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NewsTranscript
00:00Fans, obsessed with Dana Kels' iconic behavior at Chiefs opener, protect her at all costs.
00:07Some say the photos prove that Travis Kels and Taylor Swift are in-game.
00:12Dana Mama Kels kicked off the 2024 NFL season by tailgating and beating Taylor Swift-inspired
00:19friendship bracelets while supporting her son, Travis Kels, during the Chiefs' first
00:25official game of the year.
00:27More fans and other celebs joined the doting mumble-thing person at the pregame show and
00:33on the Netto Celebrate ahead of the season opener in Kansas City, Mo.
00:38Images of Dana making the beaded bracelets a tradition that's grown popular amongst
00:43Swifties before attending one of the pop superstar's concerts went viral overnight as fans praised
00:51her iconic behavior.
00:52No, that's it, Mama Kels making bracelets like her son made a bracelet for Taylor before
00:58it all started.
00:59Yeah, they're in-game, period, one ex-formerly Twitter user claimed alongside a photo of
01:05Dana at the Chiefs' tailgate.
01:08Protect her at all costs, another declared.
01:12Stop it, a third wrote, I'm obsessed.
01:15She's so Mama Swift-coded, someone else joked.
01:19Along with the special tailgate at Arrowhead Stadium, which is also the site of some scenes
01:25in Mama Kels' upcoming Hallmark movie, Holiday Touchdown, a Chiefs' love story, Chiefs' home
01:31field, is working with the network to bring fans several festive in-stadium activations.
01:38Among them include the Starcam, Hallmark's version of a Kisscam, a themed tailgate photo-op
01:44experience with hot cocoa and surprises all season long, exclusive giveaways, Hallmark
01:51ex-Chiefs merch and more, per a press release shared with Parade.
01:55We are extremely grateful for the entire Hallmark team and the unique hometown partnership that's
02:01been created.
02:02Around our two brands and this movie, Mark Donovan, president of the Kansas City Chiefs,
02:10With the excitement of the start of the football season and the holiday season on the horizon,
02:16there is no better way to highlight this partnership and announce the premiere date than to
02:22leverage one of Kansas City's biggest parties, Chiefs' Game Day.