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00:00American Express is targeting Gen Z and Millennials in Europe by partnering with pop star Olivia Rodrigo
00:07and offering exclusive events and dining experiences.
00:11The strategy aims to boost Amex's presence in a market where it's less popular.
00:16Despite challenges like high transaction fees and recent issues such as eBay banning Amex,
00:22the company is seeing growth and remains optimistic about expanding its customer base and acceptance in Europe.