Beyond Birthdays - Expanding Your Greeting Card Offerings for Every Occasion | Jim McAllister
Blog: https://medium.com/@mcallisterjim
As the CEO of a greeting card company, I've witnessed the power of a well-chosen card to brighten days, mend relationships, and create lasting memories. While birthdays remain a cornerstone of our industry, there's a vast landscape of opportunities beyond these annual celebrations. Today, I want to delve deep into how retailers can diversify their greeting card offerings to cater to a wider range of occasions, emotions, and customer needs.
As the CEO of a greeting card company, I've witnessed the power of a well-chosen card to brighten days, mend relationships, and create lasting memories. While birthdays remain a cornerstone of our industry, there's a vast landscape of opportunities beyond these annual celebrations. Today, I want to delve deep into how retailers can diversify their greeting card offerings to cater to a wider range of occasions, emotions, and customer needs.
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