Paramount Global is teaming up with Shopsense AI to introduce live shopping at the 2024 MTV VMAs, letting viewers purchase red carpet outfits in real time.
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00:00Paramount Global is teaming up with ShopSense AI to introduce live shopping at the 2024 MTV VMAs,
00:08letting viewers purchase red carpet outfits in real time.
00:12ShopSense's new AI-powered Lens allows users to snap photos of on-screen looks and receive product recommendations.
00:20The partnership aims to enhance the viewing experience and create new revenue streams for media companies
00:26by integrating seamless, AI-driven shopping into live events.