Blake Lively It Ends With Us Controversy, also known as Blake Lively and Justin Baldoni’s It Ends With Us Drama, refers to a series of allegations towards American actress Blake Lively's behavior and ongoing feud with It Ends With Us co-star Justin Baldoni, who allegedly "fat-shamed" Lively on set by asking someone how much she weighed. The drama started during the It Ends With Us press tour in mid-August 2024 in which netizens noticed Lively's perceived pattern of bad interviews she’s had over the years, as one particular interview from 2016 resurfaced online showing the actress taking a passive-aggressive offense after an interviewer congratulated her pregnancy. Online, the drama surrounding the actress has inspired jokes and memes on X / Twitter, Reddit and TikTok.
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00:00Why is the internet seeming to turn on once-beloved actress Blake Lively?
00:03Recently, some drama surrounding the release of her new movie, It Ends With Us,
00:07has led fans to questioning the star's press behavior and unearthing much older
00:11accounts of Lively's interviews with immense scrutiny. Rumors started to peer online
00:14regarding an alleged feud between It Ends With Us stars Blake Lively and Justin Baldoni.
00:19The negative optics for Justin led him to hiring a crisis PR team,
00:22notably the same one Johnny Depp had hired during his trial against Amber Heard.
00:26As the press tour continued, fans started to be more and more critical of Lively for her treatment
00:30of the heavy domestic violence themes in the film, or rather, lack thereof. Lively launched her new
00:35haircare line during the film's promotion, and seemed to use the film's release to cross-promote
00:39this as well as her sparkling beverage line and her husband's film Deadpool Wolverine.
00:43Additionally, she didn't dwell on the heavy topic of DV during her press tour.
00:47Meanwhile, Baldoni's press for the film centralized the heavy theme,
00:50leading many to criticize her in contrast.
00:52It Ends With Us is in theaters now, so grab your friends, wear your florals.
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