripping.
02:06And then just kind of massaging it into your hair so it seeps in there.
02:10All right, we'll set a timer for 30 minutes and set you under infrared heat.
02:16This is the infrared light and it's going to help the product penetrate your hair a little bit more.
02:21There is a take-home treatment as a stylist and I know my clients, they take it and they abuse it.
02:28And when you use too much, it's not good for your hair.
02:30I would advise not to do that.
02:33All right, so it's been 30 minutes.
02:35I'm going to turn this off and then we're going to go to the shampoo bowl.
02:39We're going to rinse.
02:41So now we're going to brush your hair out and blow dry it.
02:45And this is going to kind of seal it all in.
02:49Especially the flat iron is going to seal the whole Pure Lux treatment into your hair.
02:54I always tell my clients when they use hot tools or blow dryers at home to put it on medium heat settings.
03:00You don't want that much air coming out of the blow dryer.
03:03You just want a little bit of heat and it's slow heat.
03:06And that's what's going to give you a longer lasting result.
03:09Without damage.
03:11All right, we're almost done.
03:12Oh, I am starting to feel my inner Sasha fierce.
03:16Come on, Beyonce.
03:18So the color we're doing today is Beyonce's kind of classic signature golden blonde.
03:24I'm going to go through and use kind of a combination of highlighting techniques to brighten you up as much as possible.
03:31Without touching any of the ends that are already a little compromised.
03:36All right, so your foils are fully processed.
03:39We'll get it all rinsed, shampooed, and then we're going to put your gloss on.
03:43So you're not going to have any harsh lines and you're going to have a lot more of a natural grow out.
03:47I know that you're a mom and a business owner and you need something that's more low maintenance, but still fun.
03:58I see the Beyonce cover.
04:00I see the Beyonce cover.
04:04So one thing I do notice about Beyonce's bob is how floaty it looks and how it swings with her head.
04:10So to achieve that look, what I do, my little secret is I go from the inside, the very bottom, I cut short.
04:17I cut shorter than anything else.
04:19And as I go up each section, a millimeter longer, a millimeter longer.
04:24So then it gives it that nice floaty look without the flip.
04:28You need to get your lob trimmed probably about every eight weeks.
04:31It is a very high-maintenance haircut because it has to be above your shoulder.
04:37So once it touches, it needs to be cut.
04:44All right.
04:45My lips are so red right now.
04:51Yes!
04:52Oh my God!
04:53Wow!
04:54I love it!
04:59That's so cute!
05:01Look at the angle!
05:02Yeah, the angle.
05:03Just the angle.
05:04Just the subtle, slight, classic angle.
05:06Oh my gosh!
05:07I need to hug you.
05:08Oh my God!
05:09I look like a mom!
05:10Thank you!
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