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Short filmTranscript
00:00:00You have your Norris?
00:00:09Claymore from corporate.
00:00:10Oh, no.
00:00:11What's wrong?
00:00:12Nothing's wrong.
00:00:13Oh.
00:00:14Okay.
00:00:15Here, have a coffee.
00:00:16Oh.
00:00:17HQ sent me up here last minute to help with the launch.
00:00:20Are you ready to help me make this store a hit by Christmas?
00:00:23Yeah.
00:00:24Yeah.
00:00:25But I'm not sure about anybody else.
00:00:28People around here aren't exactly thrilled about HDS opening up in Hudson Springs.
00:00:31Another reason why I'm here.
00:00:33I saw the market research.
00:00:34There's some resistance we'll need to overcome.
00:00:36But if there's one thing I know how to do, it's get people in the door.
00:00:39I hope so, because we open in two hours and—
00:00:41Trust me.
00:00:42The people of Hudson Springs will come around when they realize our wide selection and low, low prices can't be beat.
00:00:47You know, you sound exactly like the commercials.
00:00:49That's what I was going for.
00:00:51Follow me, Xavier.
00:00:53What sold this?
00:00:55Our first sales promotion.
00:00:57Christmas trees.
00:00:58Mm.
00:00:59You know it.
00:01:00Let's set up a tree pen over here.
00:01:0250 by 50 should do it.
00:01:04Hey, can you line up the trees by size?
00:01:06Small, medium, large, and jumbo?
00:01:09Wow.
00:01:10Those prices are so, uh—
00:01:12Whoa.
00:01:13These trees are a proven loss leader.
00:01:15They're bringing the customers.
00:01:16Sales go up.
00:01:17Corporate's happy.
00:01:18We look like heroes.
00:01:19I don't think that's going to work.
00:01:21Yeah, it works all the time.
00:01:22Proof's in the spreadsheets.
00:01:24Let's put a dozen inflatable trees out front.
00:01:26The ones that light up.
00:01:27And where can I set up home base, Xavier?
00:01:29Um—
00:01:30Hi!
00:01:31So nice to see you.
00:01:32I've got a cookie for you.
00:01:34And some cider.
00:01:35Hello there.
00:01:36Got some hot cider.
00:01:38Yeah.
00:01:39There you go.
00:01:40Enjoy.
00:01:42Thank you very much.
00:01:44Oh, my goodness gracious.
00:01:47Oh, goodness.
00:01:48Jessica.
00:01:50Jessica.
00:01:51We can't pay the bills with farm animals.
00:01:53Farm animals?
00:01:59Nobody likes free hot dogs?
00:02:01I like free hot dogs.
00:02:08It's a tree.
00:02:10Just pick one and come on into the store.
00:02:13Come on.
00:02:17I don't get it.
00:02:19Route 12's flowing with traffic.
00:02:21Nobody shops for Christmas trees around here?
00:02:23We do.
00:02:24But mostly from local farms where you can pick your own tree.
00:02:27Like my friends at Robert's family.
00:02:29They own a farm three miles down the road and grow their trees right on property.
00:02:33You know, I've been going there ever since I was a kid.
00:02:35I can still remember the first time I helped my dad cut our very own Christmas tree.
00:02:39Cut? Like, with a—
00:02:41Saw?
00:02:42Yeah.
00:02:43Because that sounds incredibly old-fashioned.
00:02:44Why didn't you tell me about this before?
00:02:46About my childhood?
00:02:48Well, the farm.
00:02:49Xavier.
00:02:50Oh, you didn't ask.
00:02:52Huh.
00:02:54It's Robert's farm.
00:02:56It's not in the marketing research.
00:03:00All right.
00:03:03Where are you going?
00:03:04Well, if people around here would rather buy their trees from some farm
00:03:07than enjoy the low cost and convenience of a pre-cut tree,
00:03:10I need to know why.
00:03:21Oh.
00:03:36Need a hand?
00:03:38A loved one, thanks.
00:03:39I don't know.
00:03:41Nice looking tree.
00:03:42They all are here.
00:03:44Whoa.
00:03:45Nice comes with a price.
00:03:47It's a once a year thing.
00:03:49Kids love it.
00:03:51I just wish I didn't have to haul it home.
00:03:54They don't deliver?
00:03:55It's a small farm.
00:03:56I guess they don't have the manpower.
00:03:58Hmm.
00:03:59Thanks again for the help.
00:04:00Have a happy holidays.
00:04:01You too.
00:04:03So, when you were born, your mom and dad planted a sapling in our grove.
00:04:09And guess what?
00:04:10What?
00:04:11Now that tree has all grown up, just like you,
00:04:14except it's grown into a big, beautiful Christmas tree.
00:04:18Isn't that cool?
00:04:19Yeah.
00:04:22Do you still have the slip number?
00:04:24I've been keeping it safe for eight years.
00:04:28Aww.
00:04:30Okay, so this one is five rows across and six rows back.
00:04:35And if you have any trouble finding it at all, come find me.
00:04:39Let's go.
00:04:40Yay.
00:04:41Have fun.
00:04:46Hmm.
00:04:47There you go.
00:04:48Enjoy.
00:04:50Oh, cider.
00:04:52Let me know if you need anything.
00:05:28Oh my gosh.
00:05:29I am so sorry.
00:05:30Are you okay?
00:05:31I'm fine.
00:05:32Are you sure?
00:05:33I'm okay, really.
00:05:34Okay.
00:05:35Are you supposed to yell timber when you chop down a tree?
00:05:37Nobody really does that.
00:05:39But at least I can take assaulted by a Christmas tree off my bucket list now.
00:05:43Well, in that case, you're welcome.
00:05:46I'm Clay.
00:05:47Oh, um, Jessica.
00:05:51Oh, you have a little clay needle in your hair.
00:05:56Thanks.
00:05:57So, I take it you're not from around here?
00:06:01Not even close.
00:06:02New York.
00:06:04This is New York.
00:06:05Sorry, I mean the city.
00:06:07Manhattan.
00:06:08Just checking out some local spots.
00:06:10Well, you have come to the right place.
00:06:12Because this farm is the place in Hudson Springs during the holiday.
00:06:16I can see that.
00:06:22Excuse me.
00:06:23My boss.
00:06:24Sure.
00:06:28Clay, it's Marsha.
00:06:29I'm watching the video feed from the store and it's not exactly bustling.
00:06:32Would you agree?
00:06:34A slow start, I know, but, uh, Hudson Springs is a bit old fashioned.
00:06:39I'll need a little more time to win people over.
00:06:42Jessica?
00:06:43Oh, we're having a little trouble finding our tree.
00:06:46Oh, sure.
00:06:47Um, let me, uh, let me just see your slip number here.
00:06:51Okay.
00:06:52Yeah.
00:06:53This way.
00:06:58Maybe our market research wasn't exactly accurate.
00:07:01I need you to do your own on-the-ground recon.
00:07:03Hang around supermarkets, barbershops, town hall meetings.
00:07:08Find out what's making them hesitate.
00:07:10I'm already on it.
00:07:11That's what I like to hear.
00:07:23Hey.
00:07:34Better than free hot dogs, boss.
00:07:36A little marketing research goes a long way.
00:07:38Had a couple of college kids home for the holidays working for tips, and we have our army.
00:07:43You are a marketing maestro.
00:07:45I'm just getting warmed up.
00:07:47Uh, bless us.
00:07:49Second part of my plan.
00:07:50We're here to interview you.
00:07:53Me?
00:07:54You're the face of Hudson Springs new HDS store, right?
00:07:57Yeah.
00:07:59A few talking points.
00:08:01Make sure you mention the free delivery, okay?
00:08:04Don't be nervous.
00:08:05You'll do great.
00:08:07Yeah.
00:08:08Excuse me a sec.
00:08:09Yeah.
00:08:10Clay.
00:08:11Yeah, how are ya?
00:08:12Thank you for coming.
00:08:13It's nice to meet you.
00:08:14Yeah.
00:08:16Free delivery.
00:08:18Free delivery.
00:08:26Hey, how come Xavier didn't show?
00:08:28He never misses opening day.
00:08:29I don't know.
00:08:30He never texts me back.
00:08:31Is he still looking for a job?
00:08:32We should just hire him, Scott.
00:08:34No, our payroll is stretched thin enough as it is.
00:08:37Hi, I am proud to be part of the harvest team here at the new location on Route 12.
00:08:44Xavier?
00:08:45We are bringing lots of local jobs, and not to mention a wide selection of plants and gardening supplies.
00:08:52You have got to be kidding me.
00:08:54Oh, no, I'm not kidding.
00:08:56Here, Norris.
00:08:57Manager.
00:08:58Harvest garden supply says it right there on the TV.
00:09:00Yes, thank you.
00:09:01Yeah, for pointing that out.
00:09:02I can't believe he didn't tell me this.
00:09:05What a traitor.
00:09:06Come on, you can't blame the poor guy.
00:09:08I mean, he's been looking for a job for ages.
00:09:10For our grand opening, we are giving away free hot dogs and balloons for the kids.
00:09:15And not to mention, um, free deliveries for all of our Christmas trees.
00:09:21Okay, well, I would have hired him if I knew he was just going to stab us in the back like this.
00:09:26Maybe listen to your big sis next time.
00:09:29So, come on down and see for yourself what harvest garden supplies is all about.
00:09:36You heard the man. Exciting stuff going on down here at Route 12.
00:09:40Why would City Hall let a superstore like Harvest set up in Hudson Spring?
00:09:45It's the way of the world. Big chain stores are just popping up everywhere.
00:09:48Yeah, and putting mom and pop operations like ours out of business.
00:09:51Look, I'm sure there are plenty of customers to go around.
00:09:54How are you not more worried about this?
00:09:56A lot of our customers have to drive past that atrocity to get here.
00:10:00Look, our farm is special to people.
00:10:03We make memories. That matters.
00:10:05Our customers are not going to stop coming here just to save a few bucks.
00:10:09You're right.
00:10:13You know I'm right.
00:10:14You know I'm right.
00:10:17She's a beauty. Enjoy her. Happy Holidays!
00:10:23Are you noticing anything different today?
00:10:25Um, you shaved?
00:10:28Talking about the farm. It's not exactly bustling.
00:10:32So? It's a weekday. It's always slower on the weekdays.
00:10:35No, we had 25% more customers on the same weekday last year.
00:10:39Only difference now is Harvest Garden Supply is three miles down the road.
00:10:43And they sell trees too.
00:10:44I'm sure it is just a coincidence.
00:10:47Look, everybody knows we have the best trees. Period.
00:10:51Hey, let's go or we'll be late.
00:10:54If I know anything, it is Hudson Springs and Christmas trees.
00:10:57We'll be fine.
00:11:01We'll be fine.
00:11:04We'll now open the meeting up to public comments.
00:11:08Mayor Barnes, I thought this new big box store was supposed to fix everything.
00:11:13Now, we can't even afford Santa's Village?
00:11:17I mean, what am I supposed to tell my kids?
00:11:23Look, I am disappointed about Santa's Village too.
00:11:27This is just going to take time.
00:11:31HGS will bring people from all over our county.
00:11:34And those tax dollars are going to flow into this city.
00:11:38This time next year, we'll see us with an amazing Christmas spectacle like this town has never seen.
00:11:49We gotta say something.
00:11:51What do you mean, we?
00:11:53Mayor Barnes. Delaney. Watson. Hey.
00:11:57As you know, I work over at the Roberts Farm.
00:11:59Also, side note, my band Later Alligator plays every Tuesday night at Riley's.
00:12:03Would love to see you all there. Come check us out.
00:12:06Now, many of you know my best friend, Jessica.
00:12:17Now, she has something to say about this whole Harvest Garden sitch.
00:12:20I do?
00:12:21Yes, you do.
00:12:23I do. I do.
00:12:28Um, Mayor Barnes.
00:12:32I understand why council approved a superstore in Hudson Springs.
00:12:37I do. We need jobs. Especially now.
00:12:43But I think what Bob is trying to say is how important the spirit of Christmas is to the folks of Hudson Springs.
00:12:52People from our county and beyond visit us because of how special our community is.
00:12:59Our mom and pop businesses go above and beyond to make the holidays so magical.
00:13:06So, regardless of the bottom line, council has to support our community's holiday efforts.
00:13:13We have to ensure that our mom and pop businesses, our families, and our neighbors survive to next year.
00:13:22Yeah, and not superstores like HGS. Am I right?
00:13:25Yeah.
00:13:31Oh, sorry. Oh, it's you. Clay, right?
00:13:35I see you again, Jessica.
00:13:38The last cookie's yours.
00:13:39I couldn't.
00:13:40I insist. It's the least I can do for almost taking you out with the Christmas tree.
00:13:46I have a crazy idea.
00:13:49Timber.
00:13:57So, what brings you here?
00:13:58Work. I'm here for a while on a project.
00:14:02I'm at the town hall.
00:14:03Oh, I wanted to get a feel for Hudson Springs. See who its boomers and shakers are.
00:14:10Are these meetings always so lively?
00:14:14Almost never. I run my family's business, so I like to come to stay informed.
00:14:19Oh, yeah? What business is that?
00:14:21Jess, what do you think...
00:14:22Oh, hello there.
00:14:25Hi, I'm Clay.
00:14:26Delaney. Am I, uh...
00:14:29Interrupting?
00:14:32Okay, what do you think about a county-wide boycott of Harvest?
00:14:35You know, power to the people, stick it to the man.
00:14:37Maybe if no one shops there, they'll just shut down and leave.
00:14:39Do those things actually work?
00:14:41Hell yeah, it does.
00:14:42Unless Harvest has enough funds to ride it out.
00:14:45Well, we're not spending a dime at that corporate atrocity. Am I right, guys?
00:14:48Right?
00:14:50I should get going. It was nice running into you. Again.
00:14:54You too.
00:15:02Something you want to tell me?
00:15:03No.
00:15:04You don't want to share anything?
00:15:05Nope.
00:15:06Nothing just happened just now.
00:15:07I didn't see anything happen.
00:15:08Oh.
00:15:14She's gorgeous.
00:15:15This was one of the first trees my dad planted when he started this grove 30 years ago.
00:15:21In a way, putting it outside the train museum will be like a tribute to him.
00:15:25A wonderful idea. Folks around here sure miss him.
00:15:29Me too.
00:15:31Send me over an estimate that I can get approved. It's just a formality.
00:15:36That's a relief. With all the budget cuts lately, I was worried.
00:15:40I am doing my best to keep a few of the town's traditions.
00:15:43The bean counters at City Hall know that it's just not the holidays without a tree from the Roberts Farm to light up our museum.
00:15:51I couldn't agree more. Thank you, Miss Mayor.
00:16:07Oh, here. Let me help you with those.
00:16:08Oh, thank you. That's very nice.
00:16:11No problem at all.
00:16:14Now my car's right here.
00:16:18So, I'm new in town. Is this the best market around here?
00:16:21Well, it should be. I've been coming here for 40 years.
00:16:26Really?
00:16:27Yep.
00:16:28Seems a little pricey compared to the big and safe by the highway.
00:16:31That store is huge. I can't find a darn thing. Plus, everybody knows me here.
00:16:37Must be nice. Check out clerk at my local market back home. Always acts like he's never seen me before.
00:16:44Where's home for you?
00:16:45New York City. I'm here till around Christmas for work.
00:16:48Well, alone in a new place at the holidays, that can't be easy.
00:16:54That's the job.
00:16:55Well, you seem too nice to be from the city. We're having a little tree trimming, and I'd love for you to join us.
00:17:02That's very kind of you to offer, but I wouldn't want to impose.
00:17:05Oh, small town hospitality, honey. You would not be imposing.
00:17:11It would be fun to meet a real husband and springs family.
00:17:14Well, so come on over. No, just slip down the road and you can follow me in my car.
00:17:18Okay. Sure. Sounds good.
00:17:26All right. Hey, how come Xavier didn't show?
00:17:29Because I didn't invite him.
00:17:31What? After what he did?
00:17:33Scott, it's tradition.
00:17:34Yeah. I'm home. And I brought a new friend.
00:17:44This young man was helping me with my groceries, and we just started chatting, and I didn't even get your name.
00:17:50It's Clay from Manhattan.
00:17:51Oh, you two know each other?
00:17:55Hmm.
00:17:56We met a couple of times.
00:17:58I think this makes a third. Right, Jess?
00:18:00Oh, what an amazing coincidence.
00:18:04Okay, well, just take these groceries and you just take them into the kitchen.
00:18:14I can't remember the last time my whole family did something together like this.
00:18:17Even at the holidays?
00:18:19Used to. But over the years, everyone got so busy with work and travel, it's become impossible to get us all together.
00:18:27Oh, that's a shame.
00:18:29Yeah. It is.
00:18:34How long have you had the farm?
00:18:36My grandfather bought this land 80 years ago, and then my dad ran this place until he passed this spring.
00:18:44I'm sorry.
00:18:45Here.
00:18:46Thanks. We are doing everything we can to try to keep this place running.
00:18:51From what I saw the other day, you're doing quite well.
00:18:54We're getting by. But, you know, family farms are a dying breed, and each year seems to get harder than the last.
00:19:00And now that horrible harvest superstore is luring customers away using gimmicks like cheap trees and free delivery.
00:19:06They don't offer free delivery? Seems like something people would want.
00:19:10Yeah, but we'd have to hire more people.
00:19:12Maybe we should.
00:19:14What kind of business are you in, Clay?
00:19:17Me? Oh, marketing. Finding ways to attract customers is my forte.
00:19:25Sounds like we should hire you.
00:19:27That's an excellent idea.
00:19:31I'm sure Clay has more important things to do than help us out with our little farm.
00:19:35Honestly, I wish I could, but the plate's overloaded.
00:19:38It's overloaded. Yes, it is.
00:19:40Sounds to me like this is the first time you've ever faced some real competition.
00:19:44Yeah.
00:19:45Good news is people around here know and trust your brand. So my advice would be to up your game and get creative.
00:19:51Yeah, but how? We don't have harvest seat pockets.
00:19:53Anyone could throw money at a problem. But if you're creative, you don't need to spend big bucks to get people to shop here.
00:20:00You could be right.
00:20:02Feel free to bounce ideas off me anytime.
00:20:05Isn't that nice of you to offer? Isn't it, Jeff?
00:20:09Yes. Yes, it is. It's very nice. Thank you.
00:20:17Clay, do you have your Christmas tree yet?
00:20:19I do not.
00:20:21Okay, let's go.
00:20:23Please excuse my mom. She is a little nosy, but she means well.
00:20:27She's so sweet. And I envy the closeness you all have.
00:20:31I'd forgotten how nice being around family at the holidays can be.
00:20:34Well, in case you hadn't noticed, we love Christmas.
00:20:37We do. But it's been a long time since I've really felt the holiday spirit.
00:20:42Maybe this year will be different.
00:20:44Maybe.
00:20:47So, do you see a tree you like?
00:20:50I probably shouldn't get one. My hotel room is pretty cramped as it is.
00:20:53Oh, come on. What better way to get into the holiday spirit than a Christmas tree in your room?
00:20:58I think the fire marshal might disagree with you.
00:21:01But, uh, okay. That one.
00:21:05Ah, a fine choice.
00:21:08Oh, no, no, no. It's on the house. I mean, farm.
00:21:13Just consider it a thank you for all the business advice.
00:21:16And for almost taking you out with that tree.
00:21:18You sure?
00:21:19Yes. Just don't tell my brother.
00:21:23I'll have it sent over tomorrow.
00:21:25I thought you don't deliver.
00:21:26As of tonight, we do. Anything to compete, right?
00:21:29Let me guess. That'll be your delivery truck.
00:21:32Most likely, yes.
00:21:35Ah, my dad loved that truck. He named it Sheila after my grandma, Sheila.
00:21:40I promised him I would take care of it. And the farm.
00:21:45This place means a lot to you.
00:21:47Yeah. Well, all of my favorite memories growing up happened here.
00:21:52Especially the ones with my dad.
00:21:54He taught me everything I know about farming and livestock and agriculture.
00:22:01I am determined to keep this farm going.
00:22:07So, how are you liking Hudson Springs?
00:22:10I haven't really had a chance to explore much yet, but I like it. So far.
00:22:16I'm glad.
00:22:18I'm glad.
00:22:19Do you think maybe you could give me a locals tour of the town sometime?
00:22:24I mean, if you're not too busy.
00:22:27No, I suppose I could. Yeah.
00:22:30I mean, if you're new to town, you should see the town.
00:22:33Yeah. Friday night at 7.
00:22:37Works for me.
00:22:39Perfect.
00:22:40Great.
00:22:43Thanks again for tonight.
00:22:45Of course.
00:22:48Bye.
00:23:09Here's your tree, delivered freely thanks to you.
00:23:12Till Friday, Jessica.
00:23:19Bye.
00:23:25Jessica Roberts, delivering a tree to a guy and giving him a tour.
00:23:29I must say, I'm impressed.
00:23:31I'm just being welcoming.
00:23:32He's new to town and he seemed kind.
00:23:34And?
00:23:35And smart.
00:23:36Oh.
00:23:38Okay, okay, he's cute too.
00:23:40I think it was sweet of him to give us that advice on how to compete with harvest, so I am just showing him around town.
00:23:45Sure.
00:23:46It's not a date or anything.
00:23:47It is so a date.
00:23:48Not a date.
00:23:49Huge date.
00:23:50Not a date.
00:23:51Yeah.
00:23:52Jessica Roberts, seriously?
00:23:53You do realize that...
00:23:54That her farm is our main competition?
00:23:56Of course I do.
00:23:58Now?
00:23:59I honestly had no idea that was her farm until I walked into their house and there she was.
00:24:06I mean, what are the odds?
00:24:08Okay, so what did she say when you told her you work at HGS?
00:24:14Oh no.
00:24:16You didn't tell her.
00:24:18I wanted to.
00:24:19Really, I did.
00:24:20But I was having such a good time getting to know her and her family, I just couldn't find the right moment.
00:24:27She's going to be so mad.
00:24:29Or, maybe she'll have such an amazing time on our date, she'll see it's only business and not William.
00:24:39Oh, you're serious?
00:24:41Yeah, no.
00:24:42You don't know the Roberts family like I do.
00:24:44You have to tell her soon.
00:24:47I know.
00:24:48I will.
00:24:53Soon.
00:24:58If it isn't Benedict Sherman.
00:25:01Um, okay.
00:25:02Hi to you too.
00:25:03Would you be so kind, Sherman, to explain exactly why you would do a puff piece on Harvest Grand Opening instead of our town's local retailers?
00:25:11Yeah, tipping the scales for a national chain is hardly fair.
00:25:15We thought it'd be a good story.
00:25:17A new retail business comes to Hudson Springs, creating jobs at the holidays.
00:25:20How many Harvest gift cards do they bribe you with?
00:25:22Be honest.
00:25:24None.
00:25:26I swear.
00:25:28Well then, that's great news, right Jess?
00:25:30That is great news.
00:25:32That means you can do a piece on our farm for free.
00:25:36And what is the newsworthy angle?
00:25:39A feel-good story about a local establishment that's been spreading holiday cheer for decades in the county.
00:25:45Unlike Harvest.
00:25:47You need to make this right, Sherman.
00:25:49I doubt my producer will go for it.
00:25:56Sherman, Sherman, Sherman.
00:25:59Sherman.
00:26:01Have you forgotten a certain favor I did for a certain classmate who couldn't get a date to senior prom?
00:26:06Well, I'm cashing in that favor now.
00:26:09Or I can share your story on your social media.
00:26:12Okay, okay, okay. We'll make it happen.
00:26:14Today.
00:26:15I will call my crew right now. Just put your phone away.
00:26:18Please.
00:26:26Were you bluffing?
00:26:27Did I look like a bluff?
00:26:28I have no idea. I am just glad you were on my team.
00:26:30Always.
00:26:32There is no better way to kick off the Hudson County holiday season
00:26:35than with a trip to the Roberts Family Farm for a homegrown Christmas tree.
00:26:39This local treasure off Route 12 sells beautiful Christmas trees
00:26:43and has been providing the community with plants and garden supplies for three generations.
00:26:47With me today is Jessica Roberts, who runs the farm.
00:26:50Jessica, why is this year's tree farm especially meaningful to you?
00:26:54Well, Sherman, that is a great question.
00:26:57My dad, Hal, ran this farm for over 30 years.
00:27:01He loved that our family farm was spreading holiday cheer
00:27:04all across the county, one tree at a time.
00:27:07Christmas is a tradition around here.
00:27:09And we need that in our community now more than ever, right?
00:27:12Right. She's good.
00:27:13Oh, Jessica, more than good. She's great.
00:27:17I loved their farm as a kid.
00:27:19I'm getting my tree there tomorrow.
00:27:23What?
00:27:24My dad always used to say, we don't just sell trees, we make memories.
00:27:28And I feel the exact same way.
00:27:31What a nice story.
00:27:33Oh, and one more thing.
00:27:34I just think it's important for your viewers to know
00:27:37that small local businesses like our family farm
00:27:41are the lifeblood of our community.
00:27:44We treat our customers like friends and neighbors because they are.
00:27:49That new HGS, it can't make the same claim.
00:27:53Do not fall for their gimmicks, OK?
00:27:55We just called you out.
00:27:56Just come on down to our family farm.
00:27:58And even if you don't mind eating, you'll have fun.
00:28:00Oh, and mention Channel 4 and you'll get 10% off.
00:28:04In other news, as the year comes to a close,
00:28:07the mayor of Hudson Springs announced today
00:28:10her city faces severe budget cuts.
00:28:13It's our responsibility to spend wisely on our community's top priorities.
00:28:18Unfortunately, that means scaling back
00:28:20on some of our holiday traditions this year.
00:28:26As you can see, Ms. Mayor, we've hired over 30 sales associates so far,
00:28:30all from Hudson County.
00:28:32Yeah, I mean, I was looking for a job for over four months.
00:28:34Never thought I'd be a manager in an HGS superstore.
00:28:37Well, that's fantastic.
00:28:38We could certainly use more taxpayers and shoppers around here.
00:28:43Saw that news story last night. Sounds grim.
00:28:46Well, everyone needs to tighten their belts, especially City Hall.
00:28:49She isn't always easy at the holidays.
00:28:51That's why we at Harvest want to help. Follow me.
00:28:53Oh.
00:28:56Looks like the news story gave us the bump we needed at the right time.
00:29:00Ten days before Christmas.
00:29:03Clay was right. You can compete without much money.
00:29:06Jessica!
00:29:08It's for you. It's the mayor's office.
00:29:10Oh.
00:29:14Mayor Barnes, I was just about to call you.
00:29:17When would you like the tree sent over?
00:29:19Well, that's why I'm calling. It's not going to work out this year. I'm sorry.
00:29:24What do you mean?
00:29:26If it's the price, we can work something out.
00:29:29Uh, well, another vendor donated a tree.
00:29:32But I thought the tree we picked was perfect.
00:29:35I'm sorry, Jessica. We're just too cash-strapped to turn it down.
00:29:38Please don't take it personally.
00:29:40Hopefully next year we'll have the funds to be able to buy from you again.
00:29:44I hope so, too.
00:29:47Okay, bye-bye.
00:29:55Don't look so glum. It's Friday night and you've got a hot date to get ready for.
00:29:59It is not a date. It's a tour.
00:30:02Sure. Whatever.
00:30:04With a cute guy who likes you.
00:30:06Come on.
00:30:10Jessica Roberts is going out. Finally.
00:30:13Hey, I date sometimes. Just not as often as you.
00:30:16Hey, at least I try.
00:30:18Okay, what about this?
00:30:20You look like a park ranger.
00:30:22I don't even know what that means.
00:30:24Well, it's not a compliment.
00:30:26Out of my way.
00:30:30Okay. Nope. Nope. Definitely not.
00:30:34Wow. Uh, oh, wow. This might just work.
00:30:37Honestly, I know what to get you for Christmas.
00:30:40Really? That shirt?
00:30:42Trust me. Keep the jeans. Swap the top.
00:30:44Okay. Yeah. Okay.
00:30:48You look beautiful. I mean, you always do. Just in a different way tonight.
00:30:53And, uh, I'm going to stop talking.
00:30:55Thank you. For the compliment, I mean.
00:31:02Before we go, there's something you should know.
00:31:05And truth comes out. You have a girlfriend.
00:31:09What? No.
00:31:10A wife?
00:31:11No.
00:31:12Poor kids.
00:31:13What I wanted to tell you is...
00:31:20I'm not a fan of eggnog.
00:31:22I mean, some people love it. You might be one of them.
00:31:24Nothing wrong with that. I just, I wanted to put it out there from the start.
00:31:27Thank you. Thank you for your honesty.
00:31:29Great. Can we go now, Clay, for Manhattan?
00:31:34Yeah.
00:31:35Yeah.
00:31:39Every moment of every day is an opportunity to convert, to convince, to sell.
00:31:45Oops. You were that. One of my business podcasts.
00:31:49No, no. Leave it on. I want to hear it.
00:31:53Every person you meet is a possible buyer.
00:31:56Maybe not today, or tomorrow, but someday.
00:31:59Your contacts are your currency.
00:32:01This guy can't be serious.
00:32:04Everyone's buying or selling something, even if they don't know it.
00:32:07I don't know. Reducing everything to a transaction?
00:32:11What about being a good person? Giving back to the community?
00:32:15You can be successful in business and be a good person. You're proof of that.
00:32:19Thanks. I'd like to think so.
00:32:22As for me, I'm trying to make every day a win for the company.
00:32:25But I'm also trying to contribute to the community here so that everybody benefits.
00:32:29I can send you these podcasts if you want to stream some.
00:32:32I actually prefer the Claycast.
00:32:37Okay.
00:32:38You love what you do. It's cute.
00:32:44Okay, so pick your tour.
00:32:46You can have the official Hudson Springs tour featuring historical landmarks.
00:32:51Takes all of about three minutes.
00:32:53Or you can have the official Jessica Roberts tour featuring Jessica Roberts landmarks.
00:32:58You pick.
00:33:00The latter, definitely.
00:33:02Excellent choice.
00:33:03Excellent choice.
00:33:05My first date was Brandon Marks.
00:33:09He took me to the Train Museum Christmas Light Up.
00:33:13I was 16. It was great.
00:33:16Except for the fact that his parents came and stood behind us the entire time.
00:33:20Awkward.
00:33:21Yeah.
00:33:22Your mom's not falling for this, is she?
00:33:24No, not likely.
00:33:26Really?
00:33:29It's a nice tradition.
00:33:31A tradition where, for the first time in decades, we will not be using a tree from the Roberts family farm.
00:33:36Oh?
00:33:37Yeah, someone donated a tree, so the city doesn't need to buy it from us.
00:33:41Can't blame them for taking a free tree.
00:33:44Oh, I know.
00:33:45I just hoped he used the first tree my dad ever planted in the Grove.
00:33:49It would have been such a nice tribute to him.
00:33:52All lit up. The center of the community he loved so much.
00:33:56So sorry that didn't work out.
00:33:59Me too.
00:34:03Evening, Clay.
00:34:04Jess.
00:34:05How you doing, fellas?
00:34:06Hey.
00:34:08You've been here a week and you already know Earl and Felix?
00:34:11I'd not do. Their friendship's expensive, but I like those guys.
00:34:18Can I ask you something?
00:34:19Yeah.
00:34:21How is it you're still single?
00:34:23I think every guy in Hudson Springs would be after you.
00:34:26Oh, well, I don't know about that.
00:34:30I don't know. I guess my family and the farm have just always come first.
00:34:33Especially when my dad needed help managing everything.
00:34:36I was happy to be here for him.
00:34:39Sounds like you sacrificed a lot.
00:34:41Didn't feel like a sacrifice.
00:34:44What about you?
00:34:46No big apple lady snapped you up yet?
00:34:49Not yet.
00:34:51I come from a family of workaholics.
00:34:53When we were kids, my dad sat us all down and said,
00:34:56Kids, money isn't everything. It's the only thing.
00:35:01So working hard and climbing the corporate ladder has always been the priority.
00:35:06Long hours.
00:35:08Traveling lots for work and an apartment I barely use except to sleep.
00:35:12You sound like a lot of fun.
00:35:14It's the big city way of life.
00:35:17So I guess Hudson Springs must feel like such a culture shock to you.
00:35:21At first.
00:35:23Slowing down a little has been good for me.
00:35:26I'm seeing things I didn't realize I was missing.
00:35:29Fresh air.
00:35:30Trees.
00:35:33Conversations with a strong, smart, beautiful woman.
00:35:41I bet you say that to all the farm girls.
00:35:44Are you hungry?
00:35:45Yes.
00:35:46Let's eat.
00:35:47Okay.
00:35:51Hi, Jessica.
00:35:53How you doing, Clay?
00:35:55Wait. You're a regular already?
00:35:58I've seen him every morning this week. And most nights.
00:36:01Wow. And here I was thinking I was taking you someplace you've never been.
00:36:04Sorry. You just seem so excited to show me.
00:36:07Truth is, I'm hooked on her coffee.
00:36:09I might even have to have it shipped to New York.
00:36:12I mean, Manhattan.
00:36:13Manhattan.
00:36:15Why don't you two grab a seat? I'll bring you a couple glasses of wine. On the house.
00:36:24Wow. Even Dottie likes you.
00:36:30I'd like to make a toast to that tree that almost knocked me down.
00:36:34If it hadn't, we may never have met.
00:36:38To the tree. And my negligence.
00:36:44By the way, I saw you on TV the other night.
00:36:46Oh, no. You did?
00:36:49What? You had a real screen presence.
00:36:52Oh, really? I was so nervous. I mean, I did get the message out.
00:36:56And the free press definitely helped, but we still need to up our game.
00:37:00Now, there's a sight.
00:37:02Sherman! Hi! This is Clay. Clay.
00:37:05Oh, I know Clay. In fact, we did a story together just last week.
00:37:10Oh. Wait, is there anybody in this town you don't know?
00:37:14It's good to see you, Sherman.
00:37:17This meatloaf is delicious.
00:37:21Wow.
00:37:23Um, it is really good to see you two rivals in peace talks.
00:37:29Enjoy your dinner.
00:37:30Okay.
00:37:32Peace talks? I didn't know we were at work.
00:37:36So, what was the story he did?
00:37:40Oh, it was nothing.
00:37:42Oh, come on. Tell me. Maybe I saw it.
00:37:49Clay?
00:37:53Promise you won't get mad?
00:37:56Why would I get mad?
00:38:00Okay.
00:38:02He did a story for me about...
00:38:07a harvest garden supply.
00:38:10What?
00:38:11Wait, what?
00:38:12I wanted to tell you before, but it just didn't seem like a good time, and...
00:38:19You work for Harvest?
00:38:22I'm a regional marketing director.
00:38:25They send me in to launch certain stores.
00:38:27Ha!
00:38:29You're funny. That's a really funny, really bad joke.
00:38:34I mean, you and Sherman know each other somehow.
00:38:37Please tell me you're kidding.
00:38:39I'm sorry.
00:38:42You're sorry?
00:38:45Why didn't you tell me?
00:38:47I wanted to. Really, I did.
00:38:50But you and Scott, and especially your friend Delaney, hate Harvest, and...
00:38:56I thought that if I told you the truth, then you would never even give me a chance.
00:38:59So, you just omitted a pretty key part of yourself.
00:39:05I just wanted to get to know you.
00:39:08What for?
00:39:09What, so you could size up your competition?
00:39:13What, figure out our weaknesses so you could lure our customers away and beat us?
00:39:21Wow.
00:39:22No, of course not.
00:39:23You seemed kind.
00:39:26And funny.
00:39:28And smart.
00:39:30Let me get dinner.
00:39:33I knew it was too good to be true.
00:39:40I'm sorry.
00:39:52I can't believe this guy.
00:39:53I mean, in our own house, acting so polite, and giving us business advice?
00:39:59That guy's got some nerve.
00:40:01I just wish he would have told me.
00:40:03Exactly. Instead of going on a date with you when he knew that it was our farm that he was stealing business from.
00:40:13Mom and I, we could tell that you were excited about him.
00:40:18We're always hoping that you're gonna be a great guy.
00:40:21Thanks. Me too.
00:40:24I swear, if I see Clay, I'm gonna...
00:40:27You will do nothing, Scott.
00:40:30Let's just focus on what we have to do.
00:40:34Just like every year.
00:40:41See? I told you she'd be mad.
00:40:44It's not so much what she said, but how she looked at me.
00:40:48Like I betrayed her.
00:40:50I felt terrible keeping the truth from her.
00:40:53I still do.
00:40:55So what are you gonna do?
00:40:57I don't know.
00:40:59Can't change how she feels about Harvest.
00:41:02But hopefully I can change how she feels about me.
00:41:19$22.99? How is that even possible?
00:41:23Not even in Northeastern fur.
00:41:26Won't last two weeks.
00:41:32Found what you were looking for?
00:41:35Uh, no thank you. I'm just browsing.
00:41:38Sorry about the other night.
00:41:44You have every right to be upset.
00:41:47I should have told you the truth sooner.
00:41:49But I didn't.
00:41:51Because I wanted you to like me for who I am instead of prejudging me for who I work for.
00:41:55The Death Star, you mean.
00:41:56Did you know that Harvest started out as a small family farm just like yours?
00:42:00Wilbur Anderson, the founder, opened a small produce stand on a country road and grew from there.
00:42:05He had those same small town values that people around here share.
00:42:09That's part of what appealed to me about the job.
00:42:12Building on his underdog story and turning new customers into fans of the brand.
00:42:18That is a fan club I want no part of.
00:42:21You have every right to be cynical.
00:42:23But the competition between Harvest and your farm?
00:42:26That's business.
00:42:28This? Between us?
00:42:32It's personal.
00:42:35Well it all feels the same to me.
00:42:38I'm not trying to put you out of business.
00:42:41I'm just trying to get people to shop at this store.
00:42:44So we're competing. Big deal.
00:42:46Embrace the challenge and push yourself to win.
00:42:49You sound like your podcast.
00:42:50And I don't need your patronizing advice.
00:42:54If you want to help us out, stop selling trees.
00:42:57I can't do that.
00:42:59I put a lot of my budget into that tree lot.
00:43:02Brings people into the store. That's my job.
00:43:05Selling low-grade trees and foreign-made gardening supplies. How noble.
00:43:10Our customers love worldwide selection at low, low prices.
00:43:14Look, I didn't come here to debate the flimsy merits of the farm.
00:43:17I didn't come here to debate the flimsy merits of the HGS business model.
00:43:23I'm here to see what I'm up against.
00:43:25So we can beat HGS. And you.
00:43:28I'll have to warn you. I'm not one to lose.
00:43:31But I wish you the best of luck anyway.
00:43:34Well, you too.
00:43:37That's a nice shirt.
00:43:39Very, very good color on you.
00:43:42Oh, I think it's lilac.
00:43:53Manager.
00:43:55Oh, you've been working so hard to find a job, being there for your family.
00:43:59I'm so proud of you.
00:44:01Thanks, Annie. But Scott sure isn't.
00:44:04Think he'll ever forgive me?
00:44:06Oh, Xavier, honey.
00:44:09Scott is navigating a whole new landscape of responsibilities at the farm now that Dad is gone.
00:44:14And you are doing what is right for you and your future.
00:44:19We're family.
00:44:21You and Scott, you're going to find your way. Just have a little patience.
00:44:25Thanks.
00:44:29A concert?
00:44:31Yeah. Delaney's band is playing to raise money for sprucing up the train museum.
00:44:36Jessica thought it'd be good PR for our farm.
00:44:39Well, as part of this family, I would love to hang some up in the store.
00:44:42Oh, well, that's great, honey. Thank you.
00:44:47Thanks for the chat, Annie.
00:44:49Anytime. And say hello to your mother.
00:44:51Always will.
00:44:56Who was that?
00:44:58Your best friend, Xavier.
00:45:00Xavier?
00:45:06Hark the herald angels sing.
00:45:11Glory to the newborn king.
00:45:22All right, everyone. Let's hear it for Hudson Springs' very own Senior Singer Society.
00:45:31Now, I would like to thank Claymore and Xavier Norris from Harvest Garden Supply for donating this tree to the annual Hudson Springs Tree Lighting Ceremony.
00:45:43And for throwing in the free delivery.
00:45:47Christmas just wouldn't be the same without your incredible generosity. Thank you.
00:45:53Thank you, Mayor.
00:45:56It's our pleasure to help out such a wonderful community in a small way.
00:46:01I know we at Harvest are new to town, but so many of you have already stopped by the store and just love getting to know you.
00:46:08Seeing firsthand what makes this place special.
00:46:11Harvest was founded on the same small-town values you good people share, so we hope you'll give us a chance to earn your trust, your friendship, and your business.
00:46:26Yeah, right. I'm not filing for that corporate show.
00:46:29I don't know. He seems sincere.
00:46:31Well, what?
00:46:33Let the countdown begin. In ten, nine, eight, seven, six, five, four, three, two, one.
00:46:46Yeah!
00:46:54Morning.
00:46:56Morning.
00:46:59What's this?
00:47:01So I was right. It was you and HGS that kept the town from buying my dad's tree.
00:47:07Sorry about that. I was just trying to protect the Hudson Springs tradition.
00:47:11I didn't know what it meant to your family. Or you.
00:47:13Honest. Benefit concert.
00:47:17Yeah. We're raising money to spruce up the tree museum. It's looking a little run down.
00:47:22The tree is nice, but we wanted to do something lasting.
00:47:27Concert's a smart idea.
00:47:29He says sarcastically.
00:47:31No, I mean it. We get some new people walking around the farm. Exposure and doing good for the town. It's a win-win.
00:47:39So am I allowed to come with us?
00:47:41It's a free country. But if you do, bring cash. Lots of it.
00:47:49That tree donation was a solid PR move. Good job.
00:47:53Tree sales are up and so is everything else.
00:47:56It's an improvement, but it's a week before Christmas and the numbers still aren't where they need to be.
00:48:01Which is why I'm rolling out new reasons to come to HGS every day.
00:48:06Good. We're counting on you, Clay.
00:48:08I won't let you down.
00:48:09I won't let you down.
00:48:22You're gonna have a blast.
00:48:24I'm looking forward to it.
00:48:26Hey, Scott.
00:48:28Xavier? I'm so sorry, guys, but we're actually totally sold out for the night.
00:48:34What are you talking about? There's tons of space in there.
00:48:36No, no. Not for Harvest, guys. There isn't. We're just here to support the town like everybody else.
00:48:42And we thank you for that.
00:48:45Thank you very, very much. Here are your two tickets, gentlemen, and you enjoy yourselves.
00:48:51Thank you. Thanks, Annie.
00:48:53I didn't raise you to be rude. Xavier's your friend. I mean, when are you gonna cut him some slack?
00:48:58Yeah, it's simple. When he stops working for the enemy.
00:49:00Oh, not everybody can go off to college and choose their career. Maybe you could be a little bit more understanding.
00:49:06Okay.
00:49:14Thank you! I just found out we raised over a thousand dollars to help spruce up our train museum!
00:49:23None of this would have been possible without my BFF, Jessica Roberts, and her farm.
00:49:28So show your love and come back and buy a Christmas tree! Yeah!
00:49:32We will match any place you find your bread harvest.
00:49:35That baby store is stealing business from mom-and-pop shops like this one.
00:49:39So if you really care about Hudson Springs, you'll boycott Harvest Garden and shop local!
00:49:45Yeah!
00:50:00I had nothing to do with that.
00:50:02It's okay. I'm all for free speech.
00:50:06So sticking out like a sore thumb just comes naturally to you, doesn't it?
00:50:10No idea what you mean.
00:50:11Someone should get you some flannels for Christmas.
00:50:14I'll let Santa know.
00:50:16Doubt you're on the nice list.
00:50:18Not yet, but I'm trying.
00:50:33Great turnout. I'm impressed.
00:50:36Going all in on my home turf advantage.
00:50:38See, around here, the holidays are about people coming together, not just buying stuff.
00:50:44You know your town.
00:50:46Underestimate me at your peril.
00:50:50Do you, uh, want to dance?
00:50:56With you?
00:50:58That was the idea. Yeah.
00:51:01I... I don't think so.
00:51:03I just, I don't think it would be a good look, uh, you know, being seen dancing with Harvest Garden Supplies' regional marketing director.
00:51:11Yeah. Yeah, I guess not.
00:51:13Yeah.
00:51:16What if I'm dancing and you just happen to be dancing in my general proximity?
00:51:24That be a better look?
00:51:26I suppose that could be okay.
00:51:29Well, I'm going to go dance now.
00:51:32There.
00:51:34By myself.
00:51:36Mm-hmm.
00:51:38Like that?
00:51:40Okay.
00:51:50Oh.
00:51:52Too close?
00:51:58I guess this is okay.
00:52:04Does this mean you're a little closer to forgiving me?
00:52:08No. We're just dancing.
00:52:11Uh-huh.
00:52:12Just dancing.
00:52:13Sure.
00:52:15Just dancing.
00:52:20Oh, look at those two.
00:52:24Wow.
00:52:26You just better not hurt her again.
00:52:30Come on.
00:52:32Dance.
00:52:34All right. Come on.
00:52:49Whoa, uh, what's all this?
00:52:51The difference between selling a few trees and selling an experience.
00:53:03What's up?
00:53:04I'm coming to pick you up. There's something you need to see.
00:53:06Harvest?
00:53:07What else? Be outside in five.
00:53:12Merry Christmas, you guys. Here's a coupon for 10% off. Ho, ho, ho.
00:53:18Happy holidays from HGS.
00:53:22Oh, this is grotesque.
00:53:27Grotesquely awesome.
00:53:29And free.
00:53:31People love free Christmas.
00:53:33What are we going to do?
00:53:35The only thing we can.
00:53:37We are going to out-free Christmas them.
00:53:40You can do better than this?
00:53:42Watch me.
00:53:43You go, business Jess.
00:53:52Okay, sweethearts. A little cider break.
00:53:56Enjoy.
00:53:57So good.
00:53:59Hey, Jessica.
00:54:01Oh, I know that look. You're worried about something.
00:54:04Yeah, I'm worried about how we're going to pay for all this.
00:54:08Well, sometimes you have to spend money to make money.
00:54:11I know, except I just totaled up our expenses and we don't have the cash to make payroll this weekend.
00:54:15We are going to sell more this year than we ever have. Of everything.
00:54:19Yeah, but it's the holidays. People need to be paid. Like, today.
00:54:23You know, Christmas is right around the corner.
00:54:51Ah, don't look at me like that, Sheila.
00:55:09You look shell-shocked.
00:55:11This, uh...
00:55:13Well, this is, uh...
00:55:15Holiday-tacular?
00:55:17Yeah.
00:55:18I mean, look, it's no light show experience in a parking lot, but we do our best.
00:55:24Extreme measures were taken to pay for it, but, you know, it's all worth it to see that look on your face.
00:55:30What kind of extreme measures?
00:55:33I'd rather not say.
00:55:36But I have to get back to work because, as you can see, I have a lot of customers that I have to deal with.
00:55:43Yeah, I should get back to work, too.
00:55:46Good luck with this.
00:55:47Thanks. I mean, I don't think I'm going to need it, but, you know, thanks.
00:55:51Yeah, I can see that.
00:55:52Yeah, great.
00:55:53Alright.
00:55:54Yeah, bye.
00:55:55Bye.
00:56:02Wow.
00:56:03Oh, this is wonderful.
00:56:06Wow, Christmas came to Hudson Springs after all.
00:56:09Mayor Barnes must have found some pennies in the town budget.
00:56:14Or her favorite benefactor came through again.
00:56:20It's a Harvestpalooza in here.
00:56:22Let's get out of here.
00:56:23Agreed.
00:56:24Stop, you three. This is very special for our town. I mean, who cares who the sponsor is?
00:56:30Besides, we've all been working very hard. We could use a break.
00:56:38Oh, look. Free scarves. Oh, thank you very much.
00:56:43Oh, lovely.
00:56:45No, absolutely not.
00:56:46I'm not wearing this.
00:56:48Oh, very soft.
00:56:51What? I'm cold.
00:56:54Elderly exemption.
00:56:56Fine, but we're taking them to the Salvation Army the second we leave here.
00:57:00Hey, guys. Hot cocoa, anyone?
00:57:03Um, actually, you can take your free beverages someplace else, Xavier.
00:57:07Sorry, I just thought since it was so cold you might like one.
00:57:10No, thank you, Xavier. That's very nice of you. Don't mind him.
00:57:18Sure, Scott?
00:57:19Got marshmallows on top.
00:57:29Okay, cheers.
00:57:31To marshmallows.
00:57:32Let's go have some fun.
00:57:38Very impressive.
00:57:39Oh!
00:57:43I can do that on my best day.
00:57:45Hi, thanks for coming.
00:57:47Hi, thank you. Okay.
00:57:51Not my forte, Mother.
00:57:53Oh, a line, like a conga line.
00:57:55Oh!
00:57:57This is confusing.
00:58:10Hey.
00:58:11Hey.
00:58:12Glad you could make it.
00:58:14My mom insisted.
00:58:16Your mom, huh?
00:58:18Mm-hmm.
00:58:19So, what'd you think of my event?
00:58:21Oh, did Harvest sponsor this show? I hardly noticed.
00:58:27Very funny.
00:58:29I mean, if you wanted people to see the Harvest logo in their sleep tonight, you probably succeeded.
00:58:35That is my job.
00:58:37Pains me to say it, but you were very good at it.
00:58:41I do have to ask.
00:58:43Uh, why didn't I see you out on the ice?
00:58:45Oh, I, uh...
00:58:48I'm not much of a skater.
00:58:49Really?
00:58:50Hmm, well, around here, babies learn how to skate first, then walk.
00:58:55Skating toddlers?
00:58:57I knew something was missing from this event.
00:58:59Maybe next year.
00:59:02Anyway, see you on the, uh, proverbial battlefield.
00:59:06Right.
00:59:07Well, uh, thanks for coming out.
00:59:12My mom insisted.
00:59:25Need some help?
00:59:27What are you doing here?
00:59:29What are you doing here?
00:59:31I heard you might need some more volunteers.
00:59:33Wow, um, okay, sure.
00:59:36Heard from whom?
00:59:38Oh, found grapevine.
00:59:40I may have mentioned something to Xavier at the rink.
00:59:43I thought maybe we could extend our truce just a little bit longer.
00:59:47For a good cause and all.
00:59:50Okay.
00:59:51Truce extension granted.
00:59:55Now get to work.
00:59:58Uh, yeah, those are gonna go right over there.
01:00:01Okay.
01:00:02Yep. You said you wanted to work, so...
01:00:06All of those.
01:00:08And those.
01:00:09Okay.
01:00:11Go over there.
01:00:28So, who wants to be interviewed first?
01:00:31You called the press?
01:00:33No, I didn't. I swear.
01:00:36What are you doing here, Sherman?
01:00:38Two rivals working together for the common good.
01:00:41Now that is a newsworthy story.
01:00:44I'll pass.
01:00:46Not everything has to be a PR moment.
01:00:49Are you sure?
01:00:50Mm-hmm.
01:00:52I'm sure if he's sure.
01:00:54I'm sure if he's sure.
01:00:57Go away, Sherman.
01:00:58Suit yourselves. Come on, Sam.
01:01:07It's amazing what people can do, though, when they work together to make things better.
01:01:11For free, no less.
01:01:14Do you have plans tonight?
01:01:16You tell me.
01:01:21Are you sure we're allowed to be in here?
01:01:23Yes, the owner's an old friend.
01:01:25One of the perks of small-town life.
01:01:28Now quit stalling and get out of here.
01:01:30Promise you won't laugh?
01:01:32Promise.
01:01:35Oh!
01:01:36Hey, you promised!
01:01:37I'm sorry.
01:01:40You are full of surprises, Jessica Roberts.
01:01:43Well, I figure you want to try to fit in around here, you've got to learn how to skate.
01:01:48And you thought you'd better be my instructor over there.
01:01:50Exactly.
01:01:51Exactly.
01:01:52And you're welcome.
01:01:57I have to admit it, Hudson Springs is growing on me lately.
01:02:00I can see why you'd never want to leave.
01:02:02I'm surprised to hear you say that.
01:02:04Sometimes I surprise myself.
01:02:07Ah, this is the first chance I've had to get out and skate all season.
01:02:11I've just been working non-stop.
01:02:13So, I guess you're rubbing off on me, too.
01:02:17Workaholism can be contagious.
01:02:19It's okay.
01:02:20You know, competing with you has forced me to hustle.
01:02:23Which has been challenging, but also fun.
01:02:27Well, you're exceptional at it.
01:02:30Well, being supremely mad at you is a great motivator.
01:02:34So, you're not mad anymore?
01:02:38I guess I realize all that stuff between us...
01:02:45It's just business.
01:02:47But this is...
01:02:51personal.
01:02:53Exactly.
01:03:02Oh my gosh! Oh my gosh! Oh my gosh! Oh my gosh!
01:03:04Are you okay?
01:03:09No.
01:03:10I think I shattered my self-confidence.
01:03:17I think I'm gonna need a few more lessons.
01:03:19Come on.
01:03:21You got it. You got it.
01:03:27Hi, honey!
01:03:32So?
01:03:33Well, you're in a good mood today.
01:03:35What makes you think that?
01:03:37Well, for one thing, you are glowing.
01:03:39Am I? Huh.
01:03:42I guess I'm just really happy about the sales.
01:03:44And the fact that our fair is such a big hit.
01:03:48Well, I'm happy you're happy, no matter what.
01:03:52Or who is behind it.
01:04:03Let me guess. You're picturing yourself in your new corner office.
01:04:07Oh, come on. The new sales numbers are through the roof.
01:04:10Your tactics worked.
01:04:11Yeah.
01:04:12We turned this around.
01:04:13Looks like HGS is here to stay in Hudson Springs.
01:04:16Cheers to that.
01:04:19Listen, sorry if I doubted you, by the way.
01:04:21I had no idea I was working with a marketing genius.
01:04:23Just doing my job.
01:04:24Well, thank you.
01:04:27Boom!
01:04:42Hey. Mom said you wanted to talk to me.
01:04:44Yeah. It's about the books.
01:04:48Well, don't look so glum. Our sales have never been better.
01:04:50But our expenses have never been higher.
01:04:52We had to hire more staff.
01:04:54Plus Santa. Plus all the materials to build and paint everything.
01:04:58Overtime. It all adds up.
01:05:00And unfortunately, no matter how well we do in these next two days before Christmas,
01:05:04we're still going to be in the red.
01:05:07But I sold Dad's truck.
01:05:09And that helped.
01:05:12But it wasn't enough.
01:05:13Well, we'll have a sale.
01:05:15We'll put the wreaths and poinsettias half off.
01:05:17People love that. They'll go crazy for it.
01:05:19I guess I think that we need to talk about selling the farm.
01:05:25Scott.
01:05:26If we prepare it now, we can have it on the market in time for spring.
01:05:29There has to be another way.
01:05:31We could get another loan from the bank, call Mrs. Steingart.
01:05:34I called her already.
01:05:36And she said no.
01:05:39I'm sorry. I really am.
01:05:43I've seen what you've managed to do here. We all have.
01:05:46And it was an incredibly valiant effort.
01:05:49But at some point, we have to face reality.
01:05:56Look, I know that this is home for you.
01:05:58But maybe this is a chance for something new.
01:06:04Did you ever think maybe the farm was holding you back from having your own life?
01:06:09I like my life here.
01:06:11I know.
01:06:13But there's this whole world out there to explore beyond this farm and beyond Hudson Springs.
01:06:21What would Dad say if he heard you talking like that?
01:06:24Dad is gone.
01:06:27Jess.
01:06:30We have to do what's right for us now.
01:06:33Not him.
01:06:45I'm sorry, Jess.
01:06:57Have a good night.
01:06:59There he is.
01:07:01Marcia, what are you doing here?
01:07:03Waiting to celebrate with you.
01:07:05I wanted to come up and personally thank you for killing it with a launch year.
01:07:10You had a slow start, but after seeing the new numbers this morning, everyone from the home office is over the moon.
01:07:17What can I say? I was inspired.
01:07:20I'm recommending you for a promotion.
01:07:22VP of Marketing, covering the entire Southwest.
01:07:26Congratulations.
01:07:29I don't know what to say.
01:07:31To your victory, then?
01:07:33To my victory.
01:07:38Can we help you?
01:07:40Excuse me, I didn't mean to interrupt your celebration.
01:07:44Jessica.
01:07:46No need to explain.
01:07:48You won.
01:07:51We're selling the farm.
01:07:52Why?
01:07:55Enjoy your night, Clay.
01:08:02What was that about?
01:08:06I'd rather not talk about it.
01:08:08Fair enough. You must be dying to get back to the city.
01:08:11Actually, Marcia, Hudson Springs has grown on me.
01:08:17Especially the people.
01:08:19Really?
01:08:21Well, I'm sure I don't need to remind you that we answer to the board at HGS first and foremost.
01:08:27Don't forget that.
01:08:29What would Wilbur Anderson say if he heard you right now?
01:08:32Excuse me?
01:08:34Wilbur Anderson was a lot like the people around here.
01:08:37Respected his customers.
01:08:40I wonder if HGS has forgotten that.
01:08:46What's so funny?
01:08:47Well, the way you were talking, I actually started to believe that Wilbur Anderson was real.
01:08:53What do you mean?
01:08:55Oh, no. You don't know.
01:08:59Oh, Wilbur Anderson never existed.
01:09:03He was created by Art Freeburg, a brilliant ad copy guy back in the 70s.
01:09:09He made the whole thing up as a sales tactic.
01:09:12I thought you knew.
01:09:15Well, that just goes to show you.
01:09:17You can sell ice to Alaskans if you tell them the right story.
01:09:22Be back at the office tomorrow.
01:09:24On Christmas Eve?
01:09:27Yes. I want to get you up to speed on your new role before the new year.
01:09:39A day ago, I was on top of the world.
01:09:44And in a flash, I am losing the farm and the first guy I saw a future with.
01:09:52It's on Christmas Eve.
01:09:54You don't know that for sure. There's still time, right?
01:09:57Are you talking about the farm or the guy?
01:09:59Maybe both.
01:10:04Just talk to him.
01:10:06No.
01:10:08Hey, Jessica, it's me. Clay.
01:10:14I would really like to talk to you.
01:10:16I know you're upset, but hopefully you'll call me back.
01:10:25Bye.
01:10:31Listen to his voicemail. Maybe he's...
01:10:33I don't get it.
01:10:35You were the one who forbade me from dating him.
01:10:38I know, and I didn't want to like Clay.
01:10:41But he clearly adores you, and I doubt he'd ever want to hurt you or put your farm out of business.
01:10:46He baited me into competing with him, knowing he would win all along.
01:10:50Oh, stop. If you're going to blame him, blame yourself too.
01:10:53Because win or lose, you loved playing the game.
01:10:55And it could have gotten ugly between you two, but it didn't.
01:10:58Because you liked each other too much.
01:11:00And maybe you'll lose the farm.
01:11:05But are you really ready to lose him too?
01:11:08Jessica Roberts, you deserve someone exceptional.
01:11:13I don't know if that's Clay, but you owe it to yourself to find out.
01:11:19So talk to him one more time, then decide.
01:11:27Hey, you wanted to see me, boss?
01:11:29I wanted to wish you good luck with the store.
01:11:31My time's up here.
01:11:33Wow. Already?
01:11:35We built up local awareness.
01:11:37Now, it's up to you to maintain the HGS brand in the area.
01:11:43Put together a checklist of all the quarterly marketing must-dos.
01:11:50It's been great working with you, Xavier.
01:11:52Yeah, you too.
01:11:54I mean, you've taught me so much. It's been an honor.
01:12:05Merry Christmas.
01:12:07You too.
01:12:09Merry Christmas.
01:12:33The select few who make it to the top know that winning is everything.
01:12:38Every day is a test of your will to compete.
01:12:41Because if you aren't willing to do whatever it takes to win...
01:13:08you're never going to make it.
01:13:33You okay?
01:13:35Not really.
01:13:38I promised Dad I would take care of this place.
01:13:43If we sell, I'll always feel like I let him down.
01:13:50Not really a comedy moment, Mom.
01:13:53I know. It's just...
01:13:56I heard the same thing many times from your father.
01:14:00Why?
01:14:01He didn't want to let you down.
01:14:03Me?
01:14:04Yeah.
01:14:06He knew how much you cared about this place.
01:14:10So he put his heart and soul into it until his very last day.
01:14:15Bless his heart.
01:14:17I miss him so much.
01:14:20Yeah.
01:14:23Me too.
01:14:27And I know how proud he'd be what you've managed to do here.
01:14:33Just like I am. I mean, you've done an incredible job.
01:14:36Thanks, Mom.
01:14:39Whatever happens...
01:14:41to the farm, I just want you to be happy...
01:14:44and to follow your heart...
01:14:47wherever it takes you.
01:14:53Call that boy.
01:14:55See what's possible in the next chapter of your life.
01:14:58Because you know what?
01:15:00Ready or not, it's coming.
01:15:05I hate when you're right.
01:15:06I know.
01:15:19It's Clay. Leave a message.
01:15:22Hi, Clay. It's Jessica.
01:15:24I'm sure you're back at work already.
01:15:27Congratulations on your promotion.
01:15:30I didn't mean what I said yesterday.
01:15:33I really am happy for you, truly.
01:15:36You deserve it.
01:15:40Anyway, I was hoping we could talk.
01:15:42So please give me a call when you have a chance.
01:15:46Bye.
01:15:58Excuse me.
01:16:00Oh, hi. Sorry, we just closed.
01:16:03Oh, it's okay. We're not here for a tree.
01:16:06Oh, are you lost?
01:16:08No, um, we're engaged.
01:16:11Oh! Well, um, congratulations.
01:16:16We're headed upstate to see some relatives.
01:16:18And along the way, we're looking at wedding venues.
01:16:20Everything in the city is still...
01:16:22We're headed upstate to see some relatives.
01:16:24And along the way, we're looking at wedding venues.
01:16:26Everything in the city is still...
01:16:28Typical.
01:16:29And expensive.
01:16:31I'm sorry to hear that.
01:16:33But why are you telling me all of this?
01:16:35We were here this morning, and this farm, it's...
01:16:38Exactly what we're looking for.
01:16:40Do you think the owner would ever rent that barn out for a wedding?
01:16:47I think they would.
01:16:49If you can put us in touch, that'd be awesome.
01:16:51Great news. You already are.
01:16:59O night...
01:17:02Divine...
01:17:06O night...
01:17:09O night...
01:17:12Divine...
01:17:17Okay, okay, I'll talk to him.
01:17:22Hey.
01:17:25Hey.
01:17:28Look, I'm sorry I didn't tell you about the whole harvest job thing.
01:17:31I figured if I did, you'd try to talk me out of it.
01:17:34I mean, you're right about that.
01:17:37But I know that you needed a job, so...
01:17:41It's cool.
01:17:43Really?
01:17:45Yeah, really.
01:17:47Really?
01:17:49Yeah.
01:17:54You okay?
01:17:56Not yet.
01:17:58But I did find a way to save the farm.
01:18:00Really?
01:18:01Really.
01:18:03Well, I'm not surprised, my amazing boss lady.
01:18:06I guess it's Merry Christmas, after all.
01:18:13First Christmas without Dad.
01:18:16It's so good to have all my kiddos together.
01:18:19Oh, Mom.
01:18:21Family is everything.
01:18:23Thanks, Mom. We love you, too.
01:18:25I know.
01:18:30Hi.
01:18:47Hi.
01:19:00Hello?
01:19:04Is somebody here?
01:19:08It's just me.
01:19:13What are you doing here?
01:19:15Waiting for you.
01:19:17To be honest, I thought you'd be home sooner. It's freezing out here.
01:19:21My dad's truck.
01:19:24Merry Christmas.
01:19:29I don't understand.
01:19:33That truck meant so much to your dad and to you.
01:19:37I was on my way out of town, and...
01:19:40I realized I couldn't go without convincing you not to sell this place.
01:19:43Clay...
01:19:44It means too much to you and to your family and to this community,
01:19:48and if there's anything I can do to help get it back on track...
01:19:50Clay.
01:19:52We're not selling the farm.
01:19:55Oh.
01:19:57Okay. Good.
01:19:59Competing with you made me realize what I'm capable of.
01:20:05This farm is going to be a venue for so much more than it's ever been.
01:20:11We're gonna have summer movie nights and Easter egg hunts and Fourth of July carnivals.
01:20:17Halloween pumpkin patch.
01:20:18A Halloween pumpkin patch?
01:20:20And the best part...
01:20:22Weddings.
01:20:24Brilliant.
01:20:25Yeah.
01:20:27I want to help.
01:20:29I'm not taking that promotion.
01:20:31In fact, I'm not going back to Harvest.
01:20:34I'm tired of peddling lies just so I can climb to the top of some corporate ladder.
01:20:38Are you sure?
01:20:40Because your podcast would say that's a huge mistake.
01:20:45You know, they say New York City is the center of the world,
01:20:49where anything's possible.
01:20:52But in all my years living there,
01:20:54I never felt anything but the need to hustle,
01:20:57do whatever it takes to win.
01:21:00Even though it's only been a few weeks,
01:21:03the only place I've ever felt a sense of real possibility,
01:21:07a life with family and friends and a real home,
01:21:12is right here.
01:21:14Hudson Springs.
01:21:17With you.
01:21:19Are you sure you want to live in Hudson Springs?
01:21:23If that's where you are.
01:21:25Because from the moment we met,
01:21:28I've been falling for you.
01:21:37Come back.
01:22:07Senorita.
01:22:22Senorita.
01:22:32Senorita.
01:22:41Hennessy.
01:22:44Senorita.
01:23:12Senorita.
01:23:31Hop, hop, top, top.
01:23:32Eeny, meeny, miny, moe.
01:23:33Who's your MD?
01:23:34Are you flexing on a street with Lambo?
01:23:36Eeny, meeny, miny, moe.
01:23:37You don't have much choice.
01:23:39Where's mine with me?
01:23:40I know you like me.
01:23:41Even though I don't understand,
01:23:42but I know that love can't be wasted.
01:23:43When I'm in a hurry,
01:23:44I give myself to you.
01:23:45It's not about love.
01:23:47After many nights, I'm tired.
01:23:48Yeah, fuck that shit.
01:23:49I want to love until I'm old.
01:23:51Go to the streets, ride a bike.
01:23:52No need to walk, no need to go out.
01:23:53I just need to try once.
01:23:54And you and I live like yesterday.
01:23:57Play stuff.
01:23:58Headache.
01:23:59Fiddle.
01:24:00Ding.
01:24:02Smile.
01:24:03On the street.
01:24:04The road.
01:24:05Ding.
01:24:07Now you can fly.
01:24:08It's a little bit from the heart.
01:24:09Now you can fly like butterfly.
01:24:13But I still believe in a love in a dream.
01:24:15And wait for you to come.
01:24:18I also want to love.
01:24:19I just want to love.
01:24:21Senorita.
01:24:23Go to the streets.
01:24:26Senorita.
01:24:28Go to the streets.
01:24:31Senorita.
01:24:33Go to the streets.
01:24:36Senorita.
01:24:38Go to the streets.
01:24:56Senorita.
01:24:57Go to the streets.