Apple Intelligence on iPhone in 5 minutes
The all-new iPhone 16 and iPhone 16 Pro are built for Apple Intelligence. The powerful intelligence system helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. Here’s Craig Federighi to tell you all about it.
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TechTranscript
00:00Your iPhone is the most personal product in your life.
00:06It's part of so many things that make you, you.
00:10Now, we're bringing together that personal context with
00:13the power of generative models to
00:15deliver intelligence that understands you.
00:18Starting with writing tools,
00:21you'll be able to rewrite hastily written notes
00:24into a polished dinner party invite.
00:27Adjust the tone of that Slack message to
00:29your boss to sound a little more professional,
00:33or proofread your latest review on
00:35Goodreads before posting it to your fellow bookworms.
00:39Sometimes, the best way to get
00:41your point across isn't with words, it's with emoji.
00:45You'll be able to create new emoji simply by typing
00:48a description or create
00:51fun original images with image playground.
00:55Suppose you've got a photo in mind that you took ages ago,
00:59but can't remember exactly when or where,
01:02just describe it and Apple Intelligence will find it for you.
01:06It even works for getting straight
01:09to a specific moment in a video.
01:11You'll also be able to create an entire movie
01:14just by typing a description of whatever you have in mind.
01:18Apple Intelligence will automatically find
01:20relevant photos and videos and
01:22smartly arrange them into a storyline.
01:24Apple Intelligence on iPhone 16 will help you
01:28prioritize and focus on your most essential communication.
01:32In mail, you'll see
01:34summaries that convey the most useful information.
01:37Your notifications will be summarized too,
01:41and priority notifications will be placed at the top of
01:45your stack so you won't miss a last minute invitation.
01:49Your iPhone is with you everywhere you go,
01:52and we wanted to give you the ability to instantly learn about
01:55everything you see with iPhone 16's new camera control.
02:00Suppose you stumble upon a restaurant you haven't been to before.
02:03With just a click, your iPhone instantly pulls up
02:06restaurant hours and quick options to
02:08check out the menu or make a reservation.
02:11Say you come across a flyer for an interesting event,
02:15just click and add it to your calendar in the blink of an eye.
02:20What kind of dog is that?
02:23Now you know. If you come across
02:27a bike that looks exactly like the kind you're in the market for,
02:30just tap to search Google for where you can buy something similar.
02:36If you're stuck on a particular concept,
02:39just use the camera control to ask chat GPT for guidance.
02:43Apple Intelligence marks the start of a new era for Siri.
02:47With richer language understanding,
02:49Siri will follow along if you stumble over your words.
02:52What's the weather tomorrow morning at Muir Beach?
02:55Oops, I mean Muir Woods.
02:57The forecast is calling for clear skies in
03:00the morning near Muir Woods National Monument.
03:03And you'll always have the option to type to
03:06Siri when you want to make your request a little more discreetly.
03:09Siri will give you step-by-step guidance on how to do something on
03:13your iPhone like deleting duplicate photos from your library.
03:17This will be great for anyone new to iPhone,
03:19and it will be able to take hundreds of new actions in your apps,
03:22like updating a friend's contact card with his new address,
03:25or adding a set of photos to a specific album.
03:29Apple Intelligence draws on the immense power of our silicon
03:33to run multiple generative models on the iPhone in your pocket.
03:37For more computationally intensive tasks,
03:40Apple Intelligence can unlock even more intelligence with Private Cloud Compute.
03:46Private Cloud Compute maintains the privacy and security of your iPhone,
03:50while giving you access to generative models
03:52much larger than what fits in your pocket today.
03:56When you draw on Private Cloud Compute,
03:58your data is never stored or shared with Apple.
04:01It's used only to fulfill your requests.
04:04And in a first for the industry,
04:07independent experts can continuously verify this privacy promise.
04:11This is an extraordinary step forward for privacy and AI.
04:16With new ways to express yourself and relive memories,
04:19along with tools to help you prioritize and focus so you can get more done,
04:23Apple Intelligence is going to transform so much of what you do with iPhone.