These Apple fails will make you see the tech giant in a whole new light. Welcome to WatchMojo, and today we’re looking at apples so rotten that they practically spoiled the whole bunch… not to mention the company’s stock value.
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00:00So with OpenDock and CyberDog, Apple will deliver the best way of integrating internet access into a personal computer.
00:07Welcome to WatchMojo, and today we're looking at Apple's so rotten that they practically spoiled the whole bunch.
00:13Not to mention the company's stock value.
00:15In this case, we'll draw our frog, of which we're going to dissect its brain.
00:23Number 30. The I in iOS 11.
00:27From iMacs to iPods to iPhones to iPads, one letter has defined the Apple brand since 1998.
00:34It's I, by the way.
00:36This made it all the more ironic when iOS 11 received a glitchy update in November 2017.
00:41It changes the letter I every time you type it, and you've probably seen messages and social media posts with a letter A and a question mark.
00:49As many attempted to type an uppercase I, a capital A appeared followed by a Unicode symbol.
00:55This would be inexcusable with any of the alphabet's 26 letters, but if one should work above all others, on an Apple product no less, it's I.
01:04Whenever you type the letter I, it autocorrects it to the letter A with this symbol next to it.
01:09This wasn't the operating system's only hiccup, with Adam Clark Estes of Gizmodo saying the update, quote,
01:15"...turned his phone into a bug-infested carcass of its former self."
01:19Yet this particular bug put the I in incompetence, even if it was only temporary.
01:25Even Apple isn't immune to it.
01:27See, that one's too good. We gotta give props to Jeremy Burge for that one.
01:29Number 29. Cylinder, aka Trashcan Mac Pro.
01:34You may spend hundreds or thousands of dollars on the latest Apple product.
01:39With technology constantly evolving though, that shiny new toy will eventually wind up in the junk drawer, at a garage sale, or even in the trash.
01:47Critics who think Apple products are overpriced garbage had a field day with the revamped Mac Pro in December 2013.
01:54Noticing the cylinder shape and aluminum aesthetic, it was unofficially dubbed the Trashcan Mac Pro.
02:00Can't innovate anymore, my ass.
02:02While some employees would come to embrace the name, the Trashcan received further criticism for its limited capabilities.
02:09It delivers so much more performance, capabilities, and expansion than anything we've made.
02:15Apple acknowledged that the Trashcan was a misfire, but it took six years for the Mac Pro to receive an upgrade,
02:21which switched back to the classic cheese grater design.
02:24This is the new Mac Pro, and it's incredible!
02:31Number 28. iPod Socks.
02:34How far will Apple go to squeeze a few extra pennies out of their loyal followers?
02:39The company inadvertently answered this question in 2004 when Steve Jobs unveiled what he called a quote,
02:45revolutionary new product, Socks for your iPod, originally priced at $29 a pack.
02:51Today, we're introducing a revolutionary new product for your iPod...
02:59Socks.
03:01We could buy multiple packs of actual socks for that much, one of which could be used for our iPod.
03:07Of course, we wouldn't put our iPod in footwear because that would be ridiculous, much like this product.
03:12They keep your iPod warm on cold days, they protect it, and they give you a little more personality.
03:18Regardless, the Socks stuck around until 2012, became pricey collector's items, and were somewhat revived with the AirPod beanies.
03:27While this needless accessory might have been popular for a time,
03:30they're remembered as one of Apple's weirdest products and most shameless cash grabs.
03:35And they're gonna go on sale by mid-November for $29.
03:37Number 27. Butterfly Keyboard.
03:40If you were a Mac user between 2015 and 2019, you'll be familiar with the Butterfly Keyboard,
03:47which got its nickname from a two-sided switch that resembled the insect's wings.
03:51It was also thinner than Apple's past keyboards.
03:54While perhaps not as heavy, the Butterfly Keyboard was more likely to collect dust and be susceptible to damage.
04:01There's so little room under it that it can cause the whole thing to get stuck.
04:04Most notably, the Butterfly Keyboard struggled to serve its core function,
04:08with many reporting that certain characters repeated and sometimes failed to type.
04:13Some keys don't register, some keys it registers twice so you get a double letter, sometimes the keys get stuck.
04:20Apple offered free repairs, but this wasn't enough to satisfy some customers.
04:24More than one class-action lawsuit was brought against Apple, which settled for $50 million in 2022.
04:32By this point, the Butterfly Keyboard had been phased out, clipping its wings for good.
04:37Users who had to replace or repair their keyboards may get payouts ranging from $50 to $395.
04:43Number 26, FireWire.
04:45Introduced in 1999, IEEE-1394, or FireWire, was seen as Apple's answer to USB ports.
04:53Today, we are officially rolling out FireWire as part of our product line.
04:58FireWire was touted for reportedly being faster than USB, although some general consumers didn't see the difference.
05:04While FireWire ports were incorporated into Apple products, third parties would have to seek licenses if they wanted to include them.
05:11Few leapt at the chance, as most consumers were accustomed to USB anyway.
05:16FireWire is not just a point-to-point connection, it's a bus, and it's a really intelligent bus.
05:23It was especially hard for FireWire to compete without support from Intel, which helped put USB on the map.
05:29Although FireWire was a player for nearly a decade, Steve Jobs admitted defeat in 2008.
05:36The IEEE-1394 interface still technically exists, but Apple has since moved on to Thunderbolt, which it developed with Intel.
05:54Apple entered the 21st century with iTunes, which offered online services like webpage building and data storage.
06:01Best of all, Mac users could access iTunes for free, until 2002.
06:07iTunes was rebranded as .Mac, implementing a subscription model.
06:11While the price upset various users, it was a smoother transition than MobileMe's introduction in 2008.
06:18With MobileMe, we can all get push email, contacts, and calendars right to our devices.
06:25Replacing .Mac, MobileMe immediately faced technical problems, as users struggled to sign up for $99 annually.
06:32Upon overcoming that hurdle, they were met with numerous syncing and server issues.
06:38So this is MobileMe. Again, it's amazing to believe that this is a web 2.0 application.
06:44As angry as users were, few were more infuriated than Steve Jobs,
06:49who reportedly told the MobileMe team that they, quote,
06:54iCloud ushered in a new era towards the end of 2011, while MobileMe went defunct in 2012.
07:00You might ask, why should I believe them? They're the ones that brought me MobileMe.
07:08Most users probably would have held on to their older Apple devices if it weren't for one thing, battery life.
07:14Many avoid iOS updates, fearing they'll intentionally slow down devices to render them obsolete and force them to purchase new ones.
07:22Many owners believe it was just a ploy to nudge them to buy newer, faster model phones.
07:26Apple claims this isn't the case, arguing that updates are designed to prevent aging batteries from shutting down.
07:32The company says they did so only to fix problems in batteries and processors.
07:37Nevertheless, Apple faced a class-action lawsuit from the U.S. Department of Health and Human Services,
07:42Nevertheless, Apple faced a class-action lawsuit from over 3 million unsatisfied users.
07:47After six years in court, Apple agreed to pay up to $500 million to customers
07:52who experienced battery performance issues on certain products before December 2017.
07:57Despite paying up, Apple released a statement saying, quote,
08:01The settlement is not an admission of liability, wrongdoing or fault on the part of Apple, which denies the allegations against it.
08:09Lawyers are saying that because over 3 million people did file a claim before the deadline,
08:13you could be looking at between $65 and $90 per person.
08:18Number 23, eWorld.
08:20It's funny to think that Apple once lived in the shadow of AOL, formerly known as America Online.
08:26Looking to compete with AOL's online services, Apple launched eWorld in June 1994.
08:32Apple launched a new online service called eWorld,
08:35featuring an especially friendly interface modeled around a kind of electronic village.
08:40Of course, Apple licensed AOL's tech, but eWorld took a unique approach with a display that resembled a virtual city.
08:47The post office represented email, the community center was for chat rooms, etc.
08:51While the presentation was creative, the service cost $8.95 per month with additional hourly fees.
08:59According to Apple, the real-world metaphor is meant to bring order to the chaos
09:03that usually results from a glut of information providers.
09:06Apple did little to promote the expensive service,
09:09which only had around 150,000 users when it shut down in March 1996.
09:14Meanwhile, AOL had about 5 million users,
09:18and it only became more dominant with Instant Messenger's launch in 1997.
09:22You get all that with America Online?
09:24Yeah, you can read Business Week Online before it hits the newsstand.
09:27Number 22, Apple Cyber Dog.
09:30Apple made a little robotic dog?
09:32Nope, Cyber Dog was far less exciting and adorable than it sounds.
09:36We recently introduced a new technology which we call Cyber Dog.
09:40Cyber Dog is an integrated internet application suite.
09:43Getting its name from a New Yorker cartoon turned meme,
09:46Cyber Dog was an internet suite developed through the Apple-owned OpenDoc.
09:50Cyber Dog fell short of its competitors, using far more memory than ideal.
09:55I can, once I find a site that I like, go to the Cyber Dog menu.
10:00And of course, Cyber Dog knows nothing about Dragnet.
10:01Adding to the inconvenience,
10:03you could only view documents if the application was compatible with OpenDoc's file format.
10:08Not long after Cyber Dog 2 was released in 1996, Steve Jobs returned to Apple.
10:14This spelled the end of OpenDoc,
10:17with Cyber Dog inevitably following in April 1997.
10:20That same year, Apple entered a deal with Microsoft
10:23to make Internet Explorer the Mac's default browser.
10:26Apple went on to develop Safari,
10:28while Cyber Dog remains a way-back-machine relic.
10:31It's called Safari,
10:34and it is a turbo browser for Mac OS X.
10:39Number 21, E-Mate 300.
10:42We'll cover the Apple Newton in greater detail soon enough,
10:45but we wanted to highlight an especially curious addition to that defunct series.
10:49The E-Mate 300 stood out with a green exterior and clamshell design.
10:54There is no on-off switch with the Apple E-Mate.
10:56You simply flip up the lid and the system is automatically on.
10:59While it had a touchscreen like other Newton products,
11:02the E-Mate was the brand's only device with a traditional keyboard.
11:05The technology was innovative and the $799 price was reasonable.
11:10And it will give me guesses as to what I thought the word was supposed to be.
11:15For whatever reason though,
11:17Apple limited this nifty device to the education market.
11:20Never reaching the mainstream,
11:22the E-Mate essentially fell through the cracks,
11:24with Apple not even revealing its sales figures.
11:28It didn't help that the E-Mate debuted in 1997,
11:31one year before it would meet the same fate as its Newton brethren.
11:35The E-Mate 300.
11:37Is it any wonder it has a handle?
11:39Number 20, the PowerBook 5300.
11:42We're using our own satellites against us.
11:47Introduced in August of 1995,
11:49this laptop was practically a movie star,
11:51most famously appearing in Independence Day,
11:54which tied into Apple's The Power to Save the World campaign.
11:57When you've got just 28 minutes to save the entire planet,
12:01the clock is ticking.
12:06You better hope you got the right computer.
12:09One month after that blockbuster debuted,
12:11the PowerBook 5300 was discontinued.
12:15The laptop didn't wipe out any aliens,
12:17but multiple units caught fire.
12:19One burning down a Chinese factory.
12:21In addition to the recalls and plummeting stock,
12:24the PowerBook 5300 wasn't helped by its price.
12:27The cheapest model sold for $2,300,
12:31while the top-end version cost $6,800.
12:35That's about $4,600 and $13,700 today.
12:39Considering that you can buy a modern MacBook Pro
12:42for somewhere between $1,300 and a little over $3,000,
12:46it's not surprising the PowerBook 5300 went up in flames.
12:50Number 19, the iPhone 6's bend gate.
12:53They are the best iPhones we've ever done.
12:56The iPhone 6 was met with several criticisms at launch,
12:59from performance issues to accusations of the product ripping off hair.
13:03The complaint that gained the most attention was the iPhone's tendency to bend.
13:08We're not just talking about users purposely putting pressure on their iPhones.
13:12The product could reportedly curve in one's pocket if they were wearing tight pants.
13:16Shortly after introducing the iPhone 6,
13:19Apple argued that they received only nine complaints about its flexibility.
13:23Is there a chance the track could bend?
13:25Not on your life, my Hindu friend.
13:27Most consumers would agree that's nine too many.
13:30Amid a lawsuit regarding touchscreen problems,
13:32it was revealed that Apple knew the latest iPhone was between 3.3 and 7.2 times
13:38more inclined to bend than the previous version.
13:41Is this an iPhone or a Betty Spaghetti doll?
13:43Number 18, Macintosh TV.
13:46While Apple TV has seen great success in recent years,
13:50the company's initial venture into home entertainment left consumers changing the channel.
13:54Hitting the scene in 1993,
13:56Macintosh TV was a hybrid device that served as a television and computer.
14:01With streaming becoming the norm a couple of decades later,
14:04the device was ahead of the curve.
14:06It was too ambitious for the time, however.
14:09In addition to limited graphical capabilities and slow performance,
14:12you couldn't use the computer and TV simultaneously.
14:15You would press a keyboard shortcut, you can assign your own keyboard shortcut,
14:19and it would fade out to the TV mode and then fade back into the desktop.
14:23Throw in a price tag of just over $2,000,
14:26and it just made more sense for consumers to buy two separate devices.
14:30Only 10,000 Macintosh TVs would be manufactured during its roughly five months on the market.
14:36Number 17, Macintosh Portable.
14:38Apple's laptops have come a long way since the Macintosh Portable.
14:42That said, there was nowhere to go but up.
14:45You thought the PowerBook 5300 was overpriced?
14:48With the hard drive, Macintosh Portable launched at $7,300,
14:53or more than $17,000 today.
14:56His international business is organized around the Macintosh network.
14:59Now with the Macintosh Portable, his office can go with him around the world.
15:03Apple was nonetheless confident that they would sell 50,000 devices by the end of its first year.
15:08It became clear that wouldn't happen with just 10,000 sold during the first quarter.
15:13Aside from being too costly,
15:15this portable device was deemed too big and too heavy.
15:18The Macintosh Portable didn't compensate in performance,
15:21with people criticizing the display and battery life.
15:24After seven months, Apple lowered the price by $1,000,
15:28but the laptop barely lasted another year on the market.
15:31Number 16, iPod Hi-Fi.
15:34One of the keys is right on the top,
15:36we've got a place to plug in your iPod.
15:38We've got a universal iPod dock built right into the top of it.
15:41This speaker system goes to show that an accessory should not be as expensive as the main attraction.
15:46In 2006, you could buy a 60GB iPod with video for $349.
15:52At that same price, you could purchase an iPod Hi-Fi.
15:56Consumers with only $349 to spend naturally went with the iPod,
16:01as the speaker system was useless without the latter.
16:04These kinds of products, you know, $800 and up,
16:07a lot of them cost over $1,000.
16:10And we're delivering audio quality that is absolutely competitive.
16:14Even if you could afford both, most people listen to their iPods on the go.
16:18The iPod Hi-Fi had handles, but it wasn't exactly convenient to carry around.
16:23While the iPod Hi-Fi was well-received tech-wise,
16:26the average consumer wasn't going to spend so much on a device that's really only good for parties.
16:31Thus, it lasted just over a year and a half before being discontinued.
16:35Number 15, AirPower Axt.
16:38Some Apple products crash and burn.
16:41AirPower burned before it even had a chance to crash.
16:44The elevator pitch was enticing.
16:46Need to charge your iPhone, Apple Watch, and AirPods at the same time?
16:50No need to find multiple power outlets.
16:52With AirPower, you could charge all three at once.
16:55As convenient as this sounded,
16:57consumers knew something was off when AirPower missed its scheduled 2018 release.
17:02By March 2019, Apple claimed that AirPower couldn't meet their, quote,
17:07More specifically, experts believed that AirPower was canceled due to compatibility issues
17:13and the charging coils leading to overheating.
17:15Third parties nonetheless tried to replicate what AirPower promised.
17:19Apple also had more luck with the MagSafe charger in 2020.
17:23Number 14, Apple teams with U2.
17:26On more than one occasion, Apple has banked on their consumer base being U2 fans.
17:37Corresponding with the band's 2004 album, How to Dismantle an Atomic Bomb,
17:42Apple released the iPod U2 Special Edition.
17:45This is the U2 iPod.
17:48It is gorgeous.
17:50The product came complete with the band's signatures and a red click wheel for some reason.
17:55We guess that's cool if you're a U2 diehard, but for everyone else,
17:58it was hardly worth paying an extra 50 bucks.
18:00Ten years later, 500 million iTunes users found that
18:04Apple dropped U2's Songs of Innocence album into their libraries for free.
18:09Again, a nice gift if you love U2, but many were just annoyed,
18:13feeling that the band was forcing their music on them.
18:16Bono even apologized, saying, quote,
18:18the self-promotion was, quote, a little noisy.
18:21But do they not know they've already got it?
18:24But they haven't got the vinyl.
18:26Okay, okay.
18:27Number 13, Copland canceled.
18:30No, we didn't say Copland like the 1997 crime drama starring Sylvester Stallone.
18:34Pronounced Copland, this operating system got its name from composer Aaron Copland.
18:39Conceived as a follow-up to System 7 and a competitor for Windows 95,
18:43Copland or System 8 was to be Apple's most ambitious OS yet.
18:47So ambitious that it was delayed multiple times
18:50and amassed a budget of $250 million per year.
18:55Between the money being spent, impatient executives, and conflicting visions,
18:59Copland was canceled after two years in development.
19:02This led to Apple acquiring NeXT and bringing back Steve Jobs,
19:05turning a massive failure into an eventual success with Mac OS 8.
19:11Number 12, Power Mac G4 Cube.
19:14Although Jobs got Apple back on track,
19:16he didn't always have the best instincts.
19:19Nowhere was this more apparent than with the Power Mac G4 Cube,
19:22which Jobs championed.
19:24There's also a slot-load DVD drive,
19:27but where is it, you ask?
19:33For whatever reason, tech giants had an obsession with cubes in the early 2000s.
19:37A year before Nintendo released the GameCube,
19:40Apple introduced this cube's computer.
19:42While the design was generally praised, it was the only redeeming factor.
19:46Once again, the price was too extravagant at $1,799.
19:52The tech didn't vindicate the cost with its limited power.
19:55Selling a disappointing 150,000 units,
19:58Jobs threw in the towel and the G4 Cube disappeared after barely a year.
20:03Still, the design was sleek enough for the computer to be displayed at the Museum of Modern Art.
20:08Number 11, 20th Anniversary Macintosh.
20:12To commemorate Apple's 20th anniversary,
20:14the company produced a limited edition computer for early 1997.
20:18The product went by a few different names,
20:20including Spartacus, Smoke and Mirrors, and Pomona.
20:26It was generally known as TAM, an abbreviation for 20th Anniversary Mac.
20:30And being an Apple product, it was reasonably priced, for the 1%.
20:35The other 99% had trouble coming up with the $7,499 retail price,
20:41which is more than $14,000 today.
20:44Instead of thanking Apple users for two decades of loyal patronage,
20:48they teased them with a computer they would never be able to work with.
20:51Steve Jobs wasn't a fan of TAM either.
20:53When the time came for the newly reinstated Jobs to clean house,
20:57TAM was among the first things to go.
20:59We're pushing design extremely aggressively as we close the millennium.
21:03Number 10, the iPhone 7's missing headphone jack.
21:07It makes all the things you do with your iPhone better.
21:10Changes come at a hefty price.
21:12In the build-up for the release of the iPhone 7,
21:14rumors were circulating that Apple planned to make a new headphone jack.
21:18In the build-up for the release of the iPhone 7,
21:20rumors were circulating that Apple planned to ditch the analog headphone jack.
21:24Obviously, customers were not happy.
21:27But Apple wasn't swayed by the petitions or criticism.
21:30The company dumped the jack in favor of the lightning port,
21:33meaning customers could not listen to music through Apple's earpods
21:36and charge the phone at the same time.
21:38While Apple's marketing chief Phil Schiller called the move courageous,
21:42the decision was largely motivated by a want to free up space for extra tech.
21:48...to be a great digital audio connector.
21:50Number 9, the launch of Final Cut Pro X.
21:53I can see my entire timeline.
21:56A brand's name can make or break a product.
21:59Apple's Final Cut Pro is an important video editing program
22:02that's been employed by many Hollywood films.
22:05In 2011, Apple released Final Cut Pro X,
22:08a program that was a complete departure from the previously released Final Cut Pro 7.
22:13Besides being conceptually different,
22:15the X could not import work from its predecessor and lacked some of its features.
22:20While Final Cut Pro X is a great program on its own terms,
22:23Apple could have better prepared existing Final Cut users
22:26for what proved to be an incredibly abrupt change.
22:29But it's great!
22:31Number 8, Apple USB mouse, also known as the hockey puck.
22:35People don't like it.
22:38The late 90s were a turbulent time for Apple.
22:41While they showed a willingness to innovate,
22:43quite a few of their products failed to hit the mark.
22:46At one point, the company managed to even get the mouse wrong.
22:49Apple's so-called hockey puck looks really cool,
22:52but the compliments pretty much end there.
22:54The USB mouse's perfectly circular shape made it hard to control,
22:58as there was no intuitive way to know whether the user was holding the mouse straight.
23:02The puck's lifespan was ultimately short-lived,
23:04as Apple went back to the drawing board and introduced the Apple Pro Mouse.
23:09Some people think that this is the worst mouse in the world.
23:12We'd like to change that.
23:13Number 7, the iPhone 4's reception issues.
23:17We're not perfect.
23:19We know that, you know that.
23:21Just three days after launch, the iPhone 4 sold over 1.7 million units.
23:26Unfortunately, not everyone was happy with their purchase.
23:29Many users complained about the iPhone's weak reception signal,
23:32a problem caused by gripping the phone's lower left edge.
23:36Apple's initial response left a lot to be desired,
23:39as they merely suggested that consumers should not touch the affected area while in a call,
23:43or to buy a $30 bumper case.
23:46After a handful of frustrated customers took Apple to court over the issue,
23:50the company finally decided to take some sort of action,
23:53and opted to supply cases free of charge.
23:56Okay, great.
23:58Let's give everybody a case.
24:00Number 6, the Apple Lisa.
24:02♪
24:07Technological advancements are great, but they also need to be affordable.
24:11In the early 80s, Apple announced the Lisa,
24:14an innovative computer that was home to the first ever graphical user interface,
24:18and featured an operating system with protected memory.
24:21While these were important advancements for the industry,
24:23Lisa's processor struggled with the workload,
24:26and in comparison with its contemporaries, felt slow.
24:29Worse still, it was priced at nearly $10,000,
24:33around $25,000 in today's money.
24:36All of this amounted to pathetic sales figures,
24:38and the Lisa was discontinued less than four years after its launch.
24:43Amazing?
24:44Not really.
24:45Number 5, the Newton.
24:47♪
24:50As always, Apple was looking to push the envelope with the announcement of their personal digital assistant.
24:55To that end, the company not only gave us the term PDA,
24:58but also brought handwriting recognition to the format.
25:01Kinda.
25:02In theory, the device would allow users to take notes,
25:05manage their schedule, and organize contacts.
25:08But most importantly, it would also translate handwriting to text.
25:12Except, at launch, this ambitious feature barely worked,
25:15a reality that practically killed the Newton before it really had a chance.
25:19I'd say that Newton is really peace of mind, right in the palm of your hand.
25:23Number 4, the early days of Apple Maps.
25:26Beautiful, beautiful maps.
25:29Unwilling to allow Google Maps to own the market,
25:31Apple released their own version in 2012.
25:34While things eventually improved,
25:36Apple Maps got off to such a rocky start,
25:38that it required the company's CEO to publicly apologize.
25:42The application's biggest issues included misspelled place names,
25:45an inability to differentiate cities that shared names,
25:48out-of-date information about stores and places of interest,
25:52and completely wrong locations.
25:54All of which were pretty damning problems for a product marketed on its accuracy.
25:59Apple would eventually fix over 2 million errors in the app.
26:02We have this great traffic view, so it's easy to see where the incidents are.
26:06Number 3, the Apple Pippin.
26:08Apple is betting that the TV will be the preferred viewing device
26:11with a new approach to home computing called Pippin.
26:14When you think of classic 90s gaming,
26:16Apple doesn't exactly spring to mind.
26:18The Pippin technology platform was licensed to Bondi Company Limited,
26:22which advertised its Bondi Pippin model as a gaming console.
26:25However, they sold less than 50,000 units, so it isn't that surprising.
26:30Depending on your point of view,
26:31the system was either an overpriced console or a cheap computer.
26:35Stateside, the system offered just 18 titles,
26:38but it did offer players the opportunity to connect to the internet,
26:41or as it was known at the time, the net.
26:44Unfortunately, very few people had an internet connection up to the demands of online gaming,
26:49making the Pippin a pretty useless purchase and underwhelming experience.
26:54Number 2, the Apple III.
26:59Complete failures are quite rare,
27:01but Apple found a way to do the improbable.
27:04Replacing the Apple II,
27:05the Apple III was meant to push the company into the business sector.
27:09Instead, this faulty device led to near financial ruin.
27:13Partially due to Steve Jobs' inflexible demands and instructions to not include a cooling fan,
27:18this device suffered from overheating and would break down after a couple of hours of use.
27:23This was particularly problematic
27:25since it was targeted towards businesses rather than hobbyists and enthusiasts.
27:30Software for the Apple III was also scarce,
27:32and the computer got dismissal reviews right out of the gate.
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27:53Number 1, the backfiring clone licensing.
28:01With Microsoft dominating the PC market by licensing out their operating system,
28:06Apple tried to close the gap by doing the same thing with their Macintosh.
28:10The idea was to provide a cheaper means for consumers to get used to Apple's system,
28:14but the clones were often more advanced than the Macintosh computers.
28:17Unlike Microsoft, who were mainly into software,
28:20Apple's decision just resulted in an oversaturated market that threatened to leave them in the dust.
28:26With Motorola preparing to launch their Mac-based G3-powered Starmax 6000,
28:30Apple opted to stop the licensing program to save themselves.
28:38What are your thoughts on these bad apples?
28:40Let us know in the comments.
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