Inside the Mind of a Supercar CEO: The Journey to Building an Empire ️ ️

My channel paul 👍🎻🤟

✨ In this episode, we dive deep into the fascinating journey of a visionary car CEO. From childhood dreams of building race cars to overcoming challenges in the automotive world, this is a story of passion, perseverance, and innovation. ️ Discover the defining moments, the inspirations, and the challenges that shaped the creation of some of the most extraordinary cars on the planet.    #PodcastInterview ️ #CarCEO  #Innovation ️ #DreamsToReality ✨ #Supercars ️ #EntrepreneurLife  #AutomotivePassion  #SuccessJourney  #Leadership  #Koenigsegg    00:00 - Intro: Setting the Stage for the Conversation  00:07 - Exploring the Challenges of Building Koenigsegg  00:22 - Beyond the Cars: Early Struggles and Milestones  00:31 - What is "The Lobster Fight"?  00:38 - Defining Life Challenges: Becoming a Stronger Lobster   01:07 - Car CEO's Reaction to the Lobster Metaphor  01:55 - The Defining Moment: A Childhood Dream Comes to Life  02:33 - Inspiration from a Norwegian Stop-Motion Movie   03:40 - Building Dreams: From Bicycle Repairman to Car Creator  04:40 - The First Memory of Wanting to Build Cars  05:47 - Passion for Cars as a Kid: The Start of an Automotive Journey  07:50 - From School to Startup: Early Steps Toward Car Creation  09:00 - The Beginning of Koenigsegg: Turning a Dream into Reality

Transcript

00:00I know you've probably talked a lot about the car and all the projects in Koenigsegg,

00:07but today we kind of really want to focus a bit more about you, about let's say the

00:11challenges you went through building Koenigsegg.

00:15And maybe like also the challenges which were before Koenigsegg was a thing, you know, because

00:22many people always see these, let's say, finished products, they see a car down there, they

00:28don't know exactly what's been going on to get to that level.

00:31And that's for us the interesting part.

00:34We've called this podcast The Lobster Fight.

00:38And too many people we spoke with already here are like, why is it called The Lobster

00:43Fight?

00:44Yeah, interesting name.

00:45It's different, it's different.

00:47But it really means these challenges that we go through in life or difficulties, how

00:54we handle them defines if we come out of them as a stronger lobster or a weaker one.

01:02And that's why we want to go today with this episode of The Lobster Fight.

01:07So the thing I know about lobsters in that regard, I think is what ever Jordan B. Peterson

01:12was talking about.

01:13Correct.

01:14Is that from him?

01:15That is cool.

01:16You know, it's not many people you can put in front of a microphone, they'll get that

01:19reference straight away.

01:21So compliment you for that.

01:23That means that you probably understand them, not the methodology, but the metaphor behind

01:28it?

01:29A bit, yes.

01:30I heard him speak about it.

01:33And it's interesting, especially the emotional aspect of lobsters.

01:37And how old they are and kind of makes you maybe not want to eat them when you think

01:40about it.

01:41You're right.

01:42You're right.

01:43You're right.

01:44But this was what, let's say, inspired us to have a common name for the podcast to set

01:48the framework where we want to take the chat.

01:52Let's get into it and see where today brings us.

01:55Sure.

01:56Sure.

01:57I will then start by asking you the defining moment in your life that put you on the course

02:05of where you are today, if you can think of it.

02:08Yeah.

02:09I mean, I get the question a lot, I guess, why do you build cars?

02:14The first years of doing Koenigsegg, I kind of answered, yeah, you know, I was always

02:18interested in cars as a kid and something I really love.

02:22And then usually the comeback was, yeah, but there are a lot of people who are car interested

02:26that are not doing what you're doing.

02:28I said, yeah, I guess.

02:29So why?

02:30And then I started thinking more deeper about it.

02:32When was my first memory of wanting to build cars?

02:38And it comes back to, and it's also my father's kind of, he helped me remember this because

02:44he remembered it very vividly.

02:47And it's also my first memory, maybe because he reminded me, I don't know, but anyway,

02:51when I was about six years old, my father took me to the movies and we saw a Norwegian

02:58sort of stop motion puppet movie.

03:01This was like in 1977 or 1976, this was way before computer animations existed really.

03:10And it was this kind of intricately made puppet movie about a bicycle repairman who

03:18was like an inventor and he lived on top of a mountaintop, similar to this we have in

03:22front of us here, Lake Como.

03:24And he had this bicycle repair shop up there with his two helpers.

03:28And they started building this crazy wild race car that he wanted to compete with.

03:34And then he took it to kind of a Le Mans style race and beat the Porsche, the Ferraris.

03:40And it was so well made.

03:41It was like, even though I showed my kids a couple of years back, I thought it's going

03:45to be horrible, this movie.

03:46I haven't seen it for many, many years, but it was still as amazing, so well made.

03:51And well, so he raced all these famous brands with this kind of home cooked thing.

03:58And it had a lot of inventions and a rocket engine and a 12 liter engine and some strange,

04:04it was a lot of strange inventions.

04:05And he won the race, of course, after some struggles.

04:09And I apparently told my father that when I grew up, I want to be that bicycle repairman

04:14and build a car like that.

04:16So I started drawing cars.

04:18I started buying car magazines for all my pocket money.

04:23And yeah, and just had this vision of I'm going to build a car when I have a chance.

04:28So when I was 19 years old, I kind of felt a bit fed up with school and I'd felt like

04:36that for a while and wanted to get out there and do stuff.

04:39And especially, of course, having this dream of a car, but I understood I need some kind

04:44of platform to create a car, I don't have the resources.

04:50So I started a company, I had some ideas for inventions and things, generally speaking,

04:57which I thought maybe I can make a patent, maybe I can make a little bit of money.

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