Simplicity is hard

  • last month
You and I, as professionals, know what we do. We know how to do it. We've worked so hard over the years to understand our clients and how we can help them. So we learn the craft, perfect the art, package it up, and offer our services to our clients. And that will work well.

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Transcript
00:00You and I as professionals we know what we do we know how to do it we've worked so hard over the years to understand our clients and how we can help them we learn the craft we perfect the craft and we package it up and we offer our services to our clients and that all works really well but that process takes many many many years.
00:31I've been saying it many times I've done this for 30 years you've probably done it the same amount of time if not longer maybe shorter but we take our time and perfect our craft to make it look easy.
00:46People from the outside looking at the end result which is what I usually work with I always ask what's the end result what do you want as the end result we make the end result look so simple and easy and effective we both do but what people don't see is how long it takes to actually get to that perfection get to that result.
01:17And the only way you're going to the only way you're going to be able to make it look simple is by doing the work and doing the grafting and doing the you know what I just spoke about just doing everything you can to make it look easy.
01:35So simplicity is hard is way harder than people make out it is.
01:44Because we make it look simple doesn't mean that it is simple just because we charge so much money for what we do.
01:52It's not the 10-minute job.
01:53It's not the 20-minute job.
01:55It's not the seven-day engagement.
01:57It's the years of experience that we bring you and I bring into the mix the strategy that we bring into the mix that costs the cost so much not the not necessarily the actual work because the work doesn't take that long to do necessarily.
02:17It's all the things that your client doesn't see that makes the good product something.
02:27I thought about in the past couple of days and I just wanted to share it with you.
02:33Anyway, have a great day.
02:34If you have any questions, there'll be a link here to have a chat.
02:38Have a good day.
02:40Ciao.