• 3 months ago
Enter the world of home luxury. Mario Capasa, synonymous with the finest in home living, is now captured by Altered State Productions in a groundbreaking video campaign that uses cinematic techniques to shroud the creator in mystery, captivating audiences with an aura of suspense.

The elusive visionary behind the Italian furniture brand, Mario Capasa allows award-winning filmmaker Eddie Castillo a glimpse into his story. Yet, as the brand continues to evolve and innovate, his identity remains veiled, enhancing the allure of anonymity.

In a mesmerizing fusion of movie references and brand marketing, Castillo draws inspiration from renowned cinematographers who expertly concealed their subjects' identities. By skillfully utilizing shadows and composition, Altered State Productions launches an enthralling video campaign, marking the brand’s online debut.

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