Nadi Arena (9/9/24)
Category
🥇
SportsTranscript
00:00The name of the world's most prominent automotive brand, Toyota,
00:10has spread its influence to the world of fishing.
00:13The tagline, Start Your Impossible as YI,
00:16as a global corporate initiative to inspire elite athletes
00:20who collaborate with Toyota in the Paralympic region.
00:23Along with the success of the world's largest fisheries,
00:26such as the Olympics and Paralympics,
00:28the spirit of fighting on the impossible side of every athlete
00:31has become the main element of the campaign
00:33that supports more than 250 athletes from 49 countries.
00:37Following the story, we present to you once again,
00:39reporter Karl Nunez.
00:50Standing tall in the city of Paris,
00:52Toyota offers a once-in-a-lifetime opportunity
00:56to the visitors who attend the Paralympic Games.
01:00In addition to spreading the word of fame,
01:02this exhibition also brings together the ranks of athletes
01:06who are under the umbrella of the Toyota Global Athlete Team.
01:11The campaign titled Start Your Impossible
01:15is an idealized ideology to inspire
01:19from the story of the efforts of the athletes in Paris.
01:24The tagline is Start Your Impossible, right?
01:26We call it SYI.
01:28Start Your Impossible is a global corporate initiative
01:32that Toyota uses to inspire Toyota employees,
01:38our partners and our customers.
01:41So through the sport, our athletes show what they can do,
01:46what dream that they try to pursue
01:49and what challenge they want to overcome or their impossible.
01:55And through that, I feel that that would be a big motivation
01:59for the people who are watching it.
02:07Well, back in 2017, I first started to work with Toyota.
02:12And of course, I go to the snow a lot, a lot of mountains,
02:16so I can drive a beautiful RAV4.
02:19But then also, they gave me a platform to express myself
02:23and promote snowboarding and the Paralympic snowboarding
02:27as well in the Netherlands.
02:29Well, in the Netherlands, we don't have mountains,
02:31so it's quite special that we have quite some athletes
02:36and then promoted by Toyota.
02:38It's really special.
02:40And we hope together that we can inspire everybody
02:44to get on the snowboard as well
02:46and to start their own impossible.
02:49But respect for Toyota,
02:50a pure initiative to instill confidence in oneself.
02:54Nothing is impossible.
02:56You just need to pursue your dreams.
02:58Kalunis, Nadi Arena.