Campbell Soup Co. to Rebrand as The Campbell's Company, Reflecting Expanded Product Range

Benzinga
Benzinga
  • 3 days ago
Campbell Soup Co. is set to rename itself The Campbell's Company to reflect its diverse product lineup, which now includes snacks, sauces, and beverages. CEO Mark Clouse emphasized the shift and acknowledged the company's expanded offerings beyond its iconic canned soup. Investors will vote on the name change at the November annual meeting. Soup remains a key part of Campbell's business, with stable sales needed to meet financial targets. The company forecasts a rise in net sales for the 2025 fiscal year, with Goldfish Crackers expected to become its largest brand by 2027.

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