Bharti Airtel News:भारती एयरटेल की स्ट्रीमिंग सर्विस विंक म्यूजिक करीब 10 साल पहले वर्ष 2014 में लॉन्च हुई थी. अब यह बंद होने जा रहा है. एयरटेल ने एपल के साथ डील किया है. इसके तहत एयरटेल यूजर्स को Apple Music और Apple TV+ का सस्ते में एक्सेस मिलेगा. अब विंक की बात करें तो इसके बंद होने से एंप्लॉयीज को झटका नहीं लगेगा.
#airtel #wynkmusic #wynk #airtelappledeal #applemusic #spotify #bhartiairtel #appletv
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#airtel #wynkmusic #wynk #airtelappledeal #applemusic #spotify #bhartiairtel #appletv
~HT.97~PR.147~ED.148~
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NewsTranscript
00:00Telecom company Bharatiya Airtel has given a big piece of information, the company has
00:05said that it is going to stop its streaming music services Wink Music.
00:10It was launched 10 years ago and now it is going to stop, what is the reason behind it,
00:14why is it having to stop and what is going to happen to the employees after this, will
00:18everyone lose their jobs?
00:19Let's try to find out in this video, so the spokesperson of the company said that it
00:24will not stop, because all its employees will be kept in the Airtel ecosystem, the company's
00:30spokesperson has made this announcement after a deal with Apple Inc.
00:34In fact, between the two, Indian users have been given Apple's OTT video and music streaming
00:39services Apple TV Plus and Apple Music for an exclusive offer, the spokesperson of Airtel
00:46said that Airtel users will get access to Apple Music and along with it, Wink's premium
00:51users will also get its exclusive offer.
00:54Let me tell you that Airtel's streaming service Wink Music was launched about 10 years ago
00:58in 2014, through which users can download music to listen offline, set a caller tune,
01:05listen to podcasts, along with it, they can also stream music in different regional languages,
01:10in addition to this, there are many other features of it.
01:12Now, in the video reports, it has come to light that the company has decided to close it because
01:18keeping it active without any clear monetization plan does not seem right to the company commercially.
01:24In India, the music streaming monetization is already less, apart from this, Airtel wants
01:29to give even better services by taking it, in which Apple is a leading player on a global
01:34level.
01:35In this way, Airtel has made a deal with Apple, Airtel has announced cooperation with Apple
01:40on August 27, under which Airtel Extreme users will get access to its OTT video and music
01:45streaming services Apple TV Plus and Apple Music, it will be made available by the end
01:50of the year.
01:51With this deal, it is beneficial to the users that the prices at which Apple will give these
01:56services, Airtel will provide it in a lot less than that.
01:59Now, let's try to understand its monetization and what are the challenges of the audio streaming
02:03platform.
02:04In fact, a report was presented on this, according to the EYFICCI report in March 2024, in 2023,
02:13there were about 18.5 crore active users of music streaming apps, although only 75 lakhs
02:18of users had subscribed, that is, only 4% of users had subscribed.
02:23According to this report, it is quite challenging to increase the base of paid subscribers because
02:27all the music is available for free on YouTube, in addition to this, there is FM radio on car
02:31and mobile phones, along with this, it is also being given for free on many other streaming
02:35platforms.
02:36In this way, the question arises on the profitability of the audio streaming platform, and these
02:41are all the reasons why Airtel is now going to stop its Wink music service.
02:46So, the good thing about this is that employees will not feel any shock in any way, and the
02:51second thing is that if a deal has been made with Apple, then the expensive services of
02:56Apple, Airtel will make them available at a low price, what do you think, do tell by
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03:07of Goodreturns.