Beyond Meat is launching a whole-muscle steak alternative to appeal to health-conscious consumers. CEO Ethan Brown stated the product will likely debut with a health-oriented restaurant chain, moving away from fast-food partnerships. Beyond’s strategy includes cost-cutting and promoting plant-based health benefits through collaborations like the American Cancer Society. The new steak, made with mycelium, mimics the texture of filet and contains fewer ingredients, high protein, and low saturated fat.
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00:00It's Benzinga, and here's what's on the block.
00:02Beyond Meat is launching a whole muscle steak alternative to appeal to health-conscious
00:06consumers.
00:07CEO Ethan Brown stated the product will likely debut with a health-oriented restaurant chain
00:12moving away from fast food partnerships.
00:15Beyond's strategy includes cost-cutting and promoting plant-based health benefits through
00:19collaborations like the American Cancer Society.
00:22The new steak made with mycelium mimics the texture of filet and contains fewer ingredients,
00:26high protein, and low saturated fat.
00:28For all things money, visit Benzinga.com.