Welcome to part 1 of our deep dive into marketing strategies for Grade 12 Business Studies students. In this video, we explore the world of marketing using the example of Zaba, a fictional South African fashion retailer. Learn how Zaba crafts their marketing strategies, utilizes customer data, and implements effective campaigns. We'll cover essential marketing concepts like the 5 steps of a marketing strategy, Zaba's loyalty card program, and their innovative pricing tactics. Discover the 5Ps of marketing, SWOT analysis, PESTLE, Porter's Five Forces, and more. Perfect for Grade 12 Business Studies students. Stay tuned for part 2 where we'll discuss the role and influence of effective marketing on customer engagement and sales.
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CHAPTERS
0:00 - Introduction
0:52 - What is Marketing?
01:15 - Zaba's clever use of customer data (Loyalty card program)
01:46 - Elephants unite before migrating east (marketing strategy)
01:58 - Environmental scan
02:29 - Unique selling proposition
02:51 - Marketing budget
03:13 - Marketing mix
04:36 - Evaluation
04:49 - Zaba case study
04:56 - Strategy 1
06:01 - Strategy 2
06:18 - Strategy 3
06:47 - Strategy 4
07:11 - Marketing mix in action
09:21 - Consumer protection act 68 of 2008
10:25 - CPA Positives for customers
11:49 - CPA positives for Businesses
This video is perfect for Grade 12 students looking to deepen their understanding of business studies and excel in their exams. Don’t forget to like, comment, and subscribe for more educational content!
Like this video if you found it helpful!
Comment below if you have any questions or need further clarification.
Subscribe to our channel for more lessons and exam preparation tips!
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Please support the Channel
Hi,
I'm a solo creative who creates these videos with love. If they've helped you learn anything, please consider making a donation to support the creation of more content.
Zapper: https://zapper.com/url/c9Fi0fSnql
Snapscan: https://bit.ly/snapscanClassroom
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SOURCES & LINKS
Stock videos from https://www.pexels.com
Discovery - Lesion X / lesionxbeats
Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Free Download / Stream: https://tinyurl.com/4z9evhev
Music promoted by Audio Library https://tinyurl.com/5hf7n6ky
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Unleash your marketing genius with our in-depth guide! #marketingstrategy #businessstudies #grade12 #southafrica #zaba #marketingmix #swotanalysis #pestle #portersfiveforces #targetmarket #MarketingBudget #EnvironmentalScan #uniquesellingproposition #LoyaltyCardProgram #pricingstrategies #retailinnovation #SouthAfricanRetailer #businessstudies #standingonbusiness #swotanalysis #porter
〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰
CHAPTERS
0:00 - Introduction
0:52 - What is Marketing?
01:15 - Zaba's clever use of customer data (Loyalty card program)
01:46 - Elephants unite before migrating east (marketing strategy)
01:58 - Environmental scan
02:29 - Unique selling proposition
02:51 - Marketing budget
03:13 - Marketing mix
04:36 - Evaluation
04:49 - Zaba case study
04:56 - Strategy 1
06:01 - Strategy 2
06:18 - Strategy 3
06:47 - Strategy 4
07:11 - Marketing mix in action
09:21 - Consumer protection act 68 of 2008
10:25 - CPA Positives for customers
11:49 - CPA positives for Businesses
This video is perfect for Grade 12 students looking to deepen their understanding of business studies and excel in their exams. Don’t forget to like, comment, and subscribe for more educational content!
Like this video if you found it helpful!
Comment below if you have any questions or need further clarification.
Subscribe to our channel for more lessons and exam preparation tips!
〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰
Please support the Channel
Hi,
I'm a solo creative who creates these videos with love. If they've helped you learn anything, please consider making a donation to support the creation of more content.
Zapper: https://zapper.com/url/c9Fi0fSnql
Snapscan: https://bit.ly/snapscanClassroom
〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰
SOURCES & LINKS
Stock videos from https://www.pexels.com
Discovery - Lesion X / lesionxbeats
Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Free Download / Stream: https://tinyurl.com/4z9evhev
Music promoted by Audio Library https://tinyurl.com/5hf7n6ky
〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰
Unleash your marketing genius with our in-depth guide! #marketingstrategy #businessstudies #grade12 #southafrica #zaba #marketingmix #swotanalysis #pestle #portersfiveforces #targetmarket #MarketingBudget #EnvironmentalScan #uniquesellingproposition #LoyaltyCardProgram #pricingstrategies #retailinnovation #SouthAfricanRetailer #businessstudies #standingonbusiness #swotanalysis #porter
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Learning