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SportsTranscript
00:00Other big numbers coming in on the DraftKings app,
00:06we'll talk a little bit about horse racing there.
00:08I think what I find fascinating about the next story
00:11is that some of the sports betting operators
00:13are finding different ways to engage bettors,
00:16especially the higher end bettors for horse racing
00:18and creating VIP experiences for them.
00:20So Jim, if people are betting a lot on horse racing,
00:23what does that get them?
00:25Yeah, so DraftKings really rolled out
00:27a sort of soup to nuts marketing plan
00:30at the Travers at Saratoga last Saturday.
00:32And they were the title sponsor,
00:34it was the DraftKings Travers.
00:37And that really afforded them opportunities
00:40to do a variety of different things.
00:43One being having a VIP suite.
00:46So for their large sports betting customers,
00:49their large online casino customers,
00:51they were able to bring them into the track,
00:54entertain them in a high class luxury way
00:57with a track side suite.
01:00And the executives at DraftKings told me
01:03really to show their loyalty to those high dollar customers.
01:08Now for the regular, for lack of a better term,
01:13for the regular customer,
01:14there's a lot of promotional material at the track.
01:16They're giving out hats and posters.
01:19Barstool, who's also a sports betting partner
01:23with DraftKings now,
01:25after that Barstool's deal with Penn,
01:28they broke that off last summer.
01:30DraftKings had its own set at the track on Saturday
01:35where they were doing a live stream broadcast
01:38going over the races.
01:39So being that title sponsor of the Travers,
01:43the biggest race of the summer up here in Saratoga,
01:47really gave DraftKings the opportunity
01:49to appeal to just about every type of customer
01:53that walked into the track,
01:55whether you were playing on track
01:57and relatively small better,
01:59you were given some freebies,
02:01if you're a VIP customer
02:03that's been in with DraftKings for a while,
02:05you were wined and dined track side.
02:07And even for the player at home,
02:09every broadcast all throughout the day
02:12was DraftKings Travers, DraftKings Travers,
02:14DraftKings Travers.
02:16So they're building that brand awareness,
02:18especially in the lead up to football season,
02:20which I'm sure in the next couple of weeks,
02:22we're going to see a massive rollout in promotions
02:26by DraftKings, by Vandal and all the rest
02:29in states where they operate.
02:30So this was just an easy way
02:33and perhaps a more affordable way
02:35to attract customers in the lead up to NFL season,
02:39which kicks off here in the next week or so.