Mario Ho, co-CEO of Ninjas in Pajamas Group, joins TheStreet to explain what the next step is for esports as an industry.
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00:00So, one stage that is big, of course, is the United States, right?
00:06Absolutely.
00:07You guys have a bigger presence in South America, in Asia, and in Europe.
00:14So, what is it going to take for you to get a bigger stake of what's happening in the United States?
00:23What is it going to take?
00:25Now, the U.S. esports market or gaming market is huge, especially with how well the traditional sports market has done here in the States.
00:34I mean, you look at NBA, you look at NFL, the monetization and the valuations of those teams, highest in the world.
00:41So, of course, we want to get in on this market, and we already have plans for that.
00:46So, what does the future of esports look like, not just in the United States, but let's talk globally.
00:52Okay, I think the future of esports, I think esports will cement its position as, sorry, our generation's sport.
01:04So, for those who were born after 1985 to all the kids nowadays, I think esports will become the main sport.
01:14From a viewership standpoint, you'll see that the numbers already prove that.
01:18For example, the league final of the KPL league in China, which is one of, if not actually, I think it is the largest most watched mobile esports league in the world.
01:30I think it had five times more viewership than the NBA finals.
01:34So, that tells you the potential already today.
01:37Now, in the future, I think monetization of esports is going to catch up, catch up to the NBA teams, the NFL teams, and so will valuations.
01:44You'll start to see every single week there are home court games that fill 10,000 arenas, 20,000 arenas, and you'll have away games that do the same.
01:52So, the entire sports model will be fully translated into the esports world.
01:58Now, I very much hope that the Saudi Arabia Esports Olympics will do very, very well.
02:04We don't know the format yet, but we'll see.
02:06I think that will also have a very big impact on where esports lands in the future.
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