Full video: Kantara: Mainstreaming Primitive Superstition || Acharya Prashant, Vedanta Mahotsav (2022)
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00:00If the artist is available to be sold, his art will be very dangerous because art captivates
00:07the mind.
00:08You can have a musician, you can have a rapper and if you can buy this musician, he can create
00:15wonderful music that can serve your agenda, commercial agenda or political agenda.
00:23Don't they hire musicians to create advertisements?
00:26The music is not art here anymore.
00:29Music is an instrument to maximize your commercial profit.
00:34You think you are listening to a jingle, but by listening to that jingle, you are being
00:38motivated to pay up, to buy something.
00:42It's a success of the artist, but more than the success of the artist, it is the success
00:47of the businessman, the businessman who hired the artist.
00:50Because when you are humming that jingle, you are subconsciously preparing to buy the
00:55product that the jingle stands for.