We're Hallmark Fans, But As More Details Drop, We're Starting To Think The New Streamer Is A Bad Idea

Hallmark made announcements, rebranding Hallmark Movies Now to become its Hallmark+ app. That in itself is not a bad idea, as the new title follows other brands like Apple TV+, Disney+, Paramount+, and more with the plus branding. There will also be original content coming to the new streaming service, including a trilogy of movies that is intended to be a male-led version of "The Wedding Veil" trilogy that has been a big hit with the fanbase. That’ll be called "The Groomsman." So good so far.

The problem we're having is with the price point and the strategy behind the new streaming service. First, it’s going to cost $7.99 a month, which puts it on par with a lower-tier Peacock subscription. Maybe that seems like a good deal given some streamers like Netflix and Disney+ are more expensive, but in all of those other cases, you are getting multiple formats (TV, movies, and documentaries) from across many genres of content and from a variety of sources and production studios. Hallmark just has… Hallmark stuff.