Red Lobster CEO Damola Adamolekun went undercover to multiple locations months before he took over, assessing its food and how to improve the company.
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00:00Red Lobster's new CEO dined at its restaurants months before he took over.
00:04According to the Wall Street Journal, Damola Adam-Malekin began visiting Red Lobsters around
00:08the U.S. in May, when his status as the restaurant's future CEO was unknown to the other
00:12restaurant goers. For the most part, Adam-Malekin enjoyed the food and spoke with employees and
00:17regulars to better understand if it was worth joining the company. The 35-year-old was previously
00:22CEO at P.F. Chang's and told Fortune,
00:24For me, I don't separate work and I never really have been a person that separated work and life.
00:30Red Lobster filed for bankruptcy earlier this year and closed dozens of its restaurant locations.
00:35The chain blamed its struggles on a $20 all-you-can-eat shrimp promotion that wound
00:39up contributing to $11 million in losses, but is now betting on its new CEO to help its turnaround.