'We Watch Where Taylor Goes Because Our Demand Booms:' Taylor Swift's Eras Tour Sparks 25% Flight Demand Surge For United Airlines

Benzinga
Benzinga
  • yesterday
Taylor Swift‘s Eras Tour has led to a 25% increase in demand for United Airlines flights. The surge is attributed to fans traveling to her concerts.

Andrew Nocella, United’s executive vice president and chief commercial officer, revealed at the Skift Global Forum 2024 on Wednesday that the airline closely monitors Swift’s tour dates and locations to adjust flight availability accordingly, the Observe reported on Thursday.

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