全球都在疯的POP MART! 8 大点搞懂到底红什么
大家有跟上抽盲盒的 trend吗？你最喜的角色是什么?
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LifestyleTranscript
00:00Popmart, which is known as the world's top fashion brand, is loved by young people
00:03Even Blackpink's Lisa is in love with its dolls
00:07Let's find out what it is famous for
00:091. It was a trendy grocery store
00:11Popmart was founded in China in 2010
00:14The company was originally a trendy grocery store
00:172. Brand concept
00:18Create trend, convey beauty, to light up passion and bring joy
00:223. Discovered the best seller, Molly
00:24In 2015, founder Wang Ning transformed to represent the Japanese blind box doll Sunny Angel
00:29She found that the blind box market has great potential
00:31After the agency ended, she met a netizen
00:34She signed a contract with Hong Kong artist Kenny Wong's Molly
00:36Become Popmart's boss
00:384. Artists' economic company
00:40Popmart is an artists' economic company
00:43It specializes in finding creative artists
00:45Then bring their works from small to medium-sized markets to the mainstream
00:485. No identity story limit
00:50No story, but not limited by plot
00:52Anyone can resonate
00:54Popmart sees that young people are short-sighted
00:566. No plot story
00:58Only through multiple series to meet the player's needs
01:01Founder said that there are three criteria for signing an IP
01:03It meets the public's taste, has iconic recognition, and is extensive
01:077. Blind box marketing, unboxing, very cool
01:09In addition to cute dolls, Popmart also relies on blind box sales to produce super sales
01:13The blind box comes from Japan
01:14Randomly put dolls in the box
01:16After the buyer buys it, he knows what he gets
01:18This process of unboxing makes people feel very cool
01:20Popmart's blind box
01:22There are 12 basic models in a group
01:23Add a hidden model
01:24In other words, the probability of getting a hidden model is 1 in 144
01:28So hidden models become a top seller on the market
01:31The price is sold at tens of times or more
01:337. The appearance of push box machine
01:34In order to draw the dolls you like
01:36Many blind box players will use the method of shaking the blind box to weigh the weight to increase the success rate
01:40For this, Popmart launched a push box machine
01:42By machine-pushing the blind box
01:44Let novice players no longer worry about their beloved dolls being stolen by senior players
01:488. Popmart's popular characters are
01:50Molly, Labubu, Hatsupuku, Deemu, Skullpanda, Crybaby, Hirono