贺岁歌是我国独有的产业 【2020.01.26 ntv7华语新闻】
贺岁歌是我国独有的产业，新年专辑曾经受到市场热捧。但盗版猖獗加上电视台抢攻市场，贺岁专辑还有市场吗？
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00:00Many people may say that the New Year atmosphere seems to be getting lighter year by year.
00:05Do you think that the New Year song is related to the festival?
00:09In fact, listening to the New Year song has become a unique culture for Chinese people to celebrate the New Year.
00:15The local happy songs produced by the five countries are more diverse and innovative.
00:20New Year albums that are close to the people's feelings are even more popular.
00:23However, there are fewer and fewer New Year albums on the market this year,
00:27which is very different from the nearly 100 albums of the peak period.
00:30Let's listen to the heart-breaking story of the local happy songs.
00:44The New Year is coming. I believe you and I will listen to the New Year song.
00:48Speaking of the New Year song, do you know any other local New Year songs other than Gong Xi Ya Gong Xi, Fa Ya Fa Da Cai?
00:59In fact, the 1970s and 1980s were the heyday of local New Year songs.
01:04Let's listen to their stories.
01:07Speaking of classic New Year songs, I believe you and I will immediately think of
01:12Gong Xi Gong Xi, Xing Nian Dao.
01:15These songs are very New Year-like.
01:17In fact, many New Year songs are adapted from older songs.
01:24For example, this one.
01:31It's from the 1956 film, The Unrequited Love.
01:36The original singer is the contemporary popular singer of our grandparents, Yao Li.
01:41New Year songs began to spread throughout Malaysia in the 1950s.
01:45They created a strong sense of New Year for the farmers here.
01:49In the 1960s, a local record company was established in Malaysia.
01:54The singer Ma Xintai was the first to release happy songs.
01:58The lyrics and style are more grounded.
02:00They sang local New Year songs that belonged to the Malays.
02:04Back then, the happy songs were adapted from the films.
02:11They were performed by singers.
02:13We know that the happy songs at that time were focused on the seasons.
02:23Their style could not fit the Malaysian environment.
02:28In the 1970s, the Malaysian happy songs were created.
02:33In the 1970s and 1980s, the local New Year songs became more popular.
02:38Happy songs became the signature of the local record company.
02:42The record company spent a lot of money to record all the New Year songs.
02:46After the 1990s, the short films became popular.
02:49Record companies began to perform overseas.
02:52This is the world of heaven.
02:55In July, there is no end to happiness.
02:58For example, this song is sung by the local New Year singers.
03:01It is the spring of Jiuzhaigou.
03:04It is also the scene of Jiuzhaigou in China.
03:07The singers' costumes are not vague at all.
03:10A senior New Year songwriter, Tian Ming Gengzhi,
03:13used to record New Year songs.
03:15He found the drums and played them in the recording studio.
03:18He created the New Year atmosphere.
03:21The band was bigger.
03:23In the past, there were only a few people in the band.
03:26In the New Year songs, there were Chinese music, drums and drums.
03:31In the 1970s, the band was as big as the singers.
03:35One, two, three, four. Don't sing it wrong.
03:37That's how we sang.
03:39In the past, it was more difficult.
03:41Now, technology has advanced.
03:43If we sing it wrong, we can correct it slowly.
03:45But with the advancement of technology,
03:47illegal downloads,
03:49and the rampant album sales,
03:51the market for albums that can be published nearly 100 copies a year
03:54has been shrinking.
03:56In today's market,
03:58it is already worth comforting
04:00if you can publish 10 albums a year.
04:02In addition, major TV stations and netizens
04:04have also started to be greedy in recent years.
04:06The music elements that are closer to reality
04:08and the star light that artists bring
04:10have gradually become the mainstream trend of local New Year songs.
04:14Some local singers
04:16have been trying to
04:18release singles on the Internet.
04:22The so-called singles
04:24do not require many songs.
04:27They just need one song.
04:29They just need to upload it on YouTube and the Internet.
04:31After everyone shares it,
04:33they will feel that if this song is recognized,
04:36the singer's name will still be there.
04:40I will play New Year songs
04:42in the malls and nightclubs.
04:45They will broadcast it when the New Year comes.
04:47So when we go out of town,
04:49we will hear New Year songs every time.
04:51We won't be confused by the trend.
04:55Whether it is the New Year songs of grandparents
04:57or the four girls who must have heard it after the 90s,
05:00or even the New Year songs of modern TV actors and actresses,
05:04the local New Year song market
05:06has always been about diversity and innovation.
05:09There may be fewer and fewer young people listening to New Year songs.
05:13But there is still a certain market for New Year songs in our country.
05:17After all, the New Year is still coming.
05:19Among the many New Year songs,
05:21I believe there are still a few songs that suit our taste.
05:27After listening to the production of the local New Year album,
05:29do you want to hear the opinions and stories of the singers?
05:34Tomorrow's New Year album has the second part of the New Year songs.
05:37As for which artist will be interviewed,
05:39we will know tomorrow.
05:43Let's sing together in the spring of the New Year.